2. They have included an image of a young child looking
upset and thoughtful to make the audience feel guilty.
The young boy doesn’t look like what most young
children do, running around, laughing and having fun.
This child looks thoughtful and emotional as though he
has a lot on his mind and this image makes the
audience want to help and make him happy.
This saying is hinting that if the audience don’t help
in some way in is like they are turning away from
him. This makes the audience want to help so that
they haven’t turned their back on him like many
others may have done. This quote makes the
audience think that the young boy is asking for their
help because others have turned away from him.
They have included their
charity logo so that the
audience know what charity
they are giving to. This also
promotes the charity their
charity.
They have included
their phone number
on the poster so that
the audience know
where they can
donate the money to
help the children.
They have included their slogan on the poster
because it is catchy and it will stay in people’s
minds so that they are thinking of it even after
seeing the poster. They are asking for help
from the audience. ‘He needs us’ which means
that the charity will help him but ‘we need
you’ gives the hint that they cant’ help him
without the help of the audience.

3. They have used an
image of someone
lying dead on the
road to scare people
and make them
realise what could
happen if they are
not careful.
They have use
the road setting
because it is
appropriate for a
road safety
campaign.
They have included the quote ‘Look for cars when wearing
headphones’ to give a clear message to the audience about
what the risk is and how they can prevent what happened
to the boy in the picture happening to them.
They have included the logo of the campaign so
that the audience know what the campaign is and
know that they are a trusted campaign and so the
audience are more likely to listen to them.
They have included the Ipod because
it is the main cause of the accident
and therefore should be shown in the
image to prove the point to the
audience.
They have
positioned the
headphones around
the body as though
it is a forensics site.
It was a good idea to
position them like
this because the
headphones/music
was the main cause
of the accident and
they are now part of
the accident.
They have used a teenager/young adult because most teenagers around that age
are the people that would be listening to their headphones while walking down
the street. If a teenager was to see this advert they would assume that it was
aimed at them because they are a teenager too and this image is showing them
what could happen to them if the don’t pay attention.

4. The main campaign image showed a
man that has smoked Marijuana. It
shows him on his own and looking
lonely. He doesn’t look happy at all
like he does in the other image of the
past. The audience can see that the
man has lost what he used to have
and he is left on his own. The room is
messy and it looks like he hasn’t
tidied up in a while. This shows that
Marijuana makes you dirty and
sloppy and most people wouldn’t
want to be like that.
They have included
logos and campaign
names so that the
audience can know
that the campaign can
be trusted. They also
allow the people that
have smoked know
where they can get
help from.
They have included
some text about what
Marijuana can do to
you so that the
audience can learn a
little about the effects
of Marijuana and why it
is so bad for you. This
text is trying to
persuade people not to
use Marijuana by
explaining the effects of
it to try and warn them.
The word ‘waste’ is mentioned a lot
on the poster. This makes people not
want to smoke Marijuana because
they do not want to turn into a waste
themselves or have any of the things
that mean a lot to them
(relationships) to go to waste.
They have included the well
know ‘NHS’ logo so that the
audience can understand
that it is a serious health
issue.
They have used an adult’s
hand ‘the parent’ to show
that it is the parent that is
causing the health issues of
the child. Most parents
wouldn’t do this to their
children and so the thought
of reality that it is actually
happening would shock
them and hopefully make
them realise that they are
harming their children. The
adults hand is made up of
smoke to show that is it the
smoke causing the child to
be ‘suffocated’ by it.
The campaign has used an image of
a scared little child looking right at
the audience to make them feel
sorry for her. She is looking out to
them as though she is looking for
help. This makes the parents
looking at the poster to realise that
they need to help their own but by
not smoking about them so they
don’t get treated like this girl is. The
little girl is cute and so this will
make the audience feel sorry for
her and want to do something
about it even more.
The background is very dull so that
the audience can realise it’s not a
happy place for a child to be.
They have included some text about
how smoking harms your children
so that the readers can understand
more of the facts.
The campaign has showed the audience what the man featured one had before he smoked
Marijuana in the reflection of the table. In this image everyone is happy and smiling and
showing loving relationships. From this image we can assume the before the man had a
girlfriend and a best friend and he was very happy.

