Textual analysis
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The band Foster the People uses album cover advertisements to promote their new album. The ad features the band's name in large font, the album name, an eye-catching image similar to the album design, and lists the hit song "Pumped Up Kicks" to draw attention and encourage fans to purchase the album. Additional information on the ad includes an album cover image, tour dates, and where fans can buy the album and tickets.
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This document summarizes the responses to a questionnaire about audience preferences for music tour merchandise and promotions. Key findings include:
- The target audience is mostly female but products should appeal to both genders.
- Respondents ranged in age but were mostly in the same range, requiring catering to a broad audience.
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The document describes an artist's website that is promoting her new album and tour. The main page features a bright picture from her new album and informs visitors about the album and upcoming tour dates. Other pages allow fans to listen to music, view tour dates and ticket information, watch videos, see photos, and access merchandise and social media links. Bright colors and a consistent style are used throughout to draw attention and connect with fans.
Question 2
The document discusses how to effectively combine a main music product like an album with ancillary promotional texts and materials. It recommends using consistent visual elements across products like featuring the same artist and clothing, using the same font for the artist name, and including shots from the music video in the print advert to clearly signal they are all part of the same project. This allows the targeted audience to easily recognize the related and interconnected nature of the various promotional materials.
Analysis of Music Advertisement
This is a slide share of an analysis of Music Adverts analysis. I do not own any of the adverts shown.
Green day – american idiot
The document analyzes the magazine advertisement for Green Day's 2004 album "American Idiot". The ad uses a simple color scheme of black, white, and red to make the text and image stand out. It only includes the band name and album title, keeping the content mysterious. The placement of text in the top left catches the reader's eye. The same font is used throughout, creating consistency with other Green Day products. The sole image depicts a heart-shaped grenade, representing a song's lyrics and themes of patriotism and dissent. Using the same design as the album cover creates recognition between the ad and product.
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
What is the purpose of a music video
The document discusses the main purposes of music videos, which include promoting the artist to gain more recognition and a larger fan base, showing off the artist's appearance and style to influence fans, and including the artist or label's name/logo to build connections and popularity within the label. Having an effective music video can help increase album sales by giving audiences insight into the song and artist that can inspire them.
Magazine advert analysis
The advertisement analyzes promotes Gwen Stafani's album "Love. Angel. Music. Baby" using relationships between text and images. Gwen's face is centrally focused in the large image to attract fans and create a personal connection. The colors of gold, white and red are used throughout consistently to promote themes from songs like "Rich Girl." Additionally, her appearance and accessories depict themes from the album title like "Angel" and "Love." The similar gold text and graffiti font style link the image and text while appealing to Gwen's audience. The text mentions specific songs and informs viewers that the album is available now in stores.
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3. research final product
This document summarizes the responses to a questionnaire about audience preferences for music tour merchandise and promotions. Key findings include:
- The target audience is mostly female but products should appeal to both genders.
- Respondents ranged in age but were mostly in the same range, requiring catering to a broad audience.
- Over half of respondents follow artist update accounts on social media for tour news in addition to official artist accounts.
- Most respondents said they would be interested in a picture of the artist on a tour poster.
- A majority of respondents said they purchase merchandise at concerts, with t-shirts, hoodies, and wristbands being most popular items.
- Including
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Question 2
The document discusses how to effectively combine a main music product like an album with ancillary promotional texts and materials. It recommends using consistent visual elements across products like featuring the same artist and clothing, using the same font for the artist name, and including shots from the music video in the print advert to clearly signal they are all part of the same project. This allows the targeted audience to easily recognize the related and interconnected nature of the various promotional materials.
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This is a slide share of an analysis of Music Adverts analysis. I do not own any of the adverts shown.
Green day – american idiot
The document analyzes the magazine advertisement for Green Day's 2004 album "American Idiot". The ad uses a simple color scheme of black, white, and red to make the text and image stand out. It only includes the band name and album title, keeping the content mysterious. The placement of text in the top left catches the reader's eye. The same font is used throughout, creating consistency with other Green Day products. The sole image depicts a heart-shaped grenade, representing a song's lyrics and themes of patriotism and dissent. Using the same design as the album cover creates recognition between the ad and product.
