1. WHAT HAVE YOU LEARNED FROM
TARGET AUDIENCE FEEDBACK?
(Evaluation Question 3)

2. IS THIS MUSIC VIDEO FIT FOR PURPOSE?
COULD YOU SEE IT ON A MUSIC CHANNEL?
The overall response was a
unanimous yes. Our survey asked
various members of our target
audience, and they all felt that it was
to a professional enough standard
to be seen on a music channel such
as ‘Kerrang!’ (as stated by the
penultimate response). This tells us
that it was most ‘defiantly’
(definitely) fit for purpose!

3. IS THE NARRATIVE
CLEAR?
Of the sample who replied, 80% of them felt that there was a clear message and
that they understood the narrative clearly.

4. WHAT WAS THE
MESSAGE?
To back this up (and
make sure it was
clear, that they hadn’t
picked up totally the
wrong message, we
asked them to relay the
message they’d picked
up on. To our great
relief, they all came up
with a similar
message, with
variations, but the
same general gist! It
was evident that some
had picked up on the
link between social
networks/stereotypes
and the lyrics of the

5. DOES THE VIDEO FIT
THE GENRE (pop-
punk)?
Once again there was a unanimous
decision – all participants in the
survey agreed that the video was
well suited to the genre of Pop-
Punk, some explaining that they felt
this was to do with the combination
of Punk attitude with Pop ideals and
themes. This was specifically one of
the things we’d tried to convey!

6. WHO IS THE TARGET
AUDIENCE?
Although there was some
speculation about the age
of the demographic, all
the numbers were within
the same decade (no
significant
difference!), which shows
there’s a clear idea of
target audience.
Unfortunately, none went
into further detail, such as
their income grade or
their location or
suchlike, but we felt that

7. WHICH SEQUENCES
WORKED BEST
Out of the entire video, the
band sequences were the
most popular, which
(according to our following
question, which asked for
their reasoning) was
generally down to ‘good lip-
syncing’, ‘editing’ and
‘exciting camera
angles/movements’.
Another popular feature
was the integration with
pop-culture with the use of
facebook – they could all
relate to the despising of
internet trolls and
judgemental people with
terrible grammar online!

8. WHICH SEQUENCES
COULD BE IMPROVED ?
The forcedness of the party was intentional, as
it emphasises how these people are trying to fit
their stereotypes. Evidently this wasn’t entirely
clear.
People also thought the lighting wasn’t
suitable for the setting, part of the reason
for this was to make up for the bad quality
of one of our cameras, which becomes
significantly worse in low light conditions.
Too much focus on
insignificant moments
was another unpopular
thing for the audience. If
we were to redo the
video, we could easily
just shorten the clips
used during the generic
dancing party scenes.

9. CONCLUSION
Overall, they all thought it looked
professional, and linked the narrative well
with the lyrics. The target audience feedback
helped us to decide how we’d improve the
video (better cameras, more suitable lighting
equipment, faster editing) if we were to
repeat the project. Most of all, the critical
points they gave were all mostly
superficial, not detracting from the message
we were trying to broadcast and we feel we
had successfully achieved all our aims from
the project: promoting our band
well, creating a video that was
entertaining, and to convey a message!
 THE AUDIENCES FAVOURITE
BITS!