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DESIGN 

IN THE 

AGE OF AI
THIS WILL BE A GREAT TALK
ONE MIGHT THINK OF
Sony releases new stupid piece of shit
that doesn’t fucking work
–The Onion
…OR PERHAPS
In the next 10 years, we will shift to a
world that is AI-first.
–Sundar Pichai
We are on the edge of change
comparable to the rise of human life on
Earth.
–Vernor Vinge
AI = NEW ELECTRICITY
80%
of app usage is with
top 3 apps
GAFA
has 10x more cash as
WINTEL ever had
UTILITY
of AI overcomes 

its imprecision
$47 BILLION IN 2020
IDC research
THE NATURE OF THE 🐉
Any device that perceives its
environment and takes actions that
maximize its chance of success at
some goal.
–Wikipedia
Machine exhibited intelligence by
whatever definition of intelligence we
have at the moment.
–Yours truly
NARROW GENERAL SUPER
Siri JARVIS Wintermute
AI
ML
DL
1950s 2010s
Theory
Observation
Observation
Theory
CONVENTIONAL MACHINE LEARNING
AI
ML
DL
1950s 2010s
1950s 2010s
AI WINTERS
2045
–Ray Kurzweil
AI VS HUMANS
How good AI is at something
Howgoodhumansare
Creativity
Wide array of things
Precision
Narrow field
HUMAN AI
Motivating work Repetitive tasks
Great talks (this human)
HUMAN-COMPUTER
INTERACTIONS
99
Never ask the user for any information
that you can autodetect, copy, or
deduce.
–Eric Raymond
COMFORT 

S

CONVENIENCE
NEW INPUTS
CONVERSATIONAL UI
1966
2017 – 34k bots on O
Features
Value
DISCOVERY, ONBOARDING 🙈
VOICE – 10M+ UNITS
REMEMBER: 3 APP TO
COMPLEXITY TAKES 

A DIFFERENT MEANING
PHYSICAL INPUTS
DIRECT BRAIN INPUT
ZERO INPUT
A CHANGE IN DESIGN
I writhed with joy, which I experienced for
the first time, and kept writing with
excitement. The day a computer wrote a
n...
REVERSE INFINITE 🐵 THEOREM
Yes, we are all individuals!
1. DESIGN THE INTELLIGENCE
JOB TO BE DONE
PRODUCT IDEA
UI
INTELLIGENCE
2. MAKE CHOICES (EASIER)
In the future, the design around us will
sweat the small stuff.
–Aaron Shapiro
3. DESIGN CONVERSATIONS
Thank you.
There you go. Your order has
been sent. Thanks a lot.
7 days without Spendee
What happened? Did you lose your job?
14:08
90% OF COMMUNICATION
IS NON-VERBAL
Human resemblance
Familiarity
4. EMBRACE EDGE CASES
EDGE CASE = MAIN CASE
TayTweets
@TayandYou
@TheBigBrebowski ricky gervais learned
totalitarianism from adolf hitler, the inventor
of atheism
dirt noir avec banal
@jackyalcine
Google Photos, y’ll fucked up. My friend’s not a gorilla.
TO ERR IS 👱
ALGORITHM AVERSION
5. DO THE RIGHT THING
HOW SHOULD A CAR DECIDE?
WHAT SHOULD AI LEARN?
IS TECH OR MEDIA?
CAN AMAZON ECHO
TESTIFY IN COURT?
ARE WE ALL DEVELOPERS?
THANK YOU!
@goczazoltan / gocza.com
uxmyths.com
contrastrebellion.com
uxswitzerland.com
uninvitedredesigns.com
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
Design in the age of artificial intelligence / Basel, 2017
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We are entering the age of machine intelligence. Facebook knows we started a new relationship sooner than our friends. Google composes automatic replies for the emails we receive. We request rides or order pizzas by simply chatting with a bot or talking to a home assistant like Amazon Echo. What’s more, we even trust billions of our savings to automated robo-advisors like Wealthfront or the Swiss Truewealth.

Packing artificial intelligence into our products makes a great difference to the user experience and brings new forms of human-computer interaction to life. And with those come new challenges.

Let’s see how design will transform in the age of AI. What are the trends in designing for AI? What are the challenges and pitfalls? How will the focus of product design shift in the future? And will robots replace designers?