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
What is the purpose of a music video
The document discusses the main purposes of music videos, which include promoting the artist to gain more recognition and a larger fan base, showing off the artist's appearance and style to influence fans, and including the artist or label's name/logo to build connections and popularity within the label. Having an effective music video can help increase album sales by giving audiences insight into the song and artist that can inspire them.
Magazine advert analysis
The advertisement analyzes promotes Gwen Stafani's album "Love. Angel. Music. Baby" using relationships between text and images. Gwen's face is centrally focused in the large image to attract fans and create a personal connection. The colors of gold, white and red are used throughout consistently to promote themes from songs like "Rich Girl." Additionally, her appearance and accessories depict themes from the album title like "Angel" and "Love." The similar gold text and graffiti font style link the image and text while appealing to Gwen's audience. The text mentions specific songs and informs viewers that the album is available now in stores.
Evaluation Q.3
The document discusses feedback received from an audience on various music-related projects. For a music video, surveys showed that the target indie-pop audience preferred narrative-based videos. The video created addressed drug addiction relevant to the target teenage demographic. Feedback on the video suggested reducing repeated shots in one scene and adding more black and white filters. For a digipack, feedback led to dulling the interior colors and adding lyrics. Feedback on an advertisement helped balance the design and feature reviews from relevant magazines. The document concludes that directly surveying the target audience provided the most useful feedback to meet their needs and preferences.
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
- These visual connections help audiences easily recognize the products as belonging to the same artist and strengthen the brand. Maintaining continuity in this way between a music video and ancillary texts is important for promotion.
Analysing digipaks, album adverts and websites
- A digipak is a type of cardboard packaging with an inner plastic holder used to package CDs and DVDs. It contains information to market the music to customers beyond just holding the disc.
- Ariana Grande's "Yours Truly" digipak uses a simple color scheme and photo on the front with her name to draw attention. The back contains the standard information like tracklist and barcode along with reinforcing her name.
- Album adverts promote upcoming releases using the same style and informing customers where they can listen digitally if not purchasing physically. This links the product branding across formats.
Music video purposes work sheet one direction
The document discusses the purposes and benefits of music videos for the boy band One Direction and their target audience. It provides examples of how One Direction and their record label use music videos and other promotional strategies to:
1) Promote their albums and extend their income through concert tours and merchandise sales. This includes a 7 hour livestream online to promote their album Midnight Memories.
2) Reach new audiences and generate additional revenue through related products like a perfume and vinyl album sold at record stores.
3) Create synergy across multiple marketing outlets like t-shirts, watches, and a movie to significantly increase their income beyond just album sales.
4) Employ producers' promotional strategies like television
Analyzing Magazine Album Advertisement
This poster advertisement is promoting Green Day's new album. At the top in large red font are the words "THE WAIT IS FINALLY OVER..." representing the genre of music. The band's name is written in the font used on their albums and merchandise to introduce their new style. The picture in the center is the album cover so people know what to look for. Release information like the date of May 15th is in bold white writing to highlight important details and generate excitement for the release. At the bottom it mentions the single "KNOW YOUR ENEMY" to get people interested in the album.
A2 media portfolio evaluation 2
The ancillary texts and main media product work together effectively to promote an image of the three artists as powerful, independent women. All of the texts use the same pink font and color scheme to attract a target female audience. They also portray consistent personalities for each artist through similar poses, expressions, and shots of the trio coming together. Links and references to social media in the magazine ad and music video further connect the pieces by creating entry points for the audience. The coordinated presentation across the texts helps make the artists and their message recognizable and relatable to teenage girls.
Evaluation Question 2
The document discusses how the combination of an artist's main product and ancillary texts establish an effective brand identity. It analyzes how Ariana Grande and Lana Del Rey use consistent fonts, color schemes, and clothing across their albums and websites. The author applies these same branding techniques across their music video and ancillary products to create continuity. By maintaining the same fonts, colors, scenery, and clothing styles, the artist's products have a strong sense of brand identity that will be recognizable to the audience.
Evaluation question 2
The document discusses how brand identity is important for creating multiple media products that are consistently recognized. It then provides an example of how one artist created a brand identity across a digipak, video, and advert for an album called "Empire" by using similar graffiti-style typography and themes portraying urban city issues. This consistency in branding helps sell the song by allowing audiences to relate to the representations and purchase familiar brands.
