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Media Literacy Education in 2020 and Beyond

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Keynote address by Renee Hobbs for the New York State Communication Association (NYSCA), Calicoon, NY, October 19, 2019.

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Media Literacy Education in 2020 and Beyond

  1. 1. Media Education Labhttps://mediaeducationlab.com
  2. 2. https://jmle.org
  3. 3. Renee Hobbs Harrington School of Communication and Media University of Rhode Island USA Email: Hobbs@uri.edu Twitter: @Reneehobbs Web: Www.mediaeducationlab.com
  4. 4. What is consent? What does it mean to “be informed”? Clicking “I agree” when you don’t understand what you are agreeing to
  5. 5. PEER-TO-PEER FILE SHARING My Argument Algorithmic personalization shapes and limits our experience of contemporary life and learning New forms of media literacy education are needed to respond to the changing digital environment University-school partnerships can build local capacity for digital & media literacy education by bridging theory & practice
  6. 6. Media literacy is responsive to people’s lived experience with digital media, mass media & popular culture RELEVANCE
  7. 7. Representation Media Effects Interpretation & Meaning Semiotics Political Economy KeyFive Key Concepts of Media Literacy
  8. 8. What are the Implications of Digital Participation as Social Obligation?
  9. 9. Dialectics is a method of philosophical argument that involves some sort of contradictory process between opposing sides. Knowing is something you do, an action that requires heightened self- awareness and reflection. Dialectic reasoning generates contradictions that are replaced but still preserved over time.
  10. 10. “In mathematics, the art of posing a question must be held of higher value than solving it.” - Georg Cantor, creator of Set Theory (1867)
  11. 11. Question: Why do the shoes I was looking at on Zappos follow me from one website to another? Question: Why do some FB friends never show up on my News Feed? Question: Why go Google search results seem so different when I use my Grandma’s computer?
  12. 12. The Economic Value of “DATA EXHAUST”
  13. 13. www.grandparentsofmedialiteracy.com
  14. 14. www.grandparentsofmedialiteracy.com
  15. 15. www.grandparentsofmedialiteracy.com
  16. 16. www.grandparentsofmedialiteracy.com Audiences are a type of commodity that is produced, sold, distributed and consumed. By using media and viewing advertising, workers end up participating in capitalism even when they’re relaxing at home.
  17. 17. The Product is You (1999)
  18. 18. A majority of students ages 14 - 23 prefer learning from YouTube videos over other activities including in-person group activities, learning apps, games, or reading from printed books. SOURCE: Pearson (2018). Beyond millennials: The next generation of learners. Global Research & Insights and Harris Polling.
  19. 19. Turn & Talk Share your interpretation of this video with the person sitting next to you
  20. 20. Instead of mining the natural landscape, surveillance capitalists extract their raw material from human experience.
  21. 21. The ability to reliably predict your behavior is profitable. The ability to reliably control your behavior is a gold mine.
  22. 22. Companies are investing heavily in facial recognition and sentiment analysis in order to identify people’s emotional responses
  23. 23. Why are all the Google Apps for Education offered for free?
  24. 24. Ed Tech Venture Capital in 2018 K-12 Focus: $511 million Higher Ed Focus: $590 million Total: $1.45 billion
  25. 25. Propaganda about machine learning in education
  26. 26. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCE NEEDS KEY FEATURES OF CONTEMPORARY PROPAGANDA
  27. 27. Hoaxes Parody/Satire ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION RESPOND TO AUDIENCE NEEDS KEY FEATURES OF CONTEMPORARY PROPAGANDA
  28. 28. JOURNALISM AND PUBLIC RELATIONS ADVERTISING GOVERNMENT AND POLITICS ENTERTAINMENT EDUCATION ACTIVISM
  29. 29. Teachers need to learn more about contemporary propaganda and algorithmic personalization in education
  30. 30. www.mindovermedia.tv
  31. 31. Learning about Global Propaganda Can Activate Intellectual Curiosity
  32. 32. October 21 – 25, 2019 Digital Citizenship & Media Literacy Bill #S2240
  33. 33. Virginia Tech Libraries
  34. 34. A week-long professional learning experience for educators, college and university faculty, librarians, organizational leaders and media professionals
  35. 35. PEER-TO-PEER FILE SHARING My Argument Algorithmic personalization shapes and limits our experience of contemporary life and learning New forms of media literacy education are needed to respond to the changing media environment University-school partnerships can build local & national capacity for media literacy education by bridging theory & practice
  36. 36. THE POWER OF PARTNE RSHIP Northeast Regional Media Literacy Conference November 8 – 9, 2019 Providence, Rhode Island
  37. 37. MEDIA LITERACY IS…. • a critique of media’s institutional and social power • a type of education designed to protect people from potential harms of media exposure • a dimension of democratic citizenship • a social movement empowering people to “talk back” to media • a type of education that advances the capacity for lifelong learning • an expanded form of literacy
  38. 38. Professor Renee Hobbs Harrington School of Communication and Media University of Rhode Island USA Email: hobbs@uri.edu Twitter: @reneehobbs Web: www.mediaeducationlab.com

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