Your LinkedIn Career Page Creating a Unique Experience | Talent Connect Vegas 2013


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In this presentation from Talent Connect 2013, Univision Communications' Francisco Estrada and LinkedIn's Rob Trout and Sam Wener explain how Career Pages can effectively showcase your employer brand to the 238 million LinkedIn members.

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Your LinkedIn Career Page Creating a Unique Experience | Talent Connect Vegas 2013

  1. 1. LinkedIn Career Page: Creating a Unique Experience   Francisco Estrada   Director, Staffing & Development at Univision   Sam Wener   Account Manager at LinkedIn   Robert Trout   Strategic Product Consultant at LinkedIn
  2. 2. What We’re Going To Cover     Why a Career Page?     Best practice on building your Career Page  What We Do  What You Do     How it fits with your wider LinkedIn strategy     Measure and optimize #intalent
  3. 3.   How Your LinkedIn Career Page Can Boost Your  Talent Brand to Targeted Professionals   Effectively showcase your Employee Value  Proposition   Engage passive and active candidates  Increase visibility and awareness of your  global hiring initiatives   Increase candidates’ likelihood to apply to  your jobs and respond to your recruiters #intalent
  4. 4.   The Hub of Your Employer Brand #intalent
  5. 5.   Targeting Your Career Page Unique Audience Views Unique Audience Views #intalent
  6. 6.   What We Do: People #1 activity on LinkedIn is viewing  other members profiles #intalent
  7. 7. What We Do: Jobs 30% of Career Page of Career Page visitors view a job visitors view a job #intalent
  8. 8. What We Do: Recent Updates Followers visit LinkedIn 8x as often as the average member #intalent
  9. 9. What You Do: Banner  Create an engaging banner to showcase your employment brand and capture your audience’s attention  Images of people or a visceral brand image are found to be more impactful in drawing people in Banner Engagement Visual Integrate  Use large bold images to make an impact  You can specify a URL to make image clickable and link to other assets #intalent 9
  10. 10. What You Do: Tagline & Sub-Heading  Concise Brand Summary  Succinct Message  Action Oriented  Avoid Buzzwords #intalent
  11. 11. What You Do: About Your Company  Unique Content  Impactful Messaging  Leverage Rich Media #intalent
  12. 12. What You Do: Employee Spotlights  Feature up to two employees per audience  Choose employees that embody your culture or exemplify career trajectory within your organization.  Ensure the employees have a LinkedIn profile picture  Choose employees that are active LinkedIn members #intalent
  13. 13. Piecing it all together: How it fits with your wider LinkedIn strategy #intalent
  14. 14. Company Status Updates The Power of Amplification 25,700 25,700 Followers Followers 112 clicks 112 clicks 56 interactions 56 interactions Followers are 40X Followers are 40X more likely to more likely to comment/like and comment/like and 10x more likely to 10x more likely to share content share content #intalent
  15. 15. Strategically Engage Your Followers with Rich Content Featured Employees Company News Thought Leadership #intalent
  16. 16. New LinkedIn Job Layout Delivers Custom Career Page Content to the Viewer Followers are 3X more Followers are more likely to apply to your jobs likely to apply to your jobs #intalent
  17. 17. LinkedIn Helps You to Measure the Success of Your Initiatives #intalent
  18. 18. Build Your Company’s Talent Brand and Drive Engagement Univision – Traffic and Jobs Performance Traffic Drivers Launched Career Page Live #intalent
  19. 19. Key Takeaways Develop Engage Turbocharge Measure #intalent
  20. 20. #intalent
  21. 21. Key Takeaways for your LinkedIn Career Page Think visually. Think digitally. Think video. Think customized. #intalent