What is easier to decide, building a nuclear reactor or building a bicycle shed? Why do photographers put moles on models’ faces? Should you trust a designer acting on a hunch? Should you trust any individual at all or should you go for the wisdom of crowds? Or decide based on guidelines? I'll talk about such things, or something very similar. I haven't really decided yet. This is the deck from my Pantalk in Zürich on 19.03.2015: http://www.meetup.com/Pantalks-tech-non-tech-talks-Panter-AG-Zurich/events/220726097/

1. What a perfect evening!

2. It was.

6. The age of features is over.
Aral Balkan

9. Design is making decisions

11. Design is making decisions

13. The problem with decisions:
we’re not that good at them

15. Narrow framing

16. False dilemmas

18. Confirmation bias

20. Good design is invisible

23. Bandwagon effect

25. Publication bias

26. Should email address be allowed to be non-unique?

27. Overconfidence

29. Wisdom of crowds

31. The idiocy of crowds.

32. Bikeshedding

33. £350£10 000 000 £21

34. I’ll give the model a big mole on her face, and the
committee focuses on that and are usually
satisfied with the momentous change of removing
it and leave everything else as is.
Speider Schneider’s friend

36. Boiling frog

38. …

39. How to dodge them?

41. Focus on the big big details

42. What? How?

44. Create your own design principles

45. Delight me in surprising ways
Keep it brief
Decide for me but let me have the final say
Only show what I need when I need it
I should always know where I am

47. The two tap rule
The 5-point rule
The 98% rule

49. The two tap rule
The 5-point rule
The 98% rule

50. It’s easier to add a feature later than to remove one
Rather be dumb than wrong
Clear beats clever

51. Explore dozens of options

52. DecideExplore

54. Here

55. Here
Yay!

56. Here
Yay!
Requires more than optimisation

57. Be confident
and expect to be proven wrong

58. DataIntuition

59. Strong beliefs, weakly held.
Andy Grove

60. The ultimate technique

61. Are we making it better?

62. Dwight

63. @goczazoltan
uxmyths.com
contrastrebellion.com
uninvitedredesigns.com