1. Engaging New Style
Consumers & Creating
Buying Journeys That
Match Their
Expectations
Ana Ramirez, Jaguar Land Rover
Damien Field, MM-Eye

2. The new style
automotive consumer

3. Source: Frost & Sullivan, IBM, Google

4. Would they prefer to
buy and own a car
from Apple?

5. What would they
think of the current
automotive
customer
experience?

6. But there’s something
special about cars,
right?

7. What do current
premium automotive
owners around the
world say about the
journey?

8. Are Tesla showing
us the road to the
future?

9. Some ways in which Jaguar Land Rover are
responding…

10. JLR Experience
Land Rover Experience
‘Capability in
Action’
Jaguar Experience
‘Excite the
Senses’

11. Handover Facility
Luxury handover facility at the Solihull factory, opened January 2013

12. New Retail Environment
The Old The New

13. Digital
By 2020, the customer will
manage 85% of the
relationship with an
enterprise without
interacting with a human
Gartner

14. Ask 100 automotive
marketers to describe
the customer
journey…

15. Briefs clients should
be writing… and
solutions agencies
should be providing