Ancillary research for media

1. Ancillary research
Double page spreads and radio
adverts

2. Teletubbies
• This sticks to conventions as the main image
dominates the page, which will draw the readers
in with the bright colours. This image also sticks
to the rule of thirds, there is also side by side
comparison for the original show, production of
the new show and what the new show will look
like on TV, which will appeal to some as it will
show the evolution of the show, the picture
layout looks “childish” in the sense that it appears
that the images have been thrown onto the page
which goes with the overall theme of the show

3. Teletubbies

4. Lewis vs Morse
This spread uses rule of thirds to divide its images, with
both being divided by the middle of the page; Inspector
Morse images are on the left and Lewis images are on the
right, which goes with the timeline of Morse airing before
Lewis, the text is clearly visible against the background
with the sub titles in red to stand out for the viewer, any
image with text has the text on top of it describing the
image which will appeal to some as it explains the
content, all other text is built around the images, which
feature the either the main characters or relevant images
relating to the text such as a pint of alcohol.

5. Lewis vs Morse

6. Doctor who This DPS sticks to
conventions in multiple
ways, the main image
dominates the page with
smaller associated images
surrounding, all of the
content sticks to the rule of
thirds some of the images
contain the construction of
the TARDIS, with a smaller
image of the original
TARDIS, which will appeal to
the prop fans, with other
images with the two main
actors (which gives context
to the text) and the
subheading summarises the
article, another convention
is that the text directly
relevant to an image is
pointing to said image, the
images and text all have the
same colour scheme to
them which makes it easier
for the reader to interpret
the information.

7. The great British bake off
This DPS has only one image, which breaks
convention, but this image sticks to the rule of
thirds, with one of the contestants being the only
person in shot, which sticks to convention as it is an
interview piece. None of the text overlaps with the
main image, and even “bends” when it gets too
close, there is also a quote in the middle area of the
spread, all of the text is clearly visible against the
background, and the images vibrant colours also
contrast with the background.

8. The great British bake off

9. Alton towers
• https://www.youtube.com/watch?v=g86RPUZNb
B0
• This sticks to conventions by featuring no music,
only a presenter talking, whilst on a ride, with
sound effects, such as the ride moving on the
tracks. The presenter gives the information about
the staff and park, in between scream as we
assume the ride goes into a dive, this draws
people in as the rides sound very high octane and
the advert is comical as the presenter tries to fit
in information in between screams.

10. wonga
• https://www.youtube.com/watch?v=yxdbu8b4IT
k
• This presents the information about the company
in the form of a jingle, which is a take on “Mr.
sandman” which will get the listeners attention as
it is memorable and likely to stay in their mind.
The jingle eventually fades out to a presenter
quickly explaining the deal, location of the site
and the slogan, which is another convention.

11. Toby carvery
• https://www.youtube.com/watch?v=-XENi06gXf0
• This advert uses soft music in the background to
promote the “homely” feel of the restaurant, it has
multiple presenters explaining that all of the products
are grown in the UK, this will appeal to the listener as it
suggests that the company supports the countries
farmers (again promoting the “homely” appearance,
they go on to describe the meal, which makes it sound
delicious to the listener. It then cuts to a man
explaining that the meal is prepared by experts, which
promote the idea that the restaurant is good. Ending
with a web address for more information, which is
another convention.

12. Children with Cancer UK: 2015 Radio
Advert
• https://www.youtube.com/watch?v=4dFmKzEet-g
• This commercial uses emotional music to elicit an
emotional response from its listeners. It cuts from children
asking questions and a man explaining said questions, again
to elicit an emotional response, you are then asked to
donate to a number, and you are then given an explanation
of what it goes toward (another convention) the
advertisement also uses the convention of emphasising the
point that it is children who are suffering, by having the
adult explain that young children are dying and by
specifically having the children use “young” words such as
“mummy”. Another convention is that it asks, not demand,
for your help, which will get the attention of the listener as
they will feel guilt if they don’t.