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In pursuit of simplicity – UX Romandie 2015

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In pursuit of simplicity – UX Romandie 2015

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Simplicity is the rallying cry that unites designers. We now live in the era of flat design, minimal interfaces, hamburger menus, and doppelganger websites. When we thought the three-click rule was dead, comes the two-tap rule.

But should simplicity be the ultimate goal? Design decisions aiming for reduction often introduce more friction and cognitive load, leading to a more complex user experience. Simple-looking products often carry hidden complexity. Simplicity can easily be a “neat, plausible, and wrong” solution to a problem.

Let's dive into the idea of simplicity and dissect it. Let’s have a look at what simplicity really means, whether it's really what people want, and how on Earth do we end up having complicated products.

Simplicity is the rallying cry that unites designers. We now live in the era of flat design, minimal interfaces, hamburger menus, and doppelganger websites. When we thought the three-click rule was dead, comes the two-tap rule.

But should simplicity be the ultimate goal? Design decisions aiming for reduction often introduce more friction and cognitive load, leading to a more complex user experience. Simple-looking products often carry hidden complexity. Simplicity can easily be a “neat, plausible, and wrong” solution to a problem.

Let's dive into the idea of simplicity and dissect it. Let’s have a look at what simplicity really means, whether it's really what people want, and how on Earth do we end up having complicated products.

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In pursuit of simplicity – UX Romandie 2015

  1. 1. HEY!In pursuit of simplicity UX ROMANDIE, LAUSANNE
  2. 2. Dogma
  3. 3. What Apple can get away with… MYTH #1
  4. 4. Disclaimer
  5. 5. Feature creep | Affordance
  6. 6. Simple = Minimal MYTH #2
  7. 7. The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
  8. 8. The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
  9. 9. UI = Experience
  10. 10. Simplicity always sells MYTH #3
  11. 11. 80 / 20
  12. 12. Which 20%?
  13. 13. Valuation vs. Revenue
  14. 14. Also, Please allow the ability to create a COPY of a sheets file […] I seriously need this function!!! A Google Sheets reviewer
  15. 15. MVP = Proof of concept MYTH #4
  16. 16. A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
  17. 17. A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
  18. 18. Simple Complex
  19. 19. = ”It sucks.”
  20. 20. Mobile apps are for the rushed MYTH #5
  21. 21. Tool time vs. Goal time
  22. 22. Source: Daniel Cook
  23. 23. 9 different filters
  24. 24. 32 items in the menu
  25. 25. 54%
  26. 26. Yo Store Hashtags URL links …
  27. 27. Complex = complicated MYTH #6
  28. 28. Target groups Stakeholders Edge cases Constraints
  29. 29. Too simple
  30. 30. Too simple
  31. 31. Just enoughToo simple
  32. 32. In pursuit of simplicity OUTRO
  33. 33. Clarity, instead of simplicity
  34. 34. Avoid simplistic
  35. 35. Seek simplicity and distrust it. Alfred North Whitehead
  36. 36. Merci beacoup, vous êtes vraiment incroyables! @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com

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