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Promoting Rotary in Your Community

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Get insight into key messaging and new public image resources available to support your efforts to increase awareness of Rotary in your community. Learn how to adapt the People of Action campaign so it resonates locally, and how to use the new materials to support your club's strategic priorities.

Published in: Marketing
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  • Sad to see the picture on the billboard promoting Rotary's Six Areas of Focus on slide 4, is still using the old icons which is supposed to be replaced by the new icons as indicated in Tell Rotary's Story Voice and Visual Identity Guidelines’ published in 2014. Is Rotary promoting what it preaches?
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Promoting Rotary in Your Community

  1. 1. Promoting Rotary Within Your Local Community Kathy Fahy 13 & 14 June 2017
  2. 2. People Of Action Campaign
  3. 3. Global Awareness 60% 75% 2011 2015
  4. 4. Understanding of Rotary 60% surveyed unfamiliar with a local Rotary club
  5. 5. People of Action Narrative • Highlight Rotarians as People of Action • Where others see problems, Rotarians see solutions, possibilities for their community • Share vision with fellow members and community partners and experts to exchange ideas about potential, lasting solutions • Mobilize others to take action to bring those ideas to life
  6. 6. Campaign Stragegy • Narrow gap between awareness & understanding • Define ‘What is Rotary,’ Impact Rotary makes • Lay foundation for member engagement, cause, donation and other activities • Allow Rotary clubs to localize ads for relevance
  7. 7. Promoting Rotary Within Your Local Community Kathy Fahy 13 & 14 June 2017
  8. 8. Questions?
  9. 9. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
  10. 10. Rate this session in the Rotary Events app, available in your Apple or Android app store.

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