Self-Guided Social Media Training Manual and Presentation

1. Social
Media
Training
Manual
September 26, 2022
Tammy Foster, Dani Hardman,
Kevan Zaffaroni, Darrel
Ferdinand, Prestina Fulton
PAGE 1

2. Course
Outline
Overview
Social Learning
Problem-Solving through Social Learning
Addressing Business Issues and Strengthening
Relationships
Social Media Tools
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3.  This manual is designed to inform its readers of the emerging technologies and learning
networks inundated with global communities that will support social learning in turn
motivating employees and employers to implement training materials that are relevant to
the employee’s position while providing a community of social learners willing to problem
solve in a timely manner.
 Who will speak for the company, will it be everyone in the company, a single team or only
key people? This can include basic comments, responses, and official announcements.
 Messages coming from the company do not need to sound confusing. The voice and tone of
your brand should represent the company’s character, and credibility, and convey its
purpose.
 Explaining to workers what topics off limits are, such as confidential information and
negative remarks about competitors or employees.
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Overview

4. Social Learning
Social learning happens
using social media tools
and through extended
access and conversations
with all our connections in
our workplaces, our
communities, and online.
Facilitators use social
media tools to collaborate
interactions between
learners, between learners
and educators and
between learners and
content.
These are social media sites that
promote social learning in a way
that the learner can do
everything from viewing videos
or posting videos on learning to
ideas on teaching. Online
learning and working remotely is
allowing this relationship to
become revolutionary.
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5. Problem-Solving through
Social Learning
 Employees can use social media to find colleagues
with similar experiences and informally circulate
helpful information about what consumers want, fix
issues that may arise and advance their
organizations
 Focus on building a new leadership mindset that
rewards innovation, experimentation, learning and
customer-centric design thinking.
 Builds company culture where they interact with
team members, managers, customers, venders, and
contractors.
 Employees will be equipped with methods and
ways to manage on-the-job stress, which will create
a healthier and happy employee who will also be
more productive.
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6. Addressing Business
Issues and Strengthening
Relationships
 The benefit of using social learning is that there can
be options that are flexible in timing and flexible in
content. When an employee gets to choose what
they are improving their skills on, an employee
takes ownership of their own learning and the
enthusiasm for learning is now embedded in that
employee’s perspective on their job performance
and the organization they are working for.
 An employee can align training to their needs than
an employee independently can grow. Not all
employees are struggling in the same department
of their position and offering various levels of
knowledge and training opportunities as well as
social learning through collaboration with those
that are either struggling in similar ways.
 When social media is used in an organization there
needs to be a clear social media policy in place that
does not discourage social learning but prevents
the organization from being liable for the misuse of
the tool and resources.
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7. Social Media
Tools
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LinkedIn
Twitter
YouTube
Pinterest
Instagram

8. LinkedIn
Benefits:
 Mobile apps
 Primarily used is professional networking and career development
 Invitations can be made by members
 Post photos and videos
Limitations:
 Professional capacity
 Slow reaction time
 Owns personal data & information
Example of Tool:
Retention the gathering the information of individuals and
corporations is an example of a benefit of LinkedIn
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9. Twitter
Benefits:
 Allows debating that can create dialogue in problem-solving
 Many people including celebrities and different perspectives from
diverse people
Limitations:
 1,000 messages sent per day, 2,400 tweets per day
 Changes to account email 4 hours,
 Technical follow limit is 400 per day,
 Things start getting limited once an account is following 5,000 other
accounts
Example of Tool:
Online learning is an example of social learning. You can sit in the
comfort of your own home and do work. You can work at your own
pace as well without any stress.
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10. YouTube
Benefits:
 1 billion videos viewed daily
 Supports lessons
 An enormous pool of information
 Reinforced family’s support at home
Limitations:
 Strict with specific content being uploaded
 Preventing ads require paid subscription
Example of Tool:
Create training videos aligned to specific needs
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11. Pinterest
Benefits:
 Inspirational- Many individuals use this platform to help them design
something of their own. They use other people’s photos to help
them decide on their own project designs.
 Fun ideas- It is a fun way to be creative and unique.
 Ability to choose- Individuals are not required to befriend or follow a
person to obtain information.
Limitations:
 Overload of ideas- Too many similar photos to look at that are just
the same.
 Addictive- Spend too much time and energy is looking for ideas but
rarely use them.
 Copyright Issues- Make sure that you are not coping exactly what
you are looking at. Use it as a guide.
Example of Tool:
Teachers use Pinterest as a way to design and create a
welcoming classroom for learning. Teachers find creative idea
for bulletin boards to express lessons and showcase student
work.
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12. Instagram
Benefits:
 Visible Platform- The site is made up of videos and pictures with
comments and captains depicting events.
 Successful Promotion of Brands- Companies use this platform to
promote their newest products.
 Easier to understand- Individuals are looking at videos and pictures
instead of reading post and deciphering what is being told.
Limitations:
 One sided displays- Only shows one side of the story or product.
Shows only what they want to consumer to see.
 Limited Output- Only allows pictures and videos. You can comment
but limited amount of words.
Example of Tool:
Classroom Instagram Page to show the writings, events,
displays and activities of the Classroom.
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13. • Additional
Resources
Additional links for more information.
 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5700732/
 http://llt.msu.edu/vol12num3/emerging.pdf
 https://www.nytimes.com/2018/09/09/technology/pinterest-
growth.htm
 https://journals.sagepub.com/doi/full/10.1177/1475725717710210
 https://www.proquest.com/docview/1761831759/fulltext/DF00088B9
79D447CPQ/?accountid=35812
 https://www.learningliftoff.com/instagram-education/.
 https://www.emerald.com/insight/content/doi/10.1108/DLO-08-
2014-0060/full/pdf?title=social-media-in-business-strategy-the-
learning-and-development-implications
 https://www.emerald.com/insight/content/doi/10.1108/02580541111
103882/full/pdf?title=does-social-media-have-a-place-in-workplace-
learning
 https://wisdmlabs.com/blog/how-to-use-instagram-for-social-
learning/
 https://www.emerald.com/insight/content/doi/10.1108/AJIM-10-
2019-0290/full/html
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14. References
PAGE 14
(2011, Sep). Barriers to enterprise social learning., (),
https://learningpilgrims.wordpress.com/2011/09/18/barriers-to-enterprise-
social-learning/
(2018, Mar). Social learning at work: what it is, and how to do it., (),
https://www.ceridian.com/blog/social-learning-at-work-what-it-is-and-how-to-
do
Advergize Staff. (n.d.). What Are the Disadvantages of Linkedin?
https://www.advergize.com/marketing/disadvantages-of-linkedin/
Balakrishnan, Janarthanan, & Griffiths, Mark D. (2017, September). Social media
addiction: What is the role of content in YouTube? Journal of Behavioral
Addictions, 6(3), https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5700732/
Bhattacharya, Suknta (2021). Benefits of Social Media for Business.
https://www.linkedin.com/pulse/benefits-social-media-business-sukanta-
bhattacharya
Gaille, Brandon (2016). 16 Pros and Cons of Pinterest for Business.
https://brandongaille.com/16-pros-and-cons-of-pinterest-for-business/
Elm Learning. (2022). https://elmlearning.com/blog/social-learning-ld/

