1. Masthead research.
Talk about colors, what it shows and what it tries
to illustrate for us. Font, colour, what it reps. What
it means. The big, black and bold font makes the
masthead stand out and ‘screams’ out at the
audience which even personifies it to create
meaning so that the audience may receive insight
into what genre the masthead is associated with.
The Masthead shows that its contains a facet or
characteristic with the genre Hip Hop by having
the name of ‘Mojo’ which connotes funk, dancing
and wacky Hip Hop Music. The masthead tries to
illustrate to us that the people who work in
accordance with this brand have boldness, power
and pride through a self expression of their music.
The masthead has a classical effect by adding red
classical writing on the black and white Mojo font
which represents a diversity of different styles
including Hip Hop mixed with a bit classical disco
funk. The masthead shows that the artist of Hip
Hop are very stylish and fun as they perform on
stage and in the studios in general.

2. The big, bold capital letters of this masthead
connotes a big significance of the power of the
artists. It signifies that they have the authority
to make the music go how loud and make the
audience feel how ecstatic they want. This
masthead seems unique comparing to the other
mastheads that are on sale today as this
masthead has a black background with white
writing instead of vise versa. This suggests that
there is something peculiar about the magazine
of this masthead that is distinct from everything
else in life which is to be revealed with in the
magazine which makes people want to buy the
magazine. Within the font there are ‘cracks’
which shows that there was something that
penetrated through the font, this symbolizes
that Hip Hop music associated with ‘KERRANG!’
will ‘penetrate’ those who listen to their music
and cause them to feel ‘amazing’. ‘KERRANG’
represents power, loud noise and a ‘bang’, I say
this because ‘KERRANG!’ sounds like ‘Bang!’.
This connotes that the Hip Hop in Kerrang is
loud and alive.

3. The red font with black background makes the
colour of the font look vibrant and causes it to
stand out. The first two letters of the the Hip Hop
Masthead ‘VIBE’ is ‘VI’ is the number 6 in Roman
Numerals but it also stands for ‘Volume Indicator’.
This connotes that the Hip hop artist has the
volume of the music at his fingertips, this shows
how powerful and big the artist is. This will
encourage many people to want to witness or
experience that type of authority and therefore
take a look at the magazine to experience at least
a glimpse of that power. The word ‘Vibe’ was
most likely derived from the word ‘vibrant’ which
means to be ‘full of energy and life’. So we have a
profound picture of what the music behind this
Hip Hop masthead is about and that’s boldness
and charisma. The red standing out of the black
makes the font look merciless and ruthless which
shows us that the Hip Hop artists will be going in
hard whilst performing their rap with an
electronic backing (Called ‘Hip Hop’).

4. The font of this Hip Hop masthead called
‘mixmag’ has some curved letters and come
strait bold letters. This connotes that the
music of Hip Hop within this music magazine
has different facets and that there’s a wide
range of different styles of music within the
Hip Hop genre. The dot on the ‘i’ on the
masthead looks like an eye. This illustrates to
us the audience that the Hip Hop within this
music magazine isn’t just music but it has a
personality which engages and
communicates with us when we listen to the
Hip Hop music. This makes the music seem
alive and vibrant as it interacts with us. The
‘a’ in the ‘mixmag’ looks like a CD which
implies that the music will mainly involve a
DJ spinning a CD whilst we also hear fast rap
with electronic backing. Also the ‘X’ is the
only capital letter within the masthead
which makes it stand out. This is effective as
the ‘X’ looks like the ‘X’ in X Factor
suggesting that there will be competitions
and showdowns within the music magazine.

5. The font of the masthead consists of bright
red colours which appear to be vibrant and
lively, this implies that the Hip Hop music
within the magazine involves fast paced
activity and shouts during the music
performance. The three dimensional effect
on the text resembles thickness and
strength. This gives us the audience the
idea that the Hip Hop artists within the
magazine will be strong and authoritative in
terms of how they perform during music
and how they are in character and
personality. The word ‘Source’ sounds like
‘Sauce’ as in chilli ketchup sauce or tomato
sauce. This is why the bright red goes so
uniquely with the name of the masthead as
traditionally we perceive sauce as being red
or orange. The name of the masthead ‘The
Source’ makes the it seem like the magazine
is the source of all Hip Hop music and it’s
the origin of the greatest Hip Hop artists
that have ever walked the earth.