1. Political
campaign.
Block colours used, red white and blue patriotic colours.
The picture is in a non direct way. We can see this
because the person in the picture is not looking at ‘us’.
The word hope in bold letters as the slogan is a claming
word telling the people that if you vote for them they
will restore hope.
Public
health/safety
campaign.
This picture of a school girl that has been hit by a
road vehicle is looking directly at ‘us’. This use of
direct address is making people want to know more
about the advert and read more.
At the top of this campaign we see the words ‘my friends saw her bus. She
didn’t see the car’ this is a short to lines but it is enough so people will be able
to work out the story behind the picture.
This campaign also has trusted logos so people will know it is a real trusted
campaign.

2. Charity campaign
This charity campaign shows a child that is smiling
because he has been helped by the charity. They are
looking directly at the camera to get your
attention. Trusted logos are used. The use of colours is
very good because they are bold and these will also
attract people’s attention to their campaign.