15. References
PAGE 15
Goodwin-Jones, R. (2008). Emerging technologies mobile computing trends: Lighter,
faster, smarter. Language Learning & Technology, 12(3). Retrieved September 30,
2009. http://llt.msu.edu/vol12num3/emerging.pdf.
Griffith, Erin. (2018 Sep 09). Pinterest is a Unicorn. It Just Doesn’t Act Like One. The
New York Times. https://www.nytimes.com/2018/09/09/technology/pinterest-
growth.htm
Hightower, A. (2018 Jan 29). Why Social Learning May Be Key to Solving Workplace
Problems. https://www.shrm.org/ResourcesAndTools/hr-
topics/technology/Pages/Why-Social-Learning-May-Be-Key-to-Solving-Workplace-
Problems.aspx
Joyce, Amanda (2017, May). I remember that from my pins! Using Pinterest to
encourage
active learning. Sage Journal, 16(3),
https://journals.sagepub.com/doi/full/10.1177/1475725717710210
Kordumova , Svetlana, & Lee, Xirong (2014, May). Best practices for learning video
concepts detectors from social media examples. Multimedia Tools and Application,
(74), 1291-1315
https://www.proquest.com/docview/1761831759/fulltext/DF00088B979D447CPQ/?
accountid=35812

16. References
PAGE 16
Learning & Development. (2022 Aug 9). Role of Social Emotional Learning for Employee
Training. https://www.continu.com/blog/emotional-
learning#:~:text=Building%20socialand%20
Lee, Saphia (2016, Apr). Code of ethics for social media users., (),
https://medium.com/@saphia/code-of-ethics-for-social-media-users-
MacQuarrie, Ashley. “Instagram in Education.” Learning Liftoff, 20 Nov. 2017,
https://www.learningliftoff.com/instagram-education/
McPheat, Sean (2017). How are social learning & social media linked? (), .
https://www.skillshub.com/bespoke-elearning/social-learning-social-media/
Meij, Sara (2022). Go Skills. https://www.goskills.com/Resources/Benefits-of-social-
learning
Ngseequan, Danielle (2018). United States Ceridian.
https://www.ceridian.com/blog/social-learning-at-work-what-it-is-and-how-to-do
Nguyen Le, Thao (2021). Grove. https://blog.grovehr.com/social-learning-theory-in-the
workplace

17. References
PAGE 17
Quinn, C. (2009 Feb 23). Social Networking: Bridging Formal and Informal Learning.
https://learningsolutionsmag.com/articles/57/social-networking-bridging-formal-and-
informal-learning
Sajjad, Fatima (2022). Pros And Cons Of Instagram – 14 Authentic Points+ Tips On
Usage.
https://www.thelifevirtue.com/pros-and-cons-of-instagram/
Schroeder, Harold M. (2014, September). Social media in business strategy: the learning
and development implications. Development and Learning in Organizations, 28(6), 12-
15. https://www.emerald.com/insight/content/doi/10.1108/DLO-08-2014-
0060/full/pdf?title=social-media-in-business-strategy-the-learning-and-development-
implications
Sengupta, Debadrita (2020). eLearning Industry. https://elearningindustry.com/what-is-
social-learning
Shepherd, Clive (2011, January). Does social media have a place in workplace
learning? Strategic Direction, 27(2), 3-4
https://www.emerald.com/insight/content/doi/10.1108/02580541111103882/full/pdf
?title=does-social-media-have-a-place-in-workplace-learning

18. References
PAGE 18
T, Ben. “How to Use Instagram for Social Learning.” WisdmLabs, 29 Sept. 2020,
https://wisdmlabs.com/blog/how-to-use-instagram-for-social-learning/.
Twitter for business Advantages and disadvantages of Twitter for business Guide. (n.d.).
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-twitter-
business#:~:text=Reach%20a%20wide%20audience%3A%20Twitter,way%20communica
tion%20with%20your%20customers
Zhou, Quan, & Sain Lee, Chei (2020, June). Understanding the use of YouTube as a
learning resource: a social cognitive perspective. Aslib Journal of Information
Management, (339). https://www.emerald.com/insight/content/doi/10.1108/AJIM-10-
2019-0290/full/html