*** Question 2 ***
The music video, magazine advert, and album digipack were effectively combined to promote the artist Jessie J. The magazine advert used a still photo from the music video in the same pink hue. Both the advert and album cover used a simple pink, grey, black, and white color scheme. Images from the music video were also used on the digipack. Additionally, the same distinctive font was used throughout the music video, advert, and digipack to consistently brand the artist. The combination of shared visual elements across the materials helped link them together and increase awareness of the artist and album sales.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
Media adverts evaluation
The document summarizes three different advertising projects created by the author:
1. A mobile phone advert targeted at young girls, using bright pink and purple colors, flowers, and "girly" text to highlight the "Pearl edition" of a new phone.
2. A festival advert including the festival name, dates, artists, and social media links to sell tickets. It uses a manipulated fisheye photo and colors to represent spotlights.
3. A holiday advert for India using a calm lake background and pictures of waterfalls and beaches to appeal to older couples seeking a quiet getaway. It includes the price and website for more information.
Advert evaluation
Gaby Rock created a poster advert for a song she produced called "Time". The poster includes the song title in eroding white text to catch attention, the artist name in soft italic text, and quotes from music magazines to promote how others rate the song. Dark grey and black colors were used to match the mood of the lonely and dismal song. A spotlight fading from white to grey draws focus to the main image of the artist walking away with clocks merging and spiraling out. Text at the bottom notes the single is now available on iTunes, with the word "NOW" in bold white to stand out. Overall the advert meets conventions to catch attention, include key details, and link to the theme of the song to promote
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Advert analysis
The band's name is featured prominently to grab the viewer's attention. The single's name, "Here Again," is also displayed in the same colored font. An image of the CD is included to show what it looks like and help fans identify it in stores. Additional details like a bonus track and website are provided to encourage sales and allow viewers to learn more about the band.
GEORGE EZRA
The poster follows the "z-pattern" technique to grab attention. It first shows the artist's name in bold capital letters. Second, it shows the artist himself so viewers know what he looks like. This helps build an emotional connection. Third, it lists the debut album title and fact. Finally, it promotes the artist's website where viewers can find social media links and buy the album. The high angle shot focuses on the artist dressed in bright red while others look elsewhere, identifying him as most important. The poster and album cover contain the same images, making the album easy to find. Earthy colors suggest a folk genre, while diverse ages and genders target both male and female adults.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Blog post 6 digipak advert research
The document analyzes three different album advertisements:
1) Jessie J's "Who You Are" features a close-up of her intense stare against a white background to portray her as powerful and confident. The golden font and makeup style her as glamorous.
2) Thirty Seconds to Mars' "This is War" uses bold white text on black with red text to draw attention, resembling war propaganda. It emphasizes the album is now available.
3) MIKA's "The Boy Who Knew Too Much" stands out with its cluttered, colorful design reflecting his zany image through cartoonish themes. Black and white artwork provides contrast.
Overall, effective ads use bold,
Ancillary task magazine advert research
The document analyzes magazine advertisements for albums by various artists. It discusses elements common to the ads such as using bold images and names of the artist and album to clearly promote what is being sold. Specific ads are described in more detail, highlighting how visual elements relate to the artist's brand and music genre. The goal of the analysis is to help in designing an effective magazine advertisement.
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This advertisement features soccer player Luis Suarez wearing Beats headphones. It is designed like a movie poster to attract attention. Suarez has a focused expression that suggests the headphones get him ready for games by preparing him mentally. The slogan "This is How the Game is Won" implies the headphones are crucial to his success. The ad aims to appeal to young male fans and aspirers by showing their idol Suarez endorses the product.
Results from questionaiire. real
This is my customer questionnaire. From this I have been able to establish my target audience and the particular conventions that will actually appeal to them. I will need to follow these when producing my three products.
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Evaluation Q.3
The document discusses feedback received from an audience on various music-related projects. For a music video, surveys showed that the target indie-pop audience preferred narrative-based videos. The video created addressed drug addiction relevant to the target teenage demographic. Feedback on the video suggested reducing repeated shots in one scene and adding more black and white filters. For a digipack, feedback led to dulling the interior colors and adding lyrics. Feedback on an advertisement helped balance the design and feature reviews from relevant magazines. The document concludes that directly surveying the target audience provided the most useful feedback to meet their needs and preferences.
