The masthead uses bold, black font to stand out and convey information about the genre, in this case hip hop. It includes elements like "Mojo" that connote funk, dancing, and hip hop music. The classical red writing mixed with the black and white font shows a diversity of styles, and signifies that the artists are stylish, fun, and loud. The unique black background with white writing suggests something peculiar about this magazine that distinguishes it from others. Elements like cracks in the font symbolize that the hip hop music will penetrate listeners and make them feel amazing. The vibrant red color and curved letters of another masthead imply a wide range of hip hop styles. The mastheads aim to portray the hip hop

1. Masthead research.
The big, black and bold font makes the
masthead stand out and ‘scream’ out at the
audience which even personifies it to create
meaning so that the audience may receive
insight into what genre the masthead is
associated with. The Masthead shows that its
contains a facet or characteristic with the genre
of Hip Hop by having the name of ‘Mojo’ which
connotes funk, dancing and wacky Hip Hop
Music. The masthead tries to illustrate to us that
the people who work in accordance with this
brand have boldness, power and pride through a
self expression of their music. The masthead has
a classical effect by adding red classical writing
on the black and white Mojo font which
represents a diversity of different styles
including Hip Hop mixed with a bit classical disco
funk. The masthead shows that the artists of Hip
Hop are very stylish, fun and loud as they
perform on stage and in the studios in general.

2. The big, bold capital letters of this masthead
connotes a big significance of the power of the
artists. It signifies that they have the authority
to make the music go how loud and make the
audience feel how ecstatic they want. This
masthead seems unique comparing to the other
mastheads that are on sale today as this
masthead has a black background with white
writing instead of vise versa. This suggests that
there is something peculiar about the magazine
of this masthead that is distinct from everything
else in life which is to be revealed within the
magazine which makes people want to buy the
magazine. Within the font there are ‘cracks’
which shows that there was something that
penetrated through the font, this symbolizes
that Hip Hop music associated with ‘KERRANG!’
will ‘penetrate’ those who listen to the music
and cause them to feel ‘amazing’ and ‘alive’.
‘KERRANG’ represents power, loud noise and a
‘bang’, I say this because ‘KERRANG!’ sounds like
‘Bang!’. This connotes that the Hip Hop in
Kerrang is loud and very noisy.

3. The red font with black background makes the
colour of the font look vibrant and causes it to
stand out. The first two letters of the the Hip Hop
Masthead ‘VIBE’ is ‘VI’ is the number 6 in Roman
Numerals but it also stands for ‘Volume Indicator’.
This connotes that the Hip hop artist has the
volume of the music at his fingertips, this shows
how powerful and big the artist is. This will
encourage many people to want to witness or
experience that type of authority and therefore
take a look at the magazine to experience at least
a glimpse of that power. The word ‘Vibe’ sounds
like the word ‘vibrant’ which means to be ‘full of
energy and life’. So we have a profound picture of
what the music behind this Hip Hop masthead is
about and that’s boldness and charisma. The red
standing out of the black makes the font look
merciless and ruthless which shows us that the
Hip Hop artists will be going in hard whilst
performing their rap with an electronic backing
(Called ‘Hip Hop’).

4. The font of this Hip Hop masthead called
‘mixmag’ has some curved letters and come
strait bold letters. This connotes that the
music of Hip Hop within this music magazine
has different facets and that there’s a wide
range of different styles of music within the
Hip Hop genre. The dot on the ‘i’ on the
masthead looks like an eye. This illustrates to
us the audience that the Hip Hop within this
music magazine isn’t just music but it has a
personality which engages and communicates
with us when we listen to the Hip Hop music.
This makes the music seem alive and vibrant
as it interacts with us. The ‘a’ in the ‘mixmag’
looks like a CD which implies that the music
will mainly involve a DJ spinning a CD whilst
we also hear fast rap with electronic backing.
Also the ‘X’ is the only capital letter within
the masthead which makes it stand out. This
is effective as the ‘X’ looks like the ‘X’ in ‘X
Factor’ which is a singing competition TV
show suggesting that there will be a mention
of competitions and showdowns within the
music magazine.

5. The font of the masthead consists of bright
red colours which appear to be vibrant and
lively, this implies that the Hip Hop music
within the magazine involves fast paced
activity and shouts during the music
performance. The three dimensional effect
on the text resembles thickness and
strength. This gives us the audience the
impression that the Hip Hop artists within
the magazine will be strong and
authoritative in terms of how they perform
during music and how they are in character
and personality. The word ‘Source’ sounds
like ‘Sauce’ as in chilli ketchup sauce or
tomato sauce. This is why the bright red
goes so uniquely with the name of the
masthead as traditionally we perceive
sauce as being red or orangey. The name of
the masthead ‘The Source’ makes the it
seem like this magazine is the source of all
Hip Hop music and it’s the origin of the
greatest Hip Hop artists that have ever
walked the earth.