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HEY!In pursuit of simplicity
UX ROMANDIE, LAUSANNE
Dogma
What Apple can get
away with…
MYTH #1
Disclaimer
Feature creep | Affordance
Simple = Minimal
MYTH #2
The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda
The simplest way to achieve
simplicity is through
thoughtful reduction.
First law of simplicity – Maeda
UI = Experience
Simplicity always sells
MYTH #3
80 / 20
Which 20%?
Valuation vs. Revenue
Also, Please allow the ability to
create a COPY of a sheets file […]
I seriously need this function!!!
A Google Sheets reviewer
MVP = Proof of concept
MYTH #4
A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975
A complex system that works
is invariably found to have
evolved from a simple system
that worked.
Gall’s law, 1975
Simple
Complex
= ”It sucks.”
Mobile apps are for the
rushed
MYTH #5
Tool time vs. Goal time
Source: Daniel Cook
9
different filters
32
items in the menu
54%
Yo Store
Hashtags
URL links
…
Complex = complicated
MYTH #6
Target groups
Stakeholders
Edge cases
Constraints
Too simple
Too simple
Just enoughToo simple
In pursuit of simplicity
OUTRO
Clarity, instead of simplicity
Avoid simplistic
Seek simplicity and distrust it.
Alfred North Whitehead
Merci beacoup,
vous êtes vraiment incroyables!
@goczazoltan
uxmyths.com
contrastrebellion.com
uninvitedredesigns.com

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