COMMON PROBLEMS• Poor planning• Same participants• Low impact• Little retention• Poor follow-up
HOW DOES BEING STRATEGIC HELP?Being strategic will allow you to: • Gauge your event’s success • Offer a framework for your program • Allocate your resources more efficiently • Provide clear direction to your team
HOW SHOULD WE THINK ABOUTPROGRAMS?Repeat after me:Programs are ameans – NOT an end!
GOOD NEWS!It’s only 8 steps to a strategic Israel program! 8 7 6 5 4 3 21
STEP 1: IDENTIFY YOUR GROUP’SGOALSAsk yourself: • What is your group’s mission? • What are your short term goals? • Internal/External? • What other groups do you want to work with?
STEP 2: BRAINSTORM PROGRAMSBe creative but keep your goals in mind: • Make it fun • Educational components? • Unique campus events? • Don’t always think about high attendance
STEP 3: PICK A PROGRAM THAT ISGOAL-ORIENTEDDouble check! It’s not redundant, it’s strategic! • Does the program further your club’s goals? • What are the program goals? • What does success look like? • Is it fun?
STEP 4: DELEGATE RESPONSIBILITYLeverage your group’s skills: • The Jewish mom/dad (manager) • The socialite (outreach) • The marketing major (promotion) • The event planner (logistics) • The web guru (social media)
STEP 5: MAKE A TIMELINEIf you plan it – they will come! • Lay out a clear action plan with dates • Stay organized and vigilant • Check your campus calendar
STEP 6: HAVE YOUR EVENT!Don’t worry – Be happy! • Don’t stress • Stay positive • Have fun
STEP 7: INTERNAL FOLLOW-UPDebrief the event: • Did you meet your goals? • Where did you succeed? • Where did you fall short? • Any take-aways?
STEP 8: EXTERNAL FOLLOW-UPMost difficult but most important! • Thank you notes • Invite/attend other group meetings • One-on-One conversations