Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
HEY!In pursuit of simplicity
UX ROMANDIE, LAUSANNE
Dogma
What Apple can get
away with…
MYTH #1
Disclaimer
Feature creep | Affordance
Simple = Minimal
MYTH #2
The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda
The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda
UI = Experience
Simplicity always sells
MYTH #3
80 / 20
Which 20%?
Valuation vs. Revenue
Also, Please allow the ability to
create a COPY of a sheets file […]
I seriously need this function!!!
A Google Sheets rev...
MVP = Proof of concept
MYTH #4
A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975
A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975
Simple
Complex
= ”It sucks.”
Mobile apps are for the
rushed
MYTH #5
Tool time vs. Goal time
Source: Daniel Cook
9
different filters
32
items in the menu
54%
Yo Store
Hashtags
URL links
…
Complex = complicated
MYTH #6
Target groups
Stakeholders
Edge cases
Constraints
Too simple
Too simple
Just enoughToo simple
In pursuit of simplicity
OUTRO
Clarity, instead of simplicity
Avoid simplistic
Seek simplicity and distrust it.
Alfred North Whitehead
Merci beacoup,
vous êtes vraiment incroyables!
@goczazoltan
uxmyths.com
contrastrebellion.com
uninvitedredesigns.com
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
In pursuit of simplicity – UX Romandie 2015
Upcoming SlideShare
Loading in …5
×

In pursuit of simplicity – UX Romandie 2015

823 views

Published on

Simplicity is the rallying cry that unites designers. We now live in the era of flat design, minimal interfaces, hamburger menus, and doppelganger websites. When we thought the three-click rule was dead, comes the two-tap rule.

But should simplicity be the ultimate goal? Design decisions aiming for reduction often introduce more friction and cognitive load, leading to a more complex user experience. Simple-looking products often carry hidden complexity. Simplicity can easily be a “neat, plausible, and wrong” solution to a problem.

Let's dive into the idea of simplicity and dissect it. Let’s have a look at what simplicity really means, whether it's really what people want, and how on Earth do we end up having complicated products.

Published in: Design
  • Be the first to comment

  • Be the first to like this

In pursuit of simplicity – UX Romandie 2015

  1. 1. HEY!In pursuit of simplicity UX ROMANDIE, LAUSANNE
  2. 2. Dogma
  3. 3. What Apple can get away with… MYTH #1
  4. 4. Disclaimer
  5. 5. Feature creep | Affordance
  6. 6. Simple = Minimal MYTH #2
  7. 7. The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
  8. 8. The simplest way to achieve simplicity is through thoughtful reduction. First law of simplicity – Maeda
  9. 9. UI = Experience
  10. 10. Simplicity always sells MYTH #3
  11. 11. 80 / 20
  12. 12. Which 20%?
  13. 13. Valuation vs. Revenue
  14. 14. Also, Please allow the ability to create a COPY of a sheets file […] I seriously need this function!!! A Google Sheets reviewer
  15. 15. MVP = Proof of concept MYTH #4
  16. 16. A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
  17. 17. A complex system that works is invariably found to have evolved from a simple system that worked. Gall’s law, 1975
  18. 18. Simple Complex
  19. 19. = ”It sucks.”
  20. 20. Mobile apps are for the rushed MYTH #5
  21. 21. Tool time vs. Goal time
  22. 22. Source: Daniel Cook
  23. 23. 9 different filters
  24. 24. 32 items in the menu
  25. 25. 54%
  26. 26. Yo Store Hashtags URL links …
  27. 27. Complex = complicated MYTH #6
  28. 28. Target groups Stakeholders Edge cases Constraints
  29. 29. Too simple
  30. 30. Too simple
  31. 31. Just enoughToo simple
  32. 32. In pursuit of simplicity OUTRO
  33. 33. Clarity, instead of simplicity
  34. 34. Avoid simplistic
  35. 35. Seek simplicity and distrust it. Alfred North Whitehead
  36. 36. Merci beacoup, vous êtes vraiment incroyables! @goczazoltan uxmyths.com contrastrebellion.com uninvitedredesigns.com

×