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Design in the age of artificial intelligence / Basel, 2017

  1. 1. DESIGN 
 IN THE 
 AGE OF AI
  2. 2. THIS WILL BE A GREAT TALK
  3. 3. ONE MIGHT THINK OF
  4. 4. Sony releases new stupid piece of shit that doesn’t fucking work –The Onion
  5. 5. …OR PERHAPS
  6. 6. In the next 10 years, we will shift to a world that is AI-first. –Sundar Pichai
  7. 7. We are on the edge of change comparable to the rise of human life on Earth. –Vernor Vinge
  8. 8. AI = NEW ELECTRICITY
  9. 9. 80% of app usage is with top 3 apps GAFA has 10x more cash as WINTEL ever had UTILITY of AI overcomes 
 its imprecision
  10. 10. $47 BILLION IN 2020 IDC research
  11. 11. THE NATURE OF THE 🐉
  12. 12. Any device that perceives its environment and takes actions that maximize its chance of success at some goal. –Wikipedia
  13. 13. Machine exhibited intelligence by whatever definition of intelligence we have at the moment. –Yours truly
  14. 14. NARROW GENERAL SUPER Siri JARVIS Wintermute
  15. 15. AI ML DL 1950s 2010s
  16. 16. Theory Observation Observation Theory CONVENTIONAL MACHINE LEARNING
  17. 17. AI ML DL 1950s 2010s
  18. 18. 1950s 2010s AI WINTERS
  19. 19. 2045 –Ray Kurzweil
  20. 20. AI VS HUMANS
  21. 21. How good AI is at something Howgoodhumansare
  22. 22. Creativity Wide array of things Precision Narrow field HUMAN AI Motivating work Repetitive tasks Great talks (this human)
  23. 23. HUMAN-COMPUTER INTERACTIONS
  24. 24. 99
  25. 25. Never ask the user for any information that you can autodetect, copy, or deduce. –Eric Raymond
  26. 26. COMFORT 
 S
 CONVENIENCE
  27. 27. NEW INPUTS
  28. 28. CONVERSATIONAL UI
  29. 29. 1966
  30. 30. 2017 – 34k bots on O
  31. 31. Features Value
  32. 32. DISCOVERY, ONBOARDING 🙈
  33. 33. VOICE – 10M+ UNITS
  34. 34. REMEMBER: 3 APP TO
  35. 35. COMPLEXITY TAKES 
 A DIFFERENT MEANING
  36. 36. PHYSICAL INPUTS
  37. 37. DIRECT BRAIN INPUT
  38. 38. ZERO INPUT
  39. 39. A CHANGE IN DESIGN
  40. 40. I writhed with joy, which I experienced for the first time, and kept writing with excitement. The day a computer wrote a novel. The computer, placing priority on the pursuit of its own joy, stopped working for humans. –Konpyuta ga shosetsu wo kaku hi
  41. 41. REVERSE INFINITE 🐵 THEOREM
  42. 42. Yes, we are all individuals!
  43. 43. 1. DESIGN THE INTELLIGENCE
  44. 44. JOB TO BE DONE PRODUCT IDEA UI INTELLIGENCE
  45. 45. 2. MAKE CHOICES (EASIER)
  46. 46. In the future, the design around us will sweat the small stuff. –Aaron Shapiro
  47. 47. 3. DESIGN CONVERSATIONS
  48. 48. Thank you. There you go. Your order has been sent. Thanks a lot.
  49. 49. 7 days without Spendee What happened? Did you lose your job? 14:08
  50. 50. 90% OF COMMUNICATION IS NON-VERBAL
  51. 51. Human resemblance Familiarity
  52. 52. 4. EMBRACE EDGE CASES
  53. 53. EDGE CASE = MAIN CASE
  54. 54. TayTweets @TayandYou @TheBigBrebowski ricky gervais learned totalitarianism from adolf hitler, the inventor of atheism
  55. 55. dirt noir avec banal @jackyalcine Google Photos, y’ll fucked up. My friend’s not a gorilla.
  56. 56. TO ERR IS 👱
  57. 57. ALGORITHM AVERSION
  58. 58. 5. DO THE RIGHT THING
  59. 59. HOW SHOULD A CAR DECIDE?
  60. 60. WHAT SHOULD AI LEARN?
  61. 61. IS TECH OR MEDIA?
  62. 62. CAN AMAZON ECHO TESTIFY IN COURT?
  63. 63. ARE WE ALL DEVELOPERS?
  64. 64. THANK YOU! @goczazoltan / gocza.com uxmyths.com contrastrebellion.com uxswitzerland.com uninvitedredesigns.com
  • yyatss

    Sep. 1, 2017
  • AngelBartolli

    Jul. 17, 2017
  • CrowdInvest

    May. 19, 2017

We are entering the age of machine intelligence. Facebook knows we started a new relationship sooner than our friends. Google composes automatic replies for the emails we receive. We request rides or order pizzas by simply chatting with a bot or talking to a home assistant like Amazon Echo. What’s more, we even trust billions of our savings to automated robo-advisors like Wealthfront or the Swiss Truewealth. Packing artificial intelligence into our products makes a great difference to the user experience and brings new forms of human-computer interaction to life. And with those come new challenges. Let’s see how design will transform in the age of AI. What are the trends in designing for AI? What are the challenges and pitfalls? How will the focus of product design shift in the future? And will robots replace designers?

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