CV of Mohamed Reda

1. Mohammad Reda
+966504122568 B Sc. Pharmacy, 1998
reda25675@yahoo.com Alexandria University
Jeddah, Saudi Arabia Egypt
Sales & Marketing Management Key Account Management Business Development
 An accomplished Pharmaceutical Professional with over 13 years of solid experience in Egyptian and
Saudi markets, and Since March 2004 I specialized in managing key accounts, as an Institution
specialist then as a Western Area Sales Manager -Institutions at Hikma PLC.
 During my career I developed strong business acumen, and functional knowledge of Sales &
Marketing Management, Training & Development, Clinical Research and Regulatory Affairs.
“Mr. Reda has shown excellent sales achievements with very good records in hard customer
handling, group selling, negotiation and team work”
Kamal Saeed MBA
Marketing Manager, Hikma
“Mohamed is an analytical thinker and detail oriented; He can be a very valuable asset in
many positions where all sides of an issue must be thoroughly explored before making a
decision.”
Manar Alazhari MBA
Free Lance Trainer, Logic Training & Development
Strengths:
In-depth knowledge of Saudi Arabia health system, dynamics, and enlisting process in different
healthcare sectors. Deep knowledge of healthcare stakeholders and influencers and understanding
of their needs and decision making process.
Good knowledge of the Principles of EBM, and Pharmacoeconomics.
Accumulated knowledge of a wide range of therapeutic areas with a special focus on
Cardiovascular & Metabolism, Dermatology and Infectious Diseases.
Identifying and capturing New Market Opportunities.
Monitoring sales performance and preparing monthly Sales analysis reports. Conducting budget
phasing and monitoring time & territory management.
Experienced in Preparing and presenting training manuals, group presentations and introductory
Dossiers of the assigned branded items.
Recruiting, Training and Developing Subordinates, and Leading Sales Teams.
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2. Continued
Mohamed Reda +966504122568 reda25675@yahoo.com
Professional Experience & Accomplishments:
Hikma Jeddah, KSA. Jan 2009 to May 2012
Western Area Manager- Institutions
Started successfully a new market for Hikma/APM in the western area institutions that now
employs 3-4 Institution Specialists and generates $3M in sales
Achieved sales objectives as Area Manager 3 years in a row: 112%, 108%, and 107%.
Doubled revenues from my accounts over 3 years from $1.5M to $3M.
Established close relationships internally -with other functions (i.e. marketing, finance, Private) -
and externally -with distributors & customers- to enhance business performance.
One of few sales managers to earn full sales performance bonus 3 years in a row.
APM (member of Hikma) Jeddah, KSA Mar. 2004 -Dec. 2008
Senior Institution Specialist
Established account relationships from scratch in a territory that had been vacant for 6 months and
turned around negative customer perceptions by providing customer-focused ethical services and
problem solving strategies to totally reverse customer dissatisfaction.
Successfully enlisted my products (Actos, Blopress and Takepron) in major Institutions to boost
sales in my territory from $120K in 2003 to $1.05M in 2008
Promoted to Product Manager in Dec. 2008 then to Area Manager in January 2009.
Novartis CVS line, Khobar, KSA. March 2003 - Feb. 2004
Medical Representative
Achieved Sales quota for Diovan & Lescol and nominated to give a presentation in annual meeting.
Pharco Alexandria, Egypt. April 2002 - Feb. 2003
Product Manager
Successfully Launched 2 new products-as a Product Manager.
MSD Riyadh, KSA. Feb. 2000 - Jan. 2002
Professional Sales Rep. Cardiovascular line
Successfully launched Hyzaar and Zocor 40mg in my assigned centers, and executed the Treat to
Goal program.
AstraZeneca Alexandria, Egypt. Dec. 1998 – Jan. 2000
Medical Representative
Special Skills:
● New Market development ● Relationship Selling
● Competitive Product Positioning ● Communication & Negotiation Skills
● Key Account Management ● Group Presentation Skills
● Analytical Thinking ● Decision Making & Problem Solving
● Oracle JD Edwards Enterprise One ● Webex Video Conferencing
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3. Continued
Mohamed Reda +966504122568 reda25675@yahoo.com
Awards:
1st Position in Assessment for Product Manager vacancy at Hikma, Dec. 2008
Publications:
Enlisting Actos on Tabuk Military Hospital formulary: A Success Story
Published in Hikma cardiovascular & Metabolic News Bulletin, January 2009
Professional Development Courses:
Fundamentals of Management & Coaching, Hikma [Nov.2011]
Strategic Pharmaceutical Selling, Hikma [Sep.2011]
Sales Management I , Hikma [May-2009]
Key Account Management Workshop, CCM International, APM [May-2008]
Clinical Practice for Pharmacist, Alexandria University, [August -2006]
Novartis Call Excellence 1,2 [2003]
Marketing, Introductory Course, Pharco [2002]
Group Presentation Skills, Pharco [2002]
Professional Communication Skills, Merck Sharp Dhome [2000]
Professional Selling Skills, AstraZeneca [1999]
Education:
1998, Bachelor of Pharmacy, Alexandria University, Egypt.
Personal Data:
Born on June 25th, 1975
Egyptian National
Married with 2 Children.
I lived and worked In Riyadh, Khobar, Jeddah, Tabuk and Abha, and adapted to frequent traveling
and relocation.
Registered Pharmacist with Saudi Council for Health Specialties.
Have a Transferable Iqama and a Valid Driver’s License
References:
Dr. Ahmad Alfaqieh, Business Development Manager Abdulrehman Algosaibi
Former Institution Manager, Hikma
phahmed@hotmail.com +966504122572
Dr. Tareq Alkhayyat, Country Manager APM/ Hikma Group
tariq@apmksa.com +966504415683
Dr. Magdy Altabbakh, Medical Director Takeda-Nycomed
magdy.el-tabbakh@takeda.com +966502256025
Dr. Ahmad Hegazy, Medical Director, MerckSerono
hegazyam@yahoo.com +966506360828
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