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Telling the rotary story and rotary image . 2017
This document discusses Rotary's public image and strategies for improving how Rotary is presented to others. It notes that only 40% of people are aware of Rotary and provides reasons people initially join and stay with Rotary, which are primarily to positively impact communities and for friendship/networking. The document outlines Rotary's new visual identity guidelines and resources like templates, logos, and media that can help tell Rotary's story. It emphasizes presenting Rotary in an active voice focused on why rather than what. The conclusion discusses how Rotary can be presented in Egypt in a simple way built around achievements.
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Telling the rotary story and rotary image . 2017
- 1. 2017 Pre-PETS December 2017 Telling theRotary Story & Rotary Public Image PDG Yasser Assem
- 2. Yasser Assem • Learnhow to present the work of your club and all of Rotary so that people understand what we do • Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal • Identify ways to live Rotary’s values yourself LEARNING OBJECTIVES
- 3. Yasser Assem Service AboveSelf DEFINING WHO WE ARE • Rotary’s research found that only 4 in 10 people have ever heard of us. And “in name only.” • Many people don’t know Rotary, so it’s harder for Rotary to attract the new members and volunteers needed to achieve our full potential. • Rotary is not earning full credit for the good work it does in communities around the world. • This is important not because we want credit, but because we need people to understand the work we do so that they will want to join us.
- 4. Yasser Assem Why didyou initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% THE REASONS ROTARIANS JOIN
- 5. Yasser Assem Why doyou stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% THE REASONS ROTARIANS STAY
- 6. Yasser Assem JOIN LEADERS EXCHANGEIDEAS TAKE ACTION JOIN LEADERS OUR MESSAGE
- 7. Yasser Assem WHAT ISROTARY? Sometimes we describe our clubs and activities in ways that are confusing to the public. We need to change our approach so that we bring Rotary’s story to life, starting with your club and district.
- 8. Yasser Assem WHAT ISROTARY? “Rotary is the best decision I’ve ever made. It’s a global community of leaders who exchange ideas and take action that results in sustainable impact wherever we focus. We’re bound together by a common set of values that transcends all cultures and religions. Basically, it creates a worldwide network of lifelong relationships.” ― Nicki Scott, Rotary Club of Naperville Sunrise, Illinois, USA
- 9. Yasser Assem WHAT ISROTARY? “Rotary is absolutely the best way I have ever found to have a job, to have a family, and make a real difference in the world.” ― Brian Hall, Rotary Club of Covington, Louisiana, USA
- 10. Yasser Assem HOW TOTALK ABOUT ROTARY • Write in active voice • Use personal pronouns • Eliminate unnecessary words • Avoid Rotary terms. • Shift focus from what to why • Close with a call to action • When addressing impact, start locally and then scale globally
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- 12. Yasser Assem 1. VisualIdentity Manual:
- 13. Yasser Assem OUR LOOK: ColorPallette, Logos & Signature, Typography, Incography, Imagery “Gold” PMS 130C C0 M26 Y100 K0 PMS 129U C0 M20 Y100 K0 Hex #febd11 R254 G189 “Royal Blue” PMS 286C C100 M80 Y9 K2 PMS 286U C100 M92 Y9 K2 Hex #00246c R0 G36 B108
- 14. Yasser Assem 2. BrandCenter: https://brandcenter.rotary.org/en-GB
- 15. Yasser Assem 1. Youcan create your own club and district logos 2. You can develop professional-looking PowerPoint presentations, press releases, and newsletters that incorporate Rotary’s visual identity. 3. You can find guidelines for using Rotary’s logos and answers to frequently asked questions about our new visual identity. 4. You can upload and store the materials and logos you create for future use by creating a basket. 5. You can download broadcast-quality public service announcements, videos, and images to help tell Rotary’s story. OUR LOOK: Templates
- 16. Yasser Assem OUR LOOK:Basics
- 17. Yasser Assem 1. Youcan create your own club and district logos 2. You can develop professional-looking PowerPoint presentations, press releases, and newsletters that incorporate Rotary’s visual identity. 3. You can find guidelines for using Rotary’s logos and answers to frequently asked questions about our new visual identity. 4. You can upload and store the materials and logos you create for future use by creating a basket. 5. You can download broadcast-quality public service announcements, videos, and images to help tell Rotary’s story. OUR LOOK: Basics
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- 19. Yasser Assem https://www.rotary.org/en/news-features/media-center ● PressReleases ● Videos ● Members News ● Images 3. Media Center:
- 20. Yasser Assem 4. RotaryVoices: https://blog.rotary.org
- 21. Yasser Assem Before withoutRotary's Voices: Rotary is ordinary people around the world working together to clean the environment, end polio, improve our communities, and accomplish other extraordinary things. In Rotary's Voices: It’s amazing what we can accomplish when hearts and minds work together. See how leaders from countries, cultures, and occupations around the world are taking action — to enhance health, empower youth, promote peace, and improve their community. OUR VOICE:
- 22. Yasser Assem “ THEGREATEST OF ALL ACHIEVEMENTS...ARE THE RESULT OF THE COMBINED EFFORT OF HEART, HEAD AND HAND WORKING IN PERFECT COORDINATION. ” - PAUL P. HARRIS, FOUNDER
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- 25. Yasser Assem YOUR CLUBAND DISTRICT
- 26. Yasser Assem YOUR CLUBAND DISTRICT
- 27. Yasser Assem YOUR CLUBAND DISTRICT
- 28. Yasser Assem How doesyour club live Rotary? LIVING ROTARY’S VALUES • If new people come to your club, how will they see it? • How can your club be more appealing?
