1. Age: 48
Gender: Male
Born: Aberdeen
Addresss: 67, Pentville road,
Sudbury,
Suffolk,
SS1 34NB
Occupation: Cambridge Lecturer
Education: George Heriot’s Private School in
Edinburgh
Hobbies: Part-time volunteering for the council
Teaches classical Piano
Personality traits: Happy, Charismatic, Gentleman,
Flamboyant,
2. Geographic
Paul Hastings-Brown was born in Cults, Aberdeen in 1965 to Conn and Aileen Hastings-
Brown.
Growing up in a well-off, strict Christian household, Paul attended George Heriot’s Private
school in Edinburgh between the years of 1978-83.
He then moved to London to attend The Royal Holloway University of London where he
studied Classics and Literature.
3. Demographic
Paul has been a lecturer in Cambridge University teaching Classics since 1999, and moved
to Sudbury, Suffolk to be closer to work.
After being married to Debra Hasting-Brown for seven years, Paul is a widower after
Debra passed away when battling cancer in 2003.
With no children or close relatives living nearby, Paul lives a quiet lifestyle, while
volunteering for the local council in his spare time and also teaching classical piano.
4. Psychographic:
Paul is a well travelled, neat, tidy person that rarely causes any squabbles.
He enjoys a quiet night in to sit back and crack open a puzzle.
He enjoys to socialise with neighbours and helps out in the community.
Paul experiences difficulties in getting along with youth culture within the community.
He attends weekly council support groups with whom he shares interests and hobbies such as
playing / teaching piano and travelling.
5. Behavioural:
Paul doesn’t find it hard to fit into a group to socialise but he’s changed a lot over the last 7
years.
Paul has a poor relationship with his parents, which is why he moved away to London after his
boarding school years.
He has a high class attitude due to his education, and the people he was brought up around.
6. Product related and Motivational
Paul is a well educated individual with great ambition for his own life and for others around
him.
This means he is a passionate individual with strong opinions and a care for his town.
Other than being on the council he enjoys wood turning, an expensive hobby but one that
takes skill and practice.
He enjoys sourcing good quality material and hopes to start a wood turning group soon.
He thinks he’s tech savvy, but really he’s not . He hasn’t ages well because he has endured a
lot of stress through out his life. He is well traveled and has accumulated many artifacts
throughout his travels.