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
- These visual connections help audiences easily recognize the products as belonging to the same artist and strengthen the brand. Maintaining continuity in this way between a music video and ancillary texts is important for promotion.
Analysing digipaks, album adverts and websites
- A digipak is a type of cardboard packaging with an inner plastic holder used to package CDs and DVDs. It contains information to market the music to customers beyond just holding the disc.
- Ariana Grande's "Yours Truly" digipak uses a simple color scheme and photo on the front with her name to draw attention. The back contains the standard information like tracklist and barcode along with reinforcing her name.
- Album adverts promote upcoming releases using the same style and informing customers where they can listen digitally if not purchasing physically. This links the product branding across formats.
Music video purposes work sheet one direction
The document discusses the purposes and benefits of music videos for the boy band One Direction and their target audience. It provides examples of how One Direction and their record label use music videos and other promotional strategies to:
1) Promote their albums and extend their income through concert tours and merchandise sales. This includes a 7 hour livestream online to promote their album Midnight Memories.
2) Reach new audiences and generate additional revenue through related products like a perfume and vinyl album sold at record stores.
3) Create synergy across multiple marketing outlets like t-shirts, watches, and a movie to significantly increase their income beyond just album sales.
4) Employ producers' promotional strategies like television
Analyzing Magazine Album Advertisement
This poster advertisement is promoting Green Day's new album. At the top in large red font are the words "THE WAIT IS FINALLY OVER..." representing the genre of music. The band's name is written in the font used on their albums and merchandise to introduce their new style. The picture in the center is the album cover so people know what to look for. Release information like the date of May 15th is in bold white writing to highlight important details and generate excitement for the release. At the bottom it mentions the single "KNOW YOUR ENEMY" to get people interested in the album.
A2 media portfolio evaluation 2
The ancillary texts and main media product work together effectively to promote an image of the three artists as powerful, independent women. All of the texts use the same pink font and color scheme to attract a target female audience. They also portray consistent personalities for each artist through similar poses, expressions, and shots of the trio coming together. Links and references to social media in the magazine ad and music video further connect the pieces by creating entry points for the audience. The coordinated presentation across the texts helps make the artists and their message recognizable and relatable to teenage girls.
Evaluation Question 2
The document discusses how the combination of an artist's main product and ancillary texts establish an effective brand identity. It analyzes how Ariana Grande and Lana Del Rey use consistent fonts, color schemes, and clothing across their albums and websites. The author applies these same branding techniques across their music video and ancillary products to create continuity. By maintaining the same fonts, colors, scenery, and clothing styles, the artist's products have a strong sense of brand identity that will be recognizable to the audience.
Evaluation question 2
The document discusses how brand identity is important for creating multiple media products that are consistently recognized. It then provides an example of how one artist created a brand identity across a digipak, video, and advert for an album called "Empire" by using similar graffiti-style typography and themes portraying urban city issues. This consistency in branding helps sell the song by allowing audiences to relate to the representations and purchase familiar brands.
*** Question 2 ***
The music video, magazine advert, and album digipack were effectively combined to promote the artist Jessie J. The magazine advert used a still photo from the music video in the same pink hue. Both the advert and album cover used a simple pink, grey, black, and white color scheme. Images from the music video were also used on the digipack. Additionally, the same distinctive font was used throughout the music video, advert, and digipack to consistently brand the artist. The combination of shared visual elements across the materials helped link them together and increase awareness of the artist and album sales.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
Media adverts evaluation
The document summarizes three different advertising projects created by the author:
1. A mobile phone advert targeted at young girls, using bright pink and purple colors, flowers, and "girly" text to highlight the "Pearl edition" of a new phone.
2. A festival advert including the festival name, dates, artists, and social media links to sell tickets. It uses a manipulated fisheye photo and colors to represent spotlights.
3. A holiday advert for India using a calm lake background and pictures of waterfalls and beaches to appeal to older couples seeking a quiet getaway. It includes the price and website for more information.