- 29. Yasser Assem • Learnhow to present the work of your club and all of Rotary so that people understand what we do • Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal • Identify ways to live Rotary’s values yourself LEARNING OBJECTIVES
- 30. Yasser Assem How arewe going to talk about Rotary in Egypt ? Simple talk, away from Rotary terminology Built on Achievements since 1929 Built on the achievements of Rotary in Egypt since we became district 2451. ROTARY IN EGYPT
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Editor's Notes
- #4 Speaking points: Rotary’s research found that only 4 in 10 people have ever heard of us. And another 4 in 10 have heard of us “in name only.” Many people don’t know Rotary, so it’s harder for Rotary to attract the new members and volunteers needed to achieve our full potential. Rotary is not earning full credit for the good work it does in communities around the world. This is important not because we want credit, but because we need people to understand the work we do so that they will want to join us.
- #5 Speaking points: This speaks to the important reasons people join Rotary: To positively impact their communities For the friendships and connections they enjoy
- #6 Speaking point: And these are the same reasons people stay: for connection and community.
- #7 Speaking points: These three ideas are the very essence of Rotary: Rotary brings leaders together ― we are a catalyst for collaboration and for improvement in our communities. We exchange ideas, bringing our expertise and our diverse perspectives to bear on community problems. Then, because ideas are only the first part of the solution and Rotarians are interested in solving problems, Rotarians take action. By taking these three thoughts ― JOIN LEADERS, EXCHANGE IDEAS, and TAKE ACTION ― we can help every Rotarian to create an “elevator speech” that reflects his or her personal Rotary experience and culture as well as these three elements.
- #8 Speaking point: Sometimes we describe our clubs and activities in ways that are confusing to the public. We need to change our approach so that we bring Rotary’s story to life, starting with your club and district.
- #9 Speaking point: Sometimes we describe our clubs and activities in ways that are confusing to the public. We need to change our approach so that we bring Rotary’s story to life, starting with your club and district.
- #11 Speaking points: Rotary offers some tips to consider when writing for social media, club and district websites, promotional materials, press releases, and more. This is our distinct, unified voice.
- #13 In 2011, Rotary embarked on a multiyear initiative of unprecedented scale to strengthen our image. In addition to expanding public understanding of what Rotary does, we want to motivate, engage, and inspire current and prospective members, donors, partners, and staff.
- #14 Incography: the visual images and symbols used in a work of art or the study or interpretation of these.
- #16 featuring Rotary’s masterbrand signature and see your edits in real time. Templates can be customized as much -- or as little -- as you want. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options? Use the Quick Share function to email your basket and share your new materials with members. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.
- #17 featuring Rotary’s masterbrand signature and see your edits in real time. Templates can be customized as much -- or as little -- as you want. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options? Use the Quick Share function to email your basket and share your new materials with members. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.
- #18 featuring Rotary’s masterbrand signature and see your edits in real time. Templates can be customized as much -- or as little -- as you want. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options? Use the Quick Share function to email your basket and share your new materials with members. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.
- #20 Search by Month Search by Area of Focus & topic Follow or subscribe Use it in your Social Media channels and club bulletin. Send your stories
- #21 Search by Month Search by Area of Focus & topic Follow or subscribe Use it in your Social Media channels and club bulletin. Send your stories
- #24 Speaking points: Rotary wants all of its communications to be easily identifiable as Rotary communications, whether it’s a club website, billboard, or fundraising brochure. Rotary has a visual and voice tool kit on its Brand Center that will help clubs and districts present a consistent look in their communications. It has more specific information about a color palette and the use of our logo. This and the following two slides show examples of real club and district websites that have adopted the new voice and visual identity.
- #25 Speaking points: The look is clean and uncluttered and uses photos extensively. It appeals to both the public and Rotarians. The publication Tell Rotary’s Story offers more specific guidelines, and Rotary’s Brand Center has customizable templates to download.
- #26 Speaking points: This initiative encourages us to live and speak in the new voice by using inspiring stories and consistent messages and visuals to tell Rotary’s story. We recognize that there are many wonderful stories to tell about Rotary. We all do so regularly. Rotary is providing guidance and tools to help Rotarians better send this message in a more unified voice. But we do realize that clubs are autonomous and will continue to do what suits their needs. We just ask that we all be champions of Rotary. The clarification of message and strong visual identity are inroads to helping us define, within our own parameters, what Rotary means to communities on a global scale.
- #27 Speaking points: At the club level, we currently see a number of uses that may confuse the general public. Some clubs personalize the message so much that it is difficult to tie it back to Rotary.
- #28 Speaking point: The presentation of the club’s name and the Rotary wheel makes it clear that this is a Rotary club.
- #29 Speaking point: If new people come to your club, how will they see it? How can your club be more appealing?
- #31 Speaking point: How can clubs embody these values?
- #32 Speaking point: How can clubs embody these values?
- #33 Speaking point: How can clubs embody these values?
- #34 Speaking point: Are there any questions?