Toastmasters PP Training July_2012

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5 Insider Secrets to Publish Like a Pro

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Toastmasters PP Training July_2012

  1. 1. Robin Riddell, DTM
  2. 2. “If you always do what you’ve always done, you’ll always get what you’ve always got.”
  3. 3.  Leverage your time & talent Toastmasters Standards of Success 5 Insider Secrets
  4. 4. InfluenceEngageCollaborate
  5. 5.  Brand manager Web manager Media relations ◦ Write & distribute press releases Social media manager
  6. 6.  Attract 8 new members by 6/30/2013 ◦ 30% of your members will leave this year Maintain current membership level Add new members ◦ Healthy club environment ◦ Meetings are more fun ◦ Earn DCP points
  7. 7.  Important dates ◦ Club Contests ◦ Special Events  Elections  Training  New Member Orientation  Open House Toastmasters Membership Contests District Calendar
  8. 8. You don’t have to go it alone! Form a PR committee ◦ Teach ◦ Delegate ◦ Collaborate ◦ Train your successor
  9. 9.  Protect the Toastmasters brand ◦ Make sure Toastmasters emblems, logos and trademarks are used appropriately ◦ Review TM policies & protocol
  10. 10.  Update site as necessary Assure club meeting time, location, contact info is correct Weekly/monthly ◦ Promote upcoming events ◦ Recognize member achievement ◦ Recognize club achievement
  11. 11.  Publish club newsletters ◦ Important news ◦ Upcoming events ◦ Member accomplishments
  12. 12.  Publishclub meeting times, locations & events ◦ Local newspaper event calendars ◦ Business publications ◦ Meetup.com ◦ Facebook ◦ Linkedin
  13. 13.  Make personal contact with the media in advance Be accessible when they call
  14. 14.  SHARE your stories on your personal social media pages Connect with District 48 Groups SHARE your published links LIKE others posts
  15. 15.  Members Area Clubs Division District
  16. 16.  Duplicate your success ◦ Teach others  Join District social media pages  Publish their own stories online Ask members to LIKE & SHARE your posts Form committee Acknowledge their efforts publicly
  17. 17.  Communicate your plans to AG’s and DG’s Ask for help Participate in District PR Webinars
  18. 18.  October is District 48 Open House Month Make plans now
  19. 19.  “The only place where success comes before work is in the dictionary.” ~Vidal Sassoon

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