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DIGITAL DARWINISM:
HOW ONLINE COMMUNITIES
CAN SURVIVE AND THRIVE THREE
WAVES OF CHANGE
WAVE 1
2005
INCEPTION
WAVE 2
2009-16
GROWTH
WAVE 3
2019
EVOLUTION
3
economic
technological
social
2005
4
2005
economic
technological
social
5
6
economic
technological
social
2009
7
cost
time
quality
2009
-
2016
8
SAVING TIME
• from 6 weeks to 10 days
• savings at all stages of
the process
• less time and hassle
2009
-
2016
9
SAVING COST
• bulk buying
• lower recruitment,
incentives & travel
costs
• agency does the work
faster
= £100k – 1m pa
2009
-
2016
10
IMPROVING QUALITY
• tactical & strategic
• ‘critical friends’
• agile
• longitudinal learning
• robust quant
2009
-
2016
2019
QUALITY SPEED
PRICE
QUALITY SPEED
PRICE
AGILE IMMERSIVE
2019
2019
2019
THE FUTURE IS
INSIGHT ECOSYSTEMS
2019 ASK
LISTEN2019
2019 OBSERVE
AGILE
IMMERSIVE
ORGANIC
CONVERSATIONAL
OBSERVATIONAL
AT SCALE
DIGITALTHE FUTURE IS
INSIGHT ECOSYSTEMS

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