1. •Slow shots to match
pace of music.
•Dominant beat.
•Video effects, i.e.
different colours.
•Feature someone singing.
•Retro effect. Filmed with poorer
equipment for effect.
•Tells a story.
•Bright colours as song chorus and most upbeat
part begins.
•Overlay transitions.
•Titling introduces the song
and director.
•Range of shot types and
movements.
•Comes across as quite modern.
•Location fits well with
the song and makes it
look very professional.
•Beat drops work with footage (e.g. jumps
off cliff as beat drops).
•Conveys emotion.
•Everything is very well
planned and thought out.
