Media

1. Psychographic Profile
Caleah Kerr
Name: Kylie Blanchard
Age: 17
Place of Birth: London
Music taste: Enjoys alternative hip-hop music including bands such as K-Flay, Childish
Gambino, Dessa, Gym Class Heroes and Angel Haze. Kylie has been listening to these
bands since she discovered them in 2014 when she found the album ‘Life as a Dog’
by K-Flay. Her love for the genre grew since then.
Clothing/Appearance: You’ll often see Kylie wearing dark coloured beanies, her
favourite colour being dark purple, she dyed her hair black when she turned 16 and
has multiple piercings in her ear, she would like to have ear stretchers however her
parents draw the line at stretchers. She plans to get tattoos when she turns 18 and
likes to doodle them in her free time. She often wears hoodies, flannels, ripped jeans.
Her favourite shoes are her Old Skool Vans which she likes to wear every day as she
skates to school on her long board. The only makeup she wears is eyeliner however
for special occasions she likes to put on some dark eye shadow.
Interests: Kylie studies Media at her sixth form and hopes to continue her studies at
university. She loved to read dark/horror stories however studying English Literature
means that picking up any novel gives her depressing thoughts due to how many
boring books she has had to read as a part of the course, (However reading is an
aesthetic so she likes to make sure people know she is highly educated). Kylie has
always liked Art and frequently visits Tate Modern in London. She likes to doodle in
her free time, her parents used to be annoyed because she covered her bedroom
walls in paintings, drawings and quotes she loves. One day, Kylie hopes to be
working on the production of major films.
Personal Life: Kylie doesn’t have many friends; she has a small circle however she has
been very close to them since she was young. She has one sibling who left for
university 2 years ago, so she has been lonely without her sister. She has a good
relationship with her parents however they are very strict and so they often argue.
Kylie has a part time job working in a restaurant, however she can be socially nervous
when talking to new people so she hates her job as it makes her anxious, especially
when customers are not happy and complain.