Effective Volunteer Recruitment & Engagement, presented to Carolinas Association of Chamber of Commerce Executives


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Effective Volunteer Recruitment & Engagement, presented to Carolinas Association of Chamber of Commerce Executives

  1. 1. Presented by Katherine Swartz, CAE<br />Greater Columbia Chamber of Commercekswartz@columbiachamber.com<br />Those who can, do.  <br />Those who can do more, volunteer.  <br />~Author Unknown<br />Volunteer Recruitment & Engagement<br />
  2. 2. Today’s Outline<br />Understanding your issues<br />Why do people and companies volunteer?<br />Why do people stop volunteering?<br />Building managed process to volunteer position development and engagement (with our business members in mind)<br />RMRR: Recruitment, Management, Recognition and Retention<br />Case Study<br />Additional Resources<br />Q&A<br />
  3. 3. Understanding your issues and needs<br />
  4. 4. Think about this. . . .<br />Civil society and the concept of democracy in the United states were born from a spirit of voluntary action and a commitment to bring about change. . . to see a wrong and right it, to imagine what is possible and achieve it. <br />The nonprofit sector provides some of the most meaningful models of what it means to live in a civil society.<br />In turn, effective volunteerism yields benefits that extend beyond individual organizations – to the volunteers themselves, and the people and communities they serve.<br />Advancing business together Advancing the community together<br />Source: A Guide to Investing in Volunteer Resources<br />
  5. 5. Volunteering in the United States<br />Percentage of adults who volunteer: 44%<br />Total number of adult volunteers: 83.9 million<br />Average weekly hours per volunteer: 3.6 hours<br />Total dollar value of volunteer time: $239.2 billion<br />National value of volunteer service hour: $21.36 (2010)<br />Value of volunteer hour in SC: $16.53<br />It's easy to make a buck.  It's a lot tougher to make a difference.  ~Tom Brokaw<br />
  6. 6. Why do people and companies volunteer?<br />
  7. 7. Why do volunteers volunteer?<br />Meet a need<br />Contribute expertise<br />Make a difference<br />To feel good or feel connected<br />Build skills<br />Build network<br />Access to broader range of perspectives, skills and resources<br />Because they were asked . . . <br />
  8. 8. The Business Case for Workplace Volunteering<br />They want to “do good” for their community.<br />It fits the company’s traditions and values.<br />It improves reputation and image.<br />It is important to customers that the company demonstrates “good citizenship.”<br />It helps recruit/retain employees.<br />It helps build employee morale and job satisfaction.<br />It helps build teams among diverse employees.<br />It allows employees to develop new skills that are useful in their “real job.”<br />Source: The Points of Light Foundation<br />
  9. 9. Why do people stop volunteering?<br />
  10. 10. Why do people stop volunteering?<br />Poor management (2 out of 5)<br />Competition with other organizations<br />Lack of discretionary time<br />Lack of leadership opportunities<br />They didn’t feel their gift of time made a difference<br />Ineffective use of their time<br />
  11. 11. Let’s build a volunteer program with our chamber business members in mind.<br />
  12. 12. Volunteerism:<br />Accomplishes real work<br />Strengthens democratic and civic values<br />Connect people<br />Sparks creative problem solving<br />Supplements existing resources<br />Provides broader range of perspectives, skills and resources<br />Volunteers are a necessary and critical resource for healthy communities (included within chambers).<br />Volunteers are not “free.” Investment of time and energy on both the volunteer and chamber.<br />
  13. 13. Managed process based on open communication and a spirit of partnership<br />Set your organizational goals.<br />Internally: Agree on scope, schedule, budget, etc. <br />“Business” approach to time: plan, plan, plan<br />Know who on your staff is going to manage the volunteer relationships.  And, just as important, who at the company will champion your needs within their organization.   <br />Make contact with an interested volunteer/ company.  Think early about building a long-term relationship, not just about the one-time transaction.<br />
  14. 14. Align your goals and the volunteer’s/company’s.  Be sure the expected ROI is attainable and fair to both sides.<br />Have items available in writing.<br />Make it EASY to get (and stay) involved.  <br />Plan, plan, plan… and plan some more.  And do it jointly.<br />Implement volunteer team building.<br />Implement the project – the proof of good planning is a plan that works!  <br />
