No two companies are alike – and their social media strategy shouldn’t be either. How do company values, key customers, and business goals transfer into implementation and success? How do you test, evaluate, and decide which programmes should continue and which should not?
This workshop will explore a set of data driven methodologies that use data already available in an organisation, and online, and how to apply metrics and experimentation to drive successful social media strategy.
The more you know about your own data, the more likely you are to develop programmes that your customers and employees will actually use.