Week 4 - Media Studies 2

1. Week 4
Media Literacy 2
8P24
2015-2016

2. Professional Learning Conversations
• More Verbs, Fewer Nouns

3. Blog Assignment and Criteria
• Read the Blog Assessment criteria
• Submit your blog post in Word format by class
time next week. Upload it to Dropbox.
• Also post your blog on your Brock Blogger site.
• NB: Include a link to your blog on your Word
version of the post

6. Super Bowl Commercial
2013
https://www.youtube.com/watch?v=gbCR9U9O
Zks

7. Lamplatoon
• Critique of Taco Bell Old People ad
– Product of a media literacy workshop
– https://www.youtube.com/watch?v=kFpzNR7GkZs

8. Media Literacy
1. Understanding Media Texts
1.1 explain how a variety of media texts address
their intended purpose and audience
1.2 interpret media texts, using overt and implied
messages as evidence for their interpretations
1.4 explain why different audiences might have
different responses to media texts

9. 2. Understanding Media Forms, Conventions,
and Techniques
2.2 identify the conventions and techniques
used in some familiar media forms and
explain how they help convey meaning and
influence or engage the audience

10. 3. Creating Media Texts
3.4 produce a variety of media texts for
specific purposes and audiences, using
appropriate forms, conventions, and
techniques

11. Conservative Attack Ad on Justin
Trudeau
https://search.yahoo.com/yhs/search?p=conser
vative+attack+ad+2013&ei=UTF-
8&hspart=mozilla&hsimp=yhs-001

13. Tellagami
• Create a rebuttal to the Conservative attack ad
• You have only 30 seconds to convey your
message
• Create a Justin Trudeau avatar and
background
• Record your rebuttal

14. Justin Trudeau’s Response
• https://www.youtube.com/watch?feature=pla
yer_embedded&v=ILBwN_Ut_pM

15. Attack Ad Parody
• https://www.youtube.com/watch?v=Mb-
1XiHGjtM

16. Gradual Release of Responsibility
Modelled Shared Guided Independent
READING and WRITING
Teaching
Teaching
Teaching Teaching
Learning
Learning &
Learning Practising Practising
& & &
Learning Practising Performing Performing
16

17. Next Week
• Exploring Resources for Reading Strand
– Social Media: Pinterest and Twitter