5. This campaign was for
transforming the Lister hospital
in Stevenage to the more
modern one that we have today.
This helped the community all
round Hertfordshire.
This is a campaign to help raise money
for The British Heart Foundation in
Letchworth. This was to help the people
with health issues and their family and
loved ones.
This campaign is to help make St
Albans a safer place to live and be.
This has helped the community of St
Albans.
This campaign is trying to
stop domestic violence.
They have posters and a
website to promote their
campaign.
Before; almost 170
cases of domestic
violence occurred in the
eastern area of
Hertfordshire , during
August.
Now; they have been
tackling domestic
violence for about six
years.
They now receive 7,000
callers each year,
including from many
who use violence and
think they are somehow
beyond help.
This campaign is for stopping
and reducing the acts of
domestic violence in
Hertfordshire.
The target audience of the campaign are victims of
domestic violence but also people who commit
domestic violence. The campaign is mainly targeted at
younger people.
This campaign is very
successful at helping people
to get help if they are a
victim but also get help if
they are causing it and want
to stop.
They use persuasive techniques like making the audience
feel sorry for the victims. On this poster, for example they
have included the word ‘respect’ to make you feel as though
if you commit domestic violence you have no respect.
The campaign has included images of
people ringing the campaign help
line. These people are younger adults
with is the main target audience.

6. This campaign makes
posters and TV
commercials to
promote themselves.
Before; only 20% of parents would talk to their children about alcohol before something bad
happened. This meant that more children were curious about alcohol and watched to try it at a
young age. After; More parents have realised that it is a good idea to talk to their children about
alcohol when they ask so that they don’t feel such a need to try it out for themselves at a young age.
This campaign aims
to encourage more
parents to talk to
their children about
alcohol when they
start to ask
questions and
become curious.
This campaign is
targeted at parents
of younger
children.
This campaign was
successful because it
made parents realise
that is it important to
talk to your children
about things like
alcohol.
This poster for the
campaign uses facts
and figures to
prove a point to the
audience. It also
uses bright colours
and cartoon images
to make the poster
more eye-catching.
The campaign has targeted its audience by using bright colour and
cartoon images because although the campaign is targeted at parents it
is about children and that is what the parents should be thinking about
while reading this poster.
This campaign has used
a catchy slogan that is
quick and easy. They
have put it into a road
sign triangle because it
is also like a warning to
drivers just like real
road signs are and
people are more likely
to take notice of the
poster because they
know that the red
triangle means a
warning. This image
targets the audience
because drivers take
notice of road signs
and drivers are the
main target audience.
They have also
included and image of
what the quote means.
This campaign is to get
people to take more care
on rural roads because of
farmers, tractors and
animals etc.
The target audience of the
campaign is adults and
people who drive on rural
roads.
This campaign makes
people be more careful on
rural roads and has
reduced the deaths on
them.
‘Saving lives on rural roads’ makes the audience think that they are directly saving peoples lives by
being more careful when driving on rural roads when they are actually just preventing them.

7. The campaign has made
posters to target its main
audience.
This campaign is to make
people realise the
consequences of drinking too
much and the trouble that
you could get yourself into. It
is trying to get people to
drink sensibly when they go
out.
The target audience is young
adults that like to go out and
drink at night and get really
drunk.
This campaign has helped
people to realise the
consequences of their actions
before it is too late.
The campaign has used a big
image and bold colours to that
the poster is very eye catching.
The have put the text onto police
tape to show the audience that it
is very serious and that the
police will be getting involved if
they go out of line while
drinking. They have included an
image of a alcohol bottle to show
what the campaign is about and
the bottle is behind the police
tape which shows that the
alcohol is the cause of the
trouble. They have written ‘You’ll
not only ruin everyone’s evening’
to make the audience feel sorry
for their friends that are with
them if they cause trouble. It
makes them think more because
they wouldn’t want to ruin their
friend’s night. They have shown
the audience what the
consequences are of drinking too
much which makes them more
realise they could get in serious
trouble.