How do you create a
book idea? How can you get a deal with a big publisher? How do you actually do research for a book? What does it take to write 250-300 pages? Have you ever wondered how to write a book? Like for instance …
This is my new book,
Likeonomics. It is all about how likeability is the real secret to being more trusted.
For four years after the
first book came out, I thought a lot about what my second book would be … And I took notes to save any idea that didn’t fit into a blog post
I always imagined that Santorini
would be an amazing place to spend a few months writing a book and I wish I could tell you I went there this time, but I didn’t
Instead I wrote from home,
ate frozen burritos from Trader Joe’s … and loved (almost) every moment. Photo Credit: John McDevitt http://www.laziestvegans.com/2011/05/trader-joes-vegetable-burritos.html I wish mine usually looked this good …
This presentation is the true
story of the creation of Likeonomics. It is also a glimpse at what it is really like to sell, research, write and promote a book.
Cards from my research and
sorting process. Great biography that helped me write the opening story for Likeonomics. BIG monitor to see multiple pages at once. Desk fan to keep cool! Sticky tabs to help bookmark useful quotes. Mmm, Nespresso Latte … fuel for writing! Freakonomics for inspiration!
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