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IN A MATERIAL WORLD: LUXURY, WEALTH & INSECURITY AMONGST HIGH NET WORTH INDIVIDUALS
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Meeting Koordinasi All Team Sales dan Marketing Departement
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Jim Mott & Dawn Fichot
1.
16/09/2015 In a Material World… Wealth,
identity & anxiety amongst high-net worth individuals
2.
Hello
3.
The Brief
4.
The Brief
5.
Today
6.
Lottery ticket
7.
Dark secret
8.
So what?
9.
Shorts
10.
Disguise
11.
So what?
12.
Box
13.
Code
14.
So what?
15.
Lemon curd
16.
Champagne
17.
So what?
18.
Room
19.
Collect
20.
So what?
21.
Anxiety
22.
Dress
23.
DollsSpectrum
24.
So What?
25.
CONCLUSION 1. Discrepancies 2. Strategies 3.
Stories 4. Collections 5. Metaphors
26.
HSBC CONCLUSION Building better
relationships
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