2. PSYCOGRAPHICS
My target audience is based on the Hip Hop which has the psychographics of
living life to the fullest and seeking gratification through partying, driving fancy
cars, playing Playstation 3 etc. Therefore, my target audience is the struggler.
Also my target audience has facets of the Adventurer as they like parkour,
football and water sports. My target audience also likes to go on long holidays
to exotic beaches like the ones in L.A., California, Cyprus, Jamaica etc.

3. Demographics
The demographics of my target audience is wearing
expensive clothes like Armani jeans with a Ralph Lauren
shirt, having stylish hair like patterns on a shaved head or
slightly long curly hair etc.

4. Communication
The form of communication my target audience use is
facebook, Blackberry messenger (BBM), Twitter, Face time,
Skype, text messaging and calling. They use these expensive
devises to communicate with their friends and family as they
are rich and have the finances to afford it as they have well
paid jobs like models, businessmen, It technicians, young
teachers etc.

5. Hobbies and Interests
The hobbies and personal interests of my target audience are
surfing, parkour and going to concerts. This is what they like doing
and they’re interested in Hip Hop music and Hip Hop magazines.

6. Gender
The gender of my target audience are males and females aged
15 to 25. Most of the males of my target audience are between
the age of 15 and 25 which is 20. The females usually have the
occupation of a dancer, dance teacher, fashion model etc.