5 Steps for Rebuilding a Struggling Club is a guide for attracting and retaining members in Toastmasters Clubs. First presented at Toastmasters Leadership Institute in St. Petersburg, FL July 19, 2014.

1. 5 STEPS FOR
REBUILDING A
STRUGGLING CLUB
Robin Riddell, DTM

2. Struggling
 Membership below charter strength
Attendance small
Meeting roles not filled
Meetings aren’t fun
 Few or no guests
Guests not becoming members

3. GOAL: Charter Strength
20

4. Getting There
 Attain charter membership strength
Member retention
Member attraction

5. 1. Create a Team

6. Start From Where You Are Now
 Moments of Truth
http://www.toastmasters.org/290amot
 Club Success Plan
http://www.toastmasters.org/1111_dcp

7. 2. Consistent High-Quality
Meetings
 Meetings begin and end on time
 Agenda planned in advance
 Meeting roles filled
 Guests welcomed & included in the meeting

8. Every meeting is an Open House!

9. 3. Consistently Market the Club
 Update online information
www.Toastmasters.org
Club Website
 Open House
 Flyers
 Email past members & guests
 Create a social media tribe
Meetup, Facebook, Google+, LinkedIn

10. 4. Recognize Achievement
 Member Awards
Present certificates & ribbons
Commemorate with photos
 Send to press
 Post on club website
 Post on social media
 Club Awards
Commemorate with photos
 Send to press
 Post on club website
 Post on social media

11. 5. Ask for Help
 Area Governor
 Division Governor
 Other Toastmasters
12 or less members qualifies for club coach

12. Rebuilding a Struggling Club
 Create a team
 Present consistent high-quality meetings
 Consistently market the club
 Recognize achievement
 Ask for help

13. Get Started Today!
Robin Riddell, DTM
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