.

2. Ad Groups
Ads and Keywords

3. free college
american university
machine learning online
engineering online
online engineering course
science
study science online
online campus
Machine learning
classification
regression
Gradient descent algorithm
clustering
association
decision trees
support vector machines
neural networks
deep learning
reinforcement learning
bayesian
Cross validation
Robotics
Computational neural networks
Natural language processing
database
computer vision
Supervised learning
unsupervised learning
Reinforcement learning
Overfitting
Ad Group #1:
Ads & Keyword Lists

4. Ad Group #2:
Ads & Keyword List
python machine learning
python
ai
google machine learning
machine learning
what is machine learning
deep learning
deep machine learning
machine learning model
machine learning algorithms
machine learning course
machine learning pdf
data science
machine learning jobs
machine learning engineer
artificial intelligence machine learning
tensorflow
artificial intelligence
machine learning regression
machine learning
learn machine learning
machine learning tutorial
machine learning algorithm
machine learning software

5. Campaign Evaluation
Results, Analysis and
Recommendations

6. Key Campaign Results
(Campaign & Ad Groups)
Present the results of your campaign and ad groups by
completing the table below.
Ad
Group
Max.
CPC
Bid
Impr. Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
Cost
Group
1
$3.00 273 7
2.56
%
$1.38 0 0 0
$9.6
9
Group
2
$3.00 231 4
1.76
%
$1.85 0 0 0
$7.4
0
Total 504 11
2.18
%
$1.55 0 0 0
$17.
09

7. Key Campaign Results
(Ads)
Present the results of your ads by completing the table
below.
Ad Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
Ad Group
1, Ad 1
5 5.49% $0.98 0 0 0
Ad Group
1, Ad 2
3 3.33% $1.74 0 0 0
Ad Group
2, Ad 1
2 1.18% $2.38 0 0 0
Ad Group
2, Ad 2
1 1.49% $2.18 0 0 0

8. Key Campaign Results
(Keywords)
Present the three keywords you consider most
successful based on your marketing objective.
Keyword Clicks CTR
Avg.
Cost
per
Click
Conv. CR
Cost
per
Conv.
Science 11 3.90% $0.64 0 0 0
Machine
learning
3 6.67% $2.36 0 0 0
python 2 4.17% $2.29 0 0 0

9. Campaign Evaluation
Evaluate how successful your campaign was, given
what your Marketing Objective has been.
○ My campaign ended up resulting in a positive ROI and my
conversion rates were not calculated here because I was
aiming for website visits which falls under attraction and
building customer desire. I spent approximately $50 a day
with a default bid of $3.00. Science was the highest ranking
keyword and I assume it is because many search queries
regarding machine learning fall into related searches such
as data science, machine science, and also curiosity..

10. Recommendations for
future campaigns
Imagine you had additional budget, how would
you use it, given your campaign evaluation?
● If I had additional budget, I think I would have performed more
keyword research and expanded my ad’s beyond America
instead of India. I would make the ad’s across the United States
as I am more familiar with what tech trends are currently
discussed and how to appeal to trends I am aware of.

11. Appendix
Screenshots for
Reference

12. Example:
Ad Groups

13. Example:
Ads

14. Example:
Keywords