analyzing

2. THINK! Mobile phone
campaign
THINK! Is running the campaign about Mobile
awareness and is trying to highlight to a very
pacific audience, young teenagers. This
campaign is trying to ensure teenagers think
before crossing the road and to make sure all
their concentration isn't focusing on their
phone. The Website campaign however is
trying to alert young drivers that driving
whilst using a mobile phone can cause
accidents just as serious as using it crossing
the road, this is also their aims.
Their targeted audience are young teenagers
such as 12-18 year olds as thy are the age
range of children who are hooked on
technology and their mobiles. This is clear to
see as the main image is of a teenager and will
attract that audience as they can relate to it
and believe it can happen to them( direct
mode of address). The text used on the
poster campaign is also brief and is not a
complicated text. The short statements
attract the teenagers as they are not put off
but too much text. The white colour of the
text contrasts with the darker background
and the yellow slogan underneath also
catches the attention of the reader. There is
only 2 colours of text being used creating a
more sophisticated approach rather than
childish.
THINK! Mobile phone
campaign - their
website
THINK! Mobile
phone
campaign-TV
advert/poster
Links between both campaigns

3. THINK! POSTER/TVADVERT
THINK! Is running the campaign to highlight to their specific
audience, which is young teenagers that using their phone whilst
crossing the road can cause a major and fatal accident. The
campaigns poster is dominated by a large photograph of a young
male teenager staring blankly at the camera whilst holding his
mobile phone.The main male attracts the audience directly and
personally as the child's eye are staring straight at the reader
making them feeling personally responsibly and some sort of
emotion towards the child.
The text “My friend saw the text, He didn’t see the truck” implies
that all of the attention is being drawn towards the mobile phone
rather than the busy road.
The picture used is to shock the audience as it is what can happen
to you if you do not pay attention.This makes them think and are
more likely to react.

4. We can see that these 2 campaigns are
linked as they both include the same
logo (THINK!). This makes it more
rememberale for the audience and they
can associate it with other campaigns.
They also use the same colour scheme
which is white and this is to keep is
associated with the other campaigns.
They only use 2 colours to keep it
sophisticated and not too childish.
They use persuasive text tot try and
make the audience think about the
consequences. They use ‘ My friend’ this
is using direct mode of address and can
make the audience feel like they are
being targeted and that it could be their
friend that dies.
I think that these posters will be posted
around schools, collages and youth
places as this is where a majority of
teenagers hang out or where they go on
a regular basis and they will be able to
see them. It will be also shows after
teenagers/young adult bases TV shows
e.g. some girls, friends.