Advert evaluation
Gaby Rock created a poster advert for a song she produced called "Time". The poster includes the song title in eroding white text to catch attention, the artist name in soft italic text, and quotes from music magazines to promote how others rate the song. Dark grey and black colors were used to match the mood of the lonely and dismal song. A spotlight fading from white to grey draws focus to the main image of the artist walking away with clocks merging and spiraling out. Text at the bottom notes the single is now available on iTunes, with the word "NOW" in bold white to stand out. Overall the advert meets conventions to catch attention, include key details, and link to the theme of the song to promote
Front cover of digi pack analysis
The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.
Advert analysis
The band's name is featured prominently to grab the viewer's attention. The single's name, "Here Again," is also displayed in the same colored font. An image of the CD is included to show what it looks like and help fans identify it in stores. Additional details like a bonus track and website are provided to encourage sales and allow viewers to learn more about the band.
GEORGE EZRA
The poster follows the "z-pattern" technique to grab attention. It first shows the artist's name in bold capital letters. Second, it shows the artist himself so viewers know what he looks like. This helps build an emotional connection. Third, it lists the debut album title and fact. Finally, it promotes the artist's website where viewers can find social media links and buy the album. The high angle shot focuses on the artist dressed in bright red while others look elsewhere, identifying him as most important. The poster and album cover contain the same images, making the album easy to find. Earthy colors suggest a folk genre, while diverse ages and genders target both male and female adults.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Blog post 6 digipak advert research
The document analyzes three different album advertisements:
1) Jessie J's "Who You Are" features a close-up of her intense stare against a white background to portray her as powerful and confident. The golden font and makeup style her as glamorous.
2) Thirty Seconds to Mars' "This is War" uses bold white text on black with red text to draw attention, resembling war propaganda. It emphasizes the album is now available.
3) MIKA's "The Boy Who Knew Too Much" stands out with its cluttered, colorful design reflecting his zany image through cartoonish themes. Black and white artwork provides contrast.
Overall, effective ads use bold,
Ancillary task magazine advert research
The document analyzes magazine advertisements for albums by various artists. It discusses elements common to the ads such as using bold images and names of the artist and album to clearly promote what is being sold. Specific ads are described in more detail, highlighting how visual elements relate to the artist's brand and music genre. The goal of the analysis is to help in designing an effective magazine advertisement.
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This advertisement features soccer player Luis Suarez wearing Beats headphones. It is designed like a movie poster to attract attention. Suarez has a focused expression that suggests the headphones get him ready for games by preparing him mentally. The slogan "This is How the Game is Won" implies the headphones are crucial to his success. The ad aims to appeal to young male fans and aspirers by showing their idol Suarez endorses the product.
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This is my customer questionnaire. From this I have been able to establish my target audience and the particular conventions that will actually appeal to them. I will need to follow these when producing my three products.
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The document analyzes magazine advertisements for various artists. It finds that effective ads prominently feature the artist's name in a bold, recognizable font to attract fans. They also depict the artist's image and use a layout and design matching the album cover to clearly associate the ad with the artist and album. This creates a consistent brand identity across formats that makes the album easy for fans to identify and purchase.
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The document analyzes magazine advertisements for various artists. It finds that effective ads prominently feature the artist's name in a bold, recognizable font to attract fans. They also include the artist's image and mirror the album cover design to clearly associate the ad with the album. This creates a consistent brand identity across formats that makes the album easy for fans to identify and purchase.
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This document analyzes a magazine advertisement for Coldplay's album. It notes that:
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The document summarizes and analyzes two album promotion posters by Rihanna and Lana Del Rey. Both posters prominently display the artist and album name in large font to attract attention. The Rihanna poster also includes the album cover art and song listings, while using bright colors appealing to her target audience. The Lana Del Rey poster stands out for its large size, and uses a black and white theme consistent with the album's style. While the document learner key similarities in attracting audience attention, it also notes the posters' minimal designs with few images and text.
Magazine advert conventions
This magazine advertisement promotes an album released in 2012 by an artist. The font used for the artist's name is consistent with their early career to help fans recognize them. The bold album title "Lungs" stands out as the largest text to immediately convey the product. Details about purchase methods and included singles provide all necessary information concisely and directly.
