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11 step blogging guide


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11 step blogging guide

  1. 1. Malcolm York
  2. 2. 11 Step Blogging Guide
  3. 3. Step 1: Complete theBlogging WorksheetRelevant topicsSuitable for your audienceInteresting topicsBrainstormGuideTop 10 etc
  4. 4. Step 2: Write a Blog Article200 – 400 wordsSelect keywordsBe concerned about contentDon’t get distracted (adding links or pictures)Focus on what your audience wants
  5. 5. Step 3: Add an ImageNow think about imagesWhere to find themBe relevantMatch file name with Alt tagUse images from Creative Commons
  6. 6. Step 4: Create Keyword- Rich Anchor Text Links Now add links 1 or 2 is generally enough Link to external sites Example link there are five reasons for choosing a local marketing company in Lincoln
  7. 7. Step 5: Add a Call to ActionEvery post should have a call to actionEnd of articleIdeally related to articlePromote your current relevant offers
  8. 8. Step 6: Create KeyTakeaways for Each ArticleShould include 1 -5 key takeawaysShould stimulate commentsClose with a question if possibleTurn it into a lead generation machine
  9. 9. Step 7: Create WhitespaceWhite space is your friendAvoid long paragraphsMost readers skimRelevant sub heads
  10. 10. Step 8: Bold Important and Compelling TextHelps readers skimGives them an overview of the postSearch engines place more emphasisBolding will help your SEO
  11. 11. Step 9: Write a Strong Meta DescriptionThink of a META description as a 150 wordCALL TO ACTIONSpeak to your SEO expert
  12. 12. Step 10: Tag the Article Make it easy to find by tagging No more than three tags per article Think of what you would use to summarise the post
  13. 13. Step 11: The Two Golden Rules of FrequencyPost at least once per weekNever on the same day
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