Hays Connecting Business Leaders - Getting The Most From LinkedIn

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TOPIC: GETTING THE MOST FROM LINKEDIN

Presentation highlights include:
- Ways IT Professionals can get the best out of LinkedIn
- LinkedIn - The engineering powerhouse
- Product Story - CheckIn

Published in: Career, Technology, Business
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Hays Connecting Business Leaders - Getting The Most From LinkedIn

  1. 1. Hays Poland Leadership Meeting 11th September 2013 - Warsaw LinkedIn ©2013 All Rights Reserved
  2. 2. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 2 Product Story – CheckIn LinkedIn the engineering powerhouse Get the best out of LinkedIn
  3. 3. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING You are the Professionals LinkedIn ©2013 All Rights Reserved 3
  4. 4. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 4 LinkedIn – the world’s top social networking site for Professionals
  5. 5. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn makes Professional Networking easy LinkedIn ©2013 All Rights Reserved 5
  6. 6. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING People who need your services 1% of 100 = 1 potential client LinkedIn ©2013 All Rights Reserved 6 It’s a numbers game
  7. 7. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING People who need your services 1% of LinkedIn ©2013 All Rights Reserved 7 = 2 Million+ potential clients
  8. 8. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING 20 Languages supported on LinkedIn LinkedIn ©2013 All Rights Reserved 8
  9. 9. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING 111,000 Polish Speakers in New York City alone! LinkedIn ©2013 All Rights Reserved 9
  10. 10. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Have the right information available READY for when someone finds you LinkedIn ©2013 All Rights Reserved 10 Who you are – what you do – constantly updated
  11. 11. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Profile is you plus endorsements from clients Skills and Experience  Previous jobs  Successes  Education Clients and Colleagues  Endorsements  Recommendations LinkedIn ©2013 All Rights Reserved 11
  12. 12. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Getting the right people to find you LinkedIn ©2013 All Rights Reserved 12
  13. 13. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING “Consultant” in Australia LinkedIn ©2013 All Rights Reserved 13
  14. 14. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Global digital marketplace LinkedIn ©2013 All Rights Reserved 14
  15. 15. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Support New York, Greenland, UAE before lunch LinkedIn ©2013 All Rights Reserved 15
  16. 16. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Fill out your LinkedIn profile fully (education) LinkedIn ©2013 All Rights Reserved 16  Education  Schools  Courses studied  Accomplishments  Papers published
  17. 17. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Fill out your LinkedIn profile fully (employment) LinkedIn ©2013 All Rights Reserved 17  All jobs  Work duties  Accomplishments  Professional certifications  Promotions  Awards  Charity work
  18. 18. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Opportunities will find you if your profile is updated LinkedIn ©2013 All Rights Reserved 18
  19. 19. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Engage with people on LinkedIn and LEARN LinkedIn ©2013 All Rights Reserved 19
  20. 20. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 20 Members Worldwide +2 new Members Per Second 100M+ Monthly Unique Visitors 235M+ LinkedIn Growing in Members GLOBALLY North America: 80M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 37M+
  21. 21. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn keeps on growing (product updates) LinkedIn ©2013 All Rights Reserved 21  Profile UI  Rich media in Profile and Jobs  Simplified Navigation  Groups UI  Jobs UI  Inbox UI  iPhone, Android apps  Network UI  LinkedIn Influencers  LinkedIn Alumni
  22. 22. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn keeps on growing (acquisitions) LinkedIn ©2013 All Rights Reserved 22
  23. 23. Connecting talent with opportunity on a massive scale LinkedIn ©2013 All Rights Reserved LinkedIn’s focus
  24. 24. LinkedIn the engineering powerhouse LinkedIn ©2013 All Rights Reserved
  25. 25. LinkedIn ©2013 All Rights Reserved 238 Million+ Members >+2 Members per second 200 Countries and regions
  26. 26. LinkedIn ©2013 All Rights Reserved 8th Most Visited Site Worldwide 100 Million page views daily 17 Minutes – average time spent per user
  27. 27. LinkedIn ©2013 All Rights Reserved Products supported: • Profiles • Jobs • Search • Groups • Company pages • And many more!
  28. 28. LinkedIn ©2013 All Rights Reserved Massive Engineering effort • Large number of internal and external applications supported • Huge volume of users globally • Constant product improvement roll-outs
  29. 29. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Technology Stack LinkedIn ©2013 All Rights Reserved 29
  30. 30. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn uses open-source software! LinkedIn ©2013 All Rights Reserved 30
  31. 31. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn contributes new open-source products LinkedIn ©2013 All Rights Reserved 31
  32. 32. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Voldemort • Distributed DB • Ultra-fast data store • Handles massive datasets • Hugely scalable • Leveraged by LinkedIn.com to service user requests LinkedIn ©2013 All Rights Reserved 32
  33. 33. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING Kafka • Apache Project Kafka • High-throughput messaging system • Captures events and delivers them to interested systems • Used by our performance reporting LinkedIn ©2013 All Rights Reserved 33
  34. 34. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (before) LinkedIn ©2013 All Rights Reserved 34 (this is only representative for illustration)
  35. 35. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (now) LinkedIn ©2013 All Rights Reserved 35 (this is only representative for illustration) Code check-in – automated testing – staging - production
  36. 36. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn Application Deployment (result) LinkedIn ©2013 All Rights Reserved 36 New Profile UI New Groups UI New Navigation UI LinkedIn Influencers New mobile apps New Jobs UI New Company pages New Search Endorsements
  37. 37. Product Story – CheckIn LinkedIn ©2013 All Rights Reserved
  38. 38. LinkedIn values innovation and taking intelligent risks LinkedIn ©2013 All Rights Reserved LinkedIn Culture
  39. 39. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay LinkedIn ©2013 All Rights Reserved 39
  40. 40. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay – Grande Finale LinkedIn ©2013 All Rights Reserved 40
  41. 41. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn inDay – LinkedIn ©2013 All Rights Reserved 41
  42. 42. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn LinkedIn ©2013 All Rights Reserved 42
  43. 43. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn - Prototype LinkedIn ©2013 All Rights Reserved 43
  44. 44. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Prototype field testing LinkedIn ©2013 All Rights Reserved 44
  45. 45. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Final Product LinkedIn ©2013 All Rights Reserved 45
  46. 46. RORY CAWLEY – TECHNICAL PRODUCT CONSULTING LinkedIn CheckIn – Globally Launched LinkedIn ©2013 All Rights Reserved 46
  47. 47. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 47 Product Story – CheckIn LinkedIn the engineering powerhouse Get the best out of LinkedIn
  48. 48. RORY CAWLEY – TECHNICAL PRODUCT CONSULTINGLinkedIn ©2013 All Rights Reserved 48 Thank you

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