The document discusses how education must adapt to meet the needs of the 21st century by incorporating social networking. Social media has changed how businesses and individuals communicate and interact. Schools need to use new media like blogs, videos and social networks to teach these formats, connect students and faculty, and promote the school's brand. There will be resistance to change, so schools must address cultural fears, support innovators, develop guidelines and promote the use of social media to highlight strengths and make the school more interactive.