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• Wearable camera
• ‘Child proof’ ‘Go-Pro
technology’
• High quality visual and audio
• See the world as a child does
• Data stimulated interviews
• Group/workshop stimulus
2
• The research environment for a child is
strange
• Behaviour is innate
• Many of the subjects we research are
interesting to us not to them
• We don’t always have a context of
understanding
• We already know quite a lot about kids
• We have the technology to do this now
• Seeing is believing…
3
• A specific moment in time
• An occasion where grown-
ups don’t usually go
• Retail experiences
• A research designed task
4
• 11 year old girl
• Second screening
• Watching TV, on
Skype, playing
Minecraft…

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Emma Worrollo 11.00

  • 1. 1 • Wearable camera • ‘Child proof’ ‘Go-Pro technology’ • High quality visual and audio • See the world as a child does • Data stimulated interviews • Group/workshop stimulus
  • 2. 2 • The research environment for a child is strange • Behaviour is innate • Many of the subjects we research are interesting to us not to them • We don’t always have a context of understanding • We already know quite a lot about kids • We have the technology to do this now • Seeing is believing…
  • 3. 3 • A specific moment in time • An occasion where grown- ups don’t usually go • Retail experiences • A research designed task
  • 4. 4 • 11 year old girl • Second screening • Watching TV, on Skype, playing Minecraft…