The document provides guidance for a Toastmasters club public relations manager on leveraging various strategies and tools to promote the club. It recommends forming a PR committee, creating a strategic communications plan that incorporates social media, press releases, newsletters and events calendars, and collaborating within the Toastmasters district for greater reach and impact. The goal is to attract new members, recognize achievements, and share success stories while protecting the Toastmasters brand.

1. Robin Riddell, DTM

2. “If you always do what you’ve
always done, you’ll always get
what you’ve always got.”

3.  Leverage your time & talent
 Toastmasters Standards of Success
 5 Insider Secrets

4. Influence
Engage
Collaborate

5.  Brand manager
 Web manager
 Media relations
◦ Write & distribute press releases
 Social media manager

6.  Attract 8 new members by 6/30/2013
◦ 30% of your members will leave this year
 Maintain current membership level
 Add new members
◦ Healthy club environment
◦ Meetings are more fun
◦ Earn DCP points

8.  Important dates
◦ Club Contests
◦ Special Events
 Elections
 Training
 New Member Orientation
 Open House
 Toastmasters Membership Contests
 District Calendar

9. You don’t have to go it alone!
 Form a PR committee
◦ Teach
◦ Delegate
◦ Collaborate
◦ Train your successor

10.  Protect the Toastmasters brand
◦ Make sure Toastmasters emblems, logos
and trademarks are used appropriately
◦ Review TM policies & protocol

11.  Update site as necessary
 Assure club meeting time,
location, contact info is correct
 Weekly/monthly
◦ Promote upcoming events
◦ Recognize member achievement
◦ Recognize club achievement

12.  Publish club newsletters
◦ Important news
◦ Upcoming events
◦ Member accomplishments

13.  Publishclub meeting times,
locations & events
◦ Local newspaper event calendars
◦ Business publications
◦ Meetup.com
◦ Facebook
◦ Linkedin

14.  Make personal contact with the
media in advance
 Be accessible when they call

15.  SHARE your stories on your
personal social media pages
 Connect with District 48 Groups
 SHARE your published links
 LIKE others posts

18.  Members
 Area Clubs
 Division
 District

21.  Duplicate your success
◦ Teach others
 Join District social media pages
 Publish their own stories online
 Ask members to LIKE & SHARE your
posts
 Form committee
 Acknowledge their efforts publicly

22.  Communicate your plans to AG’s
and DG’s
 Ask for help
 Participate in District PR Webinars

23.  October is District 48 Open House
Month
 Make plans now

24.  “The only place where success
comes before work is in the
dictionary.” ~Vidal Sassoon