1. PLAY; is the outcome of manifestations of connections with ourselves,
others and or our surroundings to achieve deeper meanings. Yesim Kunter

2. Toy Industry Segmentation
Play Patterns

3. 02/02/2015
Action Figures, Dolls, Preschool, Educational Toys, Vehicles,
Construction Toys, Arts and Crafts
Toy Categories

4. Play Styles
02/02/2015
Object play
(playing with objects to
define new meanings)
Symbolic play
(playing with an unknown
word to create a whole brand
around it)
Active Play
(Acting out within the
created worlds,
constructing play with
Tinker Toys or similar…)
Social Play
(role play: SUPER
POWER PLAY)
Games
(strategy play,
structured, social
engagement, positive
competition)

5. Play Patterns
Object
Play
Symbolic
Play
Social
Play
Active
Play
Games
Rules,
Structure
-Card Play
-Board
Games
-Strategy
Games
-Level
Games
Competiti
on
-Chasing
Games
-Hide and
Seek
-Sporting
Activities
-Guessing
Games
-
Gambling
Role Play
Pretense
Fantasy
Imaginat
ive
Playing with
patterns;
Reading
Writing
Numbers
Drawing
Shape
Recognition
Pretend Play
Story telling
Fantasy
Creation
Movie
Creation
Fine Motor
Constructing
Building
Skipping
Rocks
Function
Solving
Fixing objects
Spinning
objects
Fine-Gross
Sewing
Coloring
Constructing
String Play
Running
Jumping
Social
Tumble P.
Function, Understanding, Making Sense, Critical thinking,
Exploration, Curiosity, Sorting & classification,
Sequencing, Cause and Effect
Physical Skills and Strategies, Manipulative Skills
Taking Risks, Learning Limits, Spatial, Kinesthetic
Emotional Skills, Concentration, Problem Solving
Perseverance, Communication, Systems Thinking
Developing technical Abilities, Language dev., Express and reflect experiences
Ideas, Emotions, Empathy, Engagement, Pattern Reading, Connecting Information
Humor creation, Abstract thought, Represent Ideas, Problem Solving
Planning
Self-regulation, Social Skills, Deductive Reasoning
Value Gathering, Empathy, Situational Analysis
Self-restraint, Following Social Rules
Rule creation, Reasoning with Strategy, Social
Cause and Effect, Forecasting, Evaluating
Assessment, Judgment, Systems Thinking
Following
Rules
Structure
Mapping
Information
Sequencing
Teaming Up
Observation
Dealing with
uncertainty Decision
Making
Deductive
Adaptabili
ty
Flexible
Express and
Reflect upon
Experiences
Analyzing
Situations
Engagement
Social
Negotiate
Self-
Regulation
Solve Task
Building
Destroying
Constructing
Making
Strategic
Decision
Making
Risk Taking
Communica
tive
Empathy
Endurance
Dealing
with
uncertainty
ACTIVITIES
BEHAVIORS
SKILLS

6. Stories effecting
Play Patterns

7. Frozen

8. The Lego Movie

9. Star Wars

10. Object Play

11. Play-Doh

12. Table Top Robot

13. Il Mio Robot

14. KOSMOS Wind Energies

15. Rainbow-Loom+ YouTube

16. Rainbow-Loom+ YouTube

17. Transformers-Hasbro

18. Foldify

19. Social Play

20. Baby Alive

21. Monster High

22. Ever After High

23. Monster High

24. Furby

25. Tamagotchi

26. Noomie

27. Wiki-Teddy Bear

28. Social Play Workshop

29. Active Play
Fabian Oefner

30. Beyblade

31. Beyblade

32. Nerf with Camera

33. Nerf Rebelle

34. Lego- Mind Storms

35. Easy Bake-Hasbro

36. Ami Gami- Mattel

37. Fototransfer- Jumbo

38. Ann Williams

39. Symbolic Play

40. Toontastic/ Launchpad

41. Crayola Virtual Show

42. Scratch

43. Makey Makey

44. Games-Rule based

45. Toca Mini

46. Minecraft

47. Monopoly

48. Combined Play Patterns
Fabian Oefner

49. Kidizoom Smart Watch by V-tech

50. 3D Printers

51. Mini 3D Printers Bonsai Lab

52. Car Maker-Hot Wheels

53. AR

54. Moluk

55. 02/02/2015
‘We don't stop playing because we grow old; we grow old because we stop
playing.'
George Bernard Shaw
PLAY MORE…
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@miseyk
yesim@yesimkunter.com
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