Magazine advert analysis
The document analyzes magazine advertisements for albums by Rihanna and Katy Perry. It discusses design elements like the use of bold colors and fonts that stand out to grab attention. Both ads feature large images of the artists to make them the main focus. Key details like hit songs, the album title, and release date are included to provide information and encourage purchases. The conclusion reflects on the importance of using conventions like sex appeal and including recent singles to appeal to a wide audience. It considers how to apply these lessons to designing an advertisement for its own album release.
Research into magazine adverts
The document analyzes magazine advertisements for The Killers, Lana Del Ray, and Paramore albums. It finds that all three ads prominently feature the artist's name to attract recognition. The ads also directly resemble the album covers to clearly link the two. This visual consistency helps potential buyers easily identify the album and creates a recognizable brand identity that can attract a wider audience. Overall, the document recommends that future ads follow these conventions of prominently including the artist and matching the look of the album cover.
A2 advert mag
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently displayed. Including track names with other famous artists can attract audiences outside the target demographic. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
A2 advert mag
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently featured. Including track names with other popular artists can widen the target audience. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
Already existing promotional packages
Lower Than Atlantis promoted their album Changing Tune through various methods including posters, magazine advertisements, and social media. Their poster advertising their album tour was included in Kerrang! magazine and placed near tour venues to target relevant audiences. They also promoted the album on their website and social media platforms. You Me At Six promoted their album Hold Me Down through posters showing the album cover and brief text about the release. To promote their later album Sinners Never Sleep, they partnered with Thorpe Park theme park whose TV advertisement and in-park music featured one of the band's songs from the album.
Magazine advert analysis
I have analysed three different magazine articles which featured the bands advertising their album.
Advert analysis
The document analyzes the advert for Florence and the Machine's album "Lungs". It discusses several key elements of the advert including the image of Florence, the lungs imagery relating to her singing, the girly floral background, and the vintage-style text and fonts used. It also notes conventional elements like the release date and songs included, and analyzes how the overall vintage and girly tone is meant to target the band's audience of 16-25 year old women.
magazine poster analysis
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
Deconstruction
The poster advertises a new album with lighting effects that represent the album title and make the poster attractive. It draws the audience in with the central image and makes them aware of the artist. Additional details like the font, limited colors, and reviews provide context about the target audience and quality of the music. Key information like the artist, album, label, and purchase locations are prominently displayed to encourage album sales.
Magazine Advert Research
The document provides guidance on key elements to include in an advertisement for a music album. It recommends including the release date for fans to download or purchase the album. It also suggests displaying any content warnings about language, drug, or sexual references. The advertisement should feature the name of the artist to help fans identify them. It further recommends including a large image of the album cover to provide visual interest and details about the music or artist. Additional text can be used to describe the artist or band and promote the album. The color choice for the advertisement should aim to represent the artist's style and target audience. Contact information, like a website, is also important to include for fans to learn more.
Digipak and poster analysis
This document analyzes and compares the album covers and posters for the albums "Communion" by Years & Years, "One Direction" by One Direction, and "I Created Disco" by Calvin Harris. Key points analyzed include use of color, imagery, font, and positioning of text and images to target young audiences. Both the Years & Years and Calvin Harris materials use bright colors and minimal text focused on the artist to attract teenagers and young adults. Meanwhile, One Direction features photos of the band members' faces and styles to appeal to their largely female fanbase.
Analysis of posters.
This poster advertises Kasabian's debut album. It uses the same distinctive font and eye-catching abstract image as the album's digipak to clearly link the two. Key information is prominently displayed, including the artist's name in bold font at the top and details on singles and release platforms at the bottom to encourage album purchases. The minimalist black and white design keeps attention focused on the central image without distraction.
Similar to Textual analysis (20)
Textual analysis
- 1. Foster the people Advert analysis
- 2. Name of the band always appears of a album cover advert In the biggest font to get peoples Attention. The name of the album is also on the advert to let fans know what album it is. The advert poster will also have a eye catching Image to draw peoples to the the advert and Then buy the album. The advert will be similar to the album so people recognize it so in this advert they have used the sane color scheme The advert will also have featured songs in this case ‘pumped up kicks’ letting everyone know the biggest song on the album to get people to buy it. It will also have a image of the album so fans know what it looks like it also has where it to buy it from. The advert also says they are on tour to let people know that they are on tour to try and make people buy tickets.