Written by Ekene Patience Coached by Mr Peter Van Der Heuvel Inholand Rotterdam.

1. Ekene Patience Nesiagho
504701
CRG-SOCIAL MEDIA
CRG VISION ASSESS-
MENT
DESIGN
RULE AND
SCENERIO
DEVELOPMENT IMPLEMENTATION MAINTENANCE
BUSINESS Snuggle Using
Social media to
make business
more effective,
cost efficient,
create awareness
more productive
and fun
Check status of
the brand by
using
customer's
reviews online,
loyalty,
comments and
feedback.
Unhappy
customers or
competitors
might post
negative
comments and
reviews online.
Social media
networking is time
intensive and
expensive to
advertise
e.g. Google
Ad word
Invest in social
media tools used my
marketing
professionals such
as Mention,
Advocate, swap,
eGrabbers, and
compfight.
Increase the usage of Digital marketing
tools such as SEO, PPC etc
Hire social media
experts for Snuggle's
online social media
websites
Regularly check
Snuggle's online
reputation on social
media.
Use tools to track online reputati
Google alerts, twitter reader, soc
mention, trackur etc
PROCESS Choose the best
Social media tools
that will bring
maximum traffic to
the website of
Snuggle.
Assess staff
Social media
Skills, review
staff social
media use and
get Staff using
Social media
Effectively.
Staffs might
Post
offers/coupons
on social
media that
might affect
the company
financially.
Social media
Can be time
consuming
Find out the most
Effective and
Relevant social
Media tools to
Increase
Customer and
Sales
Develop company's
Social media
presence.
Keep all Snuggle's
Social media
Campaign new, fresh
and fun.
Listen to what the
Customers are saying
And implement it to
Business development.
Check customer's
comments,
reviews, feedbacks
regularly
And encourage
customer's
review .
Make it easy for
customers to
Share snuggle's
content
APPLICATION Appropriate use of
Snuggle's Social
media applications
in an ethical
manner that
Will keep
Company's and
customer's
information's safe
Employ trained
Staffs with social
Media stills to carry
Out company's
Campaigns
Centralize social
Media website
Usage and
Make use
Of sites such as
face book,
twitter and
LinkedIn
, instead of
using dozens of
websites
Snuggle
Might
Loose
Customer's
trust if their
system get
hacked via
social medias.
Hacked
Websites
might
endanger
Snuggle website
And privacy
Consult or hire social media
Specialist to review
Snuggle's online
Activities
Develop staffs writing and
And communication
Skills by giving them
Appropriate training
Snuggle could
Consider installing
Firewalls in their
Computers and
Change password
Every month
Snuggle could consider
Using well skilled
Employees for its social
Media activities and find
An internal evangelist
Social media sites for
Snuggle would be
Maintained by
Experienced staffs and
Consultants.
DATA Ensure optimum
Safety of
company's staff
and customer's data
Measure
success by
evaluating
customer's
loyalty
,participation
Feedback,
Conversion rates
comments on
utube, twitter,
facebook on
Snuggle as a
brand
Trademark and
Copy right issues
might arise.
It is important for
Snuggle to protect
Copy rights and
Trademark
Trust, Privacy and
Security issues.
Develop a wealth of
data about customer
and define audience
by using social media
Enable
Real time tracking
Of data by using
Social media
Conduct regular
web search of
Snuggle online and
Avoid sharing
customer's information
TECHNICAL
INFRASTRUC-
TURE
Make use of the
best social media
infrastructure to
engage public
Check regularly
customer's
engagement and
conversion rate
There are some
Y generations
Who do not know
How to use social
Media to access
Information and
Ensure easy usage of
Company's IT infras-
tructures for staffs
And consultants
Professional
management of
personnel in charged for
IT implementation.
Regularly assess and
maintain technical
infrastructure of the
company.

2. Ekene Patience Nesiagho
504701
Product offers
ORGANISAT-
IONAL
STRUCTURE
AND
HRM
Increase trust
and loyalty from
customers by
allowing them to
share their
voices through
feedback forums
Organise
meetings with
staffs on regular
basics to share
feedbacks.
Social media
usage at
Workplace can
be stressful
And time
consuming for
staffs
Staffs will receive
Adequate training on
How to use social
Media.
Snuggle shall take
responsibility of what is
published online and
shall establish a good
name for the company.
Conduct frequent
Check on employees
To know if they are
Passionate about
Their jobs and offer
Incentives to staffs to
Motivate them.