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In pursuit of simplicity – UX Romandie 2015
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Design
Simplicity is the rallying cry that unites designers. We now live in the era of flat design, minimal interfaces, hamburger menus, and doppelganger websites. When we thought the three-click rule was dead, comes the two-tap rule. But should simplicity be the ultimate goal? Design decisions aiming for reduction often introduce more friction and cognitive load, leading to a more complex user experience. Simple-looking products often carry hidden complexity. Simplicity can easily be a “neat, plausible, and wrong” solution to a problem. Let's dive into the idea of simplicity and dissect it. Let’s have a look at what simplicity really means, whether it's really what people want, and how on Earth do we end up having complicated products.
Zoltan GoczaFollow
Head of UX at CentralwayAdvertisement
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In pursuit of simplicity – UX Romandie 2015
- HEY!In pursuit of simplicity UX ROMANDIE, LAUSANNE
- Dogma
- What Apple can get away with… MYTH #1
- Disclaimer
- Feature creep | Affordance
- Simple = Minimal MYTH #2
- The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
- The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
- UI = Experience
- Simplicity always sells MYTH #3
- 80 / 20
- Which 20%?
- Valuation vs. Revenue
- Also, Please allow the ability to create a COPY of a sheets file […] I seriously need this function!!! A Google Sheets reviewer
- MVP = Proof of concept MYTH #4
- A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
- A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
- Simple Complex
- = ”It sucks.”
- Mobile apps are for the rushed MYTH #5
- Tool time vs. Goal time
- Source: Daniel Cook
- 9 different filters
- 32 items in the menu
- 54%
- Yo Store Hashtags URL links …
- Complex = complicated MYTH #6
- Target groups Stakeholders Edge cases Constraints
- Too simple
- Too simple
- Just enoughToo simple
- In pursuit of simplicity OUTRO
- Clarity, instead of simplicity
- Avoid simplistic
- Seek simplicity and distrust it. Alfred North Whitehead
- Merci beacoup, vous êtes vraiment incroyables! @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com
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