Analysis

2. GENRE CHARACTERISTICS
• Musky colours
• Light bulbs-typical for indie videos?
• Shows the instruments that they are playing.
E.G. Guitars, tambourine, Banjo
• Not very well lit
• Typical setting of a indie video-not very expensive, daily scenery

3. RELATIONSHIP BETWEEN THE LYRICS AND THE
VISUALS
• There are subtle relations to the lyrics as when the artist sings “family”,
he is joined by the whole band which connotes that they are a family

4. RELATIONSHIP BETWEEN THE MUSIC AND THE
VISUALS
• The music video is very calm looking and nothing is very up in your
face, much like the music as it is calm and not too loud or sudden
• The lights are always dimming as well which also
gives of a calm atmosphere

5. DEMANDS OF THE RECORD LABEL
• Shows the artists throughout the video
• Also includes close-ups of the artists individually and
also shows the artists together
•

6. NOTION OF LOOKING
• The camera moves with the artists as though you are with them
• There is no sexualisation of the female body
• There is however a shot of a photo at the beginning of the video

7. INTERTEXTUAL REFERENCES
• There aren't any intertextual references.

8. PERFORMANCE BASED, NARRATIVE BASED,
CONCEPT BASED.
• This video is performance based as three isn’t a narrative and the
artists are strictly performing