  15. 15. The day after?  Sorry, you are not done yet!  Measure the results against the ROI goals and the specifics of the plan. <br />Results & Reporting Back: obtain and give feedback<br />Celebrate your success. <br />Finally, don’t forget recognition and publicity.<br />Ask them again (and personally)<br />Ask for their referrals<br />
  16. 16. Recruitment >>> Management >>> Recognition >>> Retention<br />How do you recruit volunteers?<br />
  17. 17. Recruitment How-To’s<br />Publicize to all members (transparency) and ask personally<br />Establish a direct connection (think back – why do volunteers volunteer?)<br />Help volunteers see the benefits of volunteering with your Chamber<br />Establish CLEAR expectations<br />Time commitment<br />Roles and responsibilities<br />Resources needed and provided<br />
  18. 18. “Vol” Management<br />Information and Communication: Sets the tone for the decision to volunteer<br />Training: sets the tone for the volunteer experience<br />Three Touch Strategy: before, during and after the volunteer experience<br />Feedback: Lets volunteersknow they have a vested interest in your chamber<br />
  19. 19. Effective Management = Retention<br />Follow through on your commitments<br />Keep an open line of communication<br />Make it clear how volunteers can support your chamber<br />Make it easy for them to get involved<br />Make their experience meaningful<br />Ask for their feedback<br />No duty is more urgent than that of returning thanks.  <br />~James Allen<br />
  20. 20. Quick & Easy Feedback Survey<br />Would they volunteer again?<br />Did they feel their efforts had a positive impact?<br />Was the event or project well-managed?<br />How were volunteers welcomed?<br />In what ways did the experience meet their expectations or not?<br />
  21. 21. Why recognize?<br />To appreciate them for their work and efforts<br />To motive them to set and accomplish new goals<br />To encourage them so they know what they are doing<br />To publicize to others different projects, programs and activities<br />Ultimately, member satisfaction, renewals and referrals!<br />“Appreciation is a wonderful thing; it makes what is excellent in others belong to us as well.”<br />- Voltaire<br />
  22. 22. Creative Recognition Tactics<br />Breakfast of Champion Awards, Chamber Partner, ROSE Award (Recognition of Special Effort), AchieveMINT<br />Regular Volunteer of the Month, Quarter or Annual award and feature (peer recognition)<br />President’s Volunteer Service Awards (100+ hours and must apply with a 501(c)3 FEIN<br />Social media: tag photos, shout outs<br />Notecards: ItTakesTwo.com; PositivePromotions.com; <br />Media Releases: best sent with a photo<br />
  23. 23. Award/Event Opportunities<br />Corporate Philanthropy Day (4th Monday in February)<br />Random Acts of Kindness Week (February)<br />National Volunteer Week (April 10-16) <br />Make a Difference Day (4th Saturday in October)<br />National Philanthropy Day (November)<br />
  24. 24. Case Study: Revitalize a Committee<br />This committee (membership segment) has been declining in membership and event participation for the past five years. <br />The committee has struggled recruiting members and getting members to attend regular meetings. <br />Recently, the committee chair and marketing chair resigned due to job changes.<br />The programs for the current year are already planned and the last event is in June, leaving the summer months for planning for next year?<br />What can we do to revitalize this committee and get more volunteers engaged (ultimately more memberships , vent registrations and overall satisfaction)?<br />
  25. 25. Next Steps<br />Don’t panic: stay in regular communication with current committee<br />Research: understand the issues internally<br />Benchmark: with other chambers, associations and NPOs<br />Needs assessment: surveys of current, former and never-been members<br />Referrals: Ask team members, board members and other leaders for referrals. Ask former committee members to serve in an advisory capacity.<br />
  26. 26. Additional Resources<br />EnergizeInc.com<br />E-volunteerism.org<br />IdeaList.org<br />Giraffe.org: people who have the courage to stick their necks out for the common good<br />Caring-Institute.org: promoted the values of caring, integrity, and public service since 198<br />PointsofLight.org: embraces service and civic engagement as fundamental to a purposeful life and essential to a healthy world.<br />IJOVA.org: International Journal of Volunteer Administration<br />