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Simplicity is the rallying cry that unites designers. We now live in the era of flat design, minimal interfaces, hamburger menus, and doppelganger websites. When we thought the three-click rule was dead, comes the two-tap rule.
But should simplicity be the ultimate goal? Design decisions aiming for reduction often introduce more friction and cognitive load, leading to a more complex user experience. Simple-looking products often carry hidden complexity. Simplicity can easily be a “neat, plausible, and wrong” solution to a problem.
Let's dive into the idea of simplicity and dissect it. Let’s have a look at what simplicity really means, whether it's really what people want, and how on Earth do we end up having complicated products.