2. Demographics
• Age: Generally 30+
• Income: £25-£50,00
• Marital status: Married
• Gender: Both
• Educational background: A/O Levels, and
possibly a degree
• Occupation: Teacher/nurse- although it can
appeal to all groups of audience.

3. Geographics
• Tend to live in the country.
• Likely to have bought their own house- valued
at £200,000+
• Have children.
• Quite close to their family.
• The head of the household will more than
likely be male.

4. Psychographics
• Quite old fashioned and traditional.
• They are quite quiet and reserved and tend to only speak when
spoken to.
• They are interested in old films, and like to listen to old styled
music.
• They have quite a unique fashion sense as they like to wear clothes
inspired by the 1940s and 50s.
• They don’t tend to watch sports, and if they did it would be sports
such as cricket and golf.
• They enjoy going out to eat, and dancing- traditional (ballroom)
• They tend to hold values that are deemed as ‘old fashioned’
• They don’t watch conventional television programs- generally quiz
and antique programs.
• They read broadsheet newspapers and listen to the radio.
• They are interested in classical music, and can play a musical
instrument.

5. Genre and setting
• It is a silent film.
• The nature of the film is a mystery/thriller.
• It is a niche film with a mass audience appeal.
• It will be set in a wooded area.
• Possibly shot at Okeford Hill.

6. Main Characters
Emily- The girl to initially
go missing
• She is a 15 year old girl
• She has 1 sister and 2
brothers- all of which
are older than her.
• She is very smart and is
in top groups for every
subject at school.
• She works weekends at
the local shop
Kaite- The second girl to go
missing
She is a 17 year old girl
She is an only child, and
doesn’t have many friends.
Her Mother and Father are
together- although they are in
an abusive relationship.
She is unemployed and can’t
drive.
Sophie- The leader of
the group
She is a 16 year old
girl
She has an older
sister- although she is
not close to her.
She wants to be a
teacher when she’s
older, and knows she
is going to university.
She is fluent in 4
other languages.
Alex- The ‘baby’ of the group
She is 14 years old.
She doesn’t really know what she’s
doing with her life.
She has a pushy Mother and a Father
who is constantly away in the Marines.
She is always reading, and hides behinds
her friends in scary situations.

7. Plot- brief outline
• A girl goes missing.
• Her friends try to find her.
• They meet a strange man who kidnapped her.
• He has other people kidnapped, and it is up to
the friendship group to find them.
• The main story follows their journey to find
these people.

8. Opening Sequence- Todorov
Equilibrium
• There are 4 friends playing together.
• They walk away from each other
Disruption
• *3 weeks later*
• We see a missing poster
Recognition of the disruption
• They talk about it
Attempt to repair the disruption
• They take it upon themselves to look for her
Resolution
• They find her tied to a tree.
• They turn around, and they see the shadow of a dark figure

11. The Artist
• Was released in 2012
• Directed by: Miche; Hazanavicius
• Worldwide- $133,433,856
Won- Oscar
Best Motion Picture of the Year
Best Performance by an Actor in a Leading Role
Best Achievement in Directing
Best Achievement in Costume Design
Best Achievement in Music Written for Motion
Pictures, Original Score