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5 Marketing Lessons From Infomercials

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Rohit Bhargava
Rohit Bhargava

Ever wonder why informercials work? Learn the 5 marketing secrets behind what makes this type of advertising so powerful and how to use those techniques for promoting your own business.

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Why Informercials Work 5 Marketing Lessons From The Addictively Influential Pitches Of Late Night Salesmen by ORIGINALLY PUBLISHED ON FEBRUARY 21, 2009 Best Selling Author of Likeonomics Founder - Influential Marketing Group ROHIT BHARGAVA
If this phrase makes you cringe, it shouldn’t. “But wait, there’s more!”
Informercials help brands sell over $4 billion of products and services every year.
Ever wonder why they work? Here are 5 reasons:
1. Have a backstory A hard working Amish craftsman builds it with authentic “Amish Oak” To deliver a “real wood mantle” electric fireplace Combined with “engineering genius from the China coast”
2. Show the product in action
3. Use real testimonials
4. Make a specific offer.
5. Give a reason to act NOW.
+ THIS PRESENTATION IS PART OF THE www.trustimg.com/useful SEE MORE PRESENTATIONS OR DOWNLOAD A PDF: * * Act now and get this PDF as well as dozens of others completely free! 
Rohit Bhargava is an author, blogger, marketer and presenter. He speaks and writes about putting more authenticity and personality back into business. If you liked these slides, read his book: Personality Not Included www.readpni.com About the Author:

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5 Marketing Lessons From Infomercials

  • 1. Why Informercials Work 5 Marketing Lessons From The Addictively Influential Pitches Of Late Night Salesmen by ORIGINALLY PUBLISHED ON FEBRUARY 21, 2009 Best Selling Author of Likeonomics Founder - Influential Marketing Group ROHIT BHARGAVA
  • 2. If this phrase makes you cringe, it shouldn’t. “But wait, there’s more!”
  • 3. Informercials help brands sell over $4 billion of products and services every year.
  • 4. Ever wonder why they work? Here are 5 reasons:
  • 5. 1. Have a backstory A hard working Amish craftsman builds it with authentic “Amish Oak” To deliver a “real wood mantle” electric fireplace Combined with “engineering genius from the China coast”
  • 6. 2. Show the product in action
  • 7. 3. Use real testimonials
  • 8. 4. Make a specific offer.
  • 9. 5. Give a reason to act NOW.
  • 10. + THIS PRESENTATION IS PART OF THE www.trustimg.com/useful SEE MORE PRESENTATIONS OR DOWNLOAD A PDF: * * Act now and get this PDF as well as dozens of others completely free! 
  • 11. Rohit Bhargava is an author, blogger, marketer and presenter. He speaks and writes about putting more authenticity and personality back into business. If you liked these slides, read his book: Personality Not Included www.readpni.com About the Author: