Do you wish your board did more fundraising? I’m going to guess the answer is a resounding “Yes!” Many board members run the other way the second you mention fundraising. Others agree to help but don’t really end up doing much. In this webinar, we’ll look at why and give you concrete strategies proven to get board members more engaged in fundraising.
Board Fundraising: Proven Strategies To Get Your Board More Involved
Proven Strategies to Get Your Board
More Involved in Fundraising
Founder | Funding Change Training & Consulting
Nov. 3, 2010 | Use Twitter Hashtag #npweb
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Founder, Funding Change
Training & Consulting
Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership
Does this sound familiar?
I’m giving my
Isn’t that the
Reality is most board members…
aren’t fully engaged with your
don’t understand the organization, its impact
or mission well enough to talk about it.
are reluctant to open doors to their
are afraid of fundraising.
What do board members want?
from June Bradham’s “What Nonprofit Boards Want”
Stimulating meetings with real work
Crystal clear expectations
Not all work and no play
A true partnership with the ED/CEO
A dedicated, smart, vocal, visible ED/CEO
2: Overhaul your board meetings.
Participation Bored Boards
Tips for Improving Board Meetings
• Allow social time for group building.
• Provide food and drink.
• Focus on discussions & decisions, not reports.
• Most important items go first on agenda.
• Put fundraising on the agenda as a discussion,
not a report or a Treasurer’s update.
• Let board members do the talking.
• Focus on results: "By the end of this meeting,
we need to accomplish x, y, and z."
Breakdown of Fundraising Cycle
Average attrition rate 60% of “high net-worth”
of 1st time donors in donors stopped giving
because they “no longer
U.S. = 80% felt connected”
Donor Relations 101
1. Prompt personal thanks
2. Know how gift to be used
3. Report on accomplishments
and impact of their gift
Donor Relations 101
Do these 3 things and…
• 93% of donors would definitely or
probably give again next time asked.
• 64% would definitely/probably give more.
• 74% would give indefinitely if they
continued to receive meaningful info.
6: Tell them they don’t have to ask.
“No-Ask” Fundraising Strategies
• Identify new friends of the cause and current
friends who could do more
• Have advice visits / cultivation visits
• Host house parties
• Give tours of your facility, guided field trips
• Invite donors/prospects to program events
• “Thank you” calls/personal notes
• Write notes on mailings; address envelopes