Conversions Sales, offer downloads, etc. Engagement Participating and/or listening to conversations Traffic Driving traffic to your site, i.e. landing page, hub page AND your office BrandingBuilding awareness around your brand/product
Strategy #1Engaging CEOs in social media1. Twitter can enable CEOs to connect with their market “on the ground”.2. CEOs don’t have time to blog, but they do have time for a text…Twitter combines both worlds.3. CEOs can easily use Twitter anywhere in the world as a quick marketing and PR tool.
Strategy #2:Keep in touch with bloggers/media1. Staying to connected to those that are connected and have a voice is crucial.2. Twitter is one of the best ways to connect with influential people in the media, rather than trying to call or email them.
Strategy #3:Monitor your company/brand on Twitter. Check out: MARKETING GRADER on Twitter www.marketing.grader.com
Strategy #4:Announce specials, deals or sales1. Retailer? Use Twitter to announce deals instantly to a large audience.2. Position your Twitter presence as an on-demand “Value Resource”.** Follow Dell Computers on Twitter. They have done this type of marketing with a lot of success.**
Strategy #5:Live updates on events or conferences1. If you participate in large trade shows or run your own corporate events, you can use Twitter to announce: • Last Minute Changes • Cool Events that are happening • Audience Participation • Great Last Minute Marketing Tool
Strategy #6:Promote blogarticles, webinars, interesting news andmore.1. Easy to post a link to anything.2. Post links that are relevant to your industry and bring value to your brand offerings.3. Link to articles on other sites that are relevant to your business. (Even better if you are the author of those articles)
BONUS STRATEGY:Audit Your Content (frequently)THINK OF YOUR CONTENT AS A LIVING THING THAT NEEDS LONG-TERM CARE RATHERTHAN SOMETHING IN A MUSEUM THAT COLLECTS DUST.
BONUS STRATEGY:Audit Your Content (frequently)1. Check Your Links!2. Still Pointing to Relevant Pages?3. Is My Content Redundant, Outdated, or Trivial?4. If This Tweet was read TODAY, would it come off as you intended?
Dan Fowler New Media Marketing Specialist firstname.lastname@example.org 866-595-1889 FOLLOW ME ON: www.twitter.com/redriverpro www.facebook.com/redriverpro www.linkedin.com/in/danfowlerSocialMediaSuperiority.com