Operations network - consent under gdpr 24.01.2018
Richard Ellwood
1. MRS Kids & Youth
Children and Youth Research Guidelines
2015
2015
2. What are Market Research Society
Guidelines?
Designed to help researchers interpret and
apply the MRS Code of Conduct.
– Ensures self-regulation rather than imposed UK /
EU law.
Provide researchers with best practice advice.
3. Qualitative research
What is covered in the Children and
Youth Guidelines?
Quantitative research
Social media
Handling sensitive information and disclosure
Recruitment & Permission
Incentives
Pre-tasks
4. You mean you don’t want to read 35
pages of legalese?
The Guidelines are thorough….!! …. and
designed to
ensure all our
activities
comply with all
laws and
regulations….
5. • The MRS want to be
accessible, engaging and
more interactive…..
69% of all Internet content will be
video by 2017….
• Guidelines available as
legal documents, one
page summaries AND
short videos could help
new and experienced
researchers.
6. Who helped out?
Barbie Clarke
(Family Kids & Youth)
Damien Flannagan
(Gusto)
Sarah Gale
(Ipsos)
Richard Ellwood
(Disney)
