1. DR. SALMA AZEEZ
Riyadh, Saudi Arabia Email: salma.azeez@gmail.com
Mobile: + 966.553757511
CAREER OBJECTIVE
A dental surgeon with 9+ years of impressive track record to lead portfolios from cradle to grave, business
development, strategic sales & marketing, and product management in the healthcare sector as well as
training medical professionals, seeking a challenging position with a dynamic organization to utilize
accrued expertise in healthcare project management as well as policy designing for better healthcare
compliance to catalyze organizational excellence.
SKILLS
Tender Pre-qualification, Evaluation & Management, Customer Service & Client Development, Purchase &
Inventory Management.
Product Development & Management, Project Management, Sales & Marketing, Business Development.
Product Launches, Product Evaluation & Standardization, Market Research, Competitor Analysis.
Pre/Post Sales Technical Support, Sales Forecasting, Trainings-Medical Transcription & Quality Control.
Communication, Interpersonal, Negotiation, Analytical Thinking & Leadership Skills, Team Building.
Ability to Work Under Pressure, Communication & Analytical Thinking, Motivating.
IT Skills: MS Office Applications & Internet Usage, Oracle, Sage Systems.
PROFESSIONAL EXPERIENCE
King Abdulaziz Medical City (National Guard Health Affairs), Saudi Arabia January 2008 – Present
Product & Recall Coordinator (Product Evaluation & Standardization Section)
The organization is one of the distinguished healthcare providers in the region, with sophisticated medical centers in
Riyadh, Jeddah, and Dammam & Al-Ahsa.
Highlights:
Member of the tender committee in several healthcare departments - Anesthesia, Cardiac Catheter, Dental, ENT,
Medicine, Medical Imaging, Respiratory Services, Rehabilitation program, Labs, General Nursing, Ob/Gynae/IVF
& Pharmacy.
Key Responsibilities:
Pre-qualifying tenders for assessment of the product quality, safety and effectiveness to ensure that the product
meets set organizational standards.
Evaluating tenders and product samples submitted by vendors, accepting/ rejecting samples after technical
evaluation of samples. Inviting bids for approved samples to source from vendors providing quality products.
Establishing product guidelines for all regions to ensure safer, healthier, environmentally sound products/services
to improve patient outcomes in a cost effective manner.
Assigning/ Logging SANG (Saudi Arabia National Guard) catalogue numbers to the newly approved products in
Oracle based Health Affairs Management system.
Planning, designing, researching and analyzing health care system in support of overall strategies and initiatives
of the organization.
Seeking and reviewing information on product recalls by the manufacturer, Ministry of Health and/or end users for
products on the market that are suspected/ known to be seriously defective and/or pose a potential risk to patient
health.
Streamlining purchases & inventory processes across locations and reducing stock-outs/ material duplication by
maintaining efficient stock system in Oracle.
Evaluating latest technologies in conjunction with other members of the Product Evaluation & Standardization
Committee, to help integration of information systems.
Providing strategic guidance on procurement decisions, negotiating with manufacturers/ suppliers to rationalize
procurement process and maintain quality tender systems.
Ibrahim AL - Mana Brothers Company Ltd., Saudi Arabia June 2006 – December 2007
Product Specialist
Key Responsibilities:
Steered the product management process of getting new products out to customers in a timely and cost efficient
manner.
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2. DR. SALMA AZEEZ
Riyadh, Saudi Arabia Email: salma.azeez@gmail.com
Mobile: + 966.553757511
Managed and executed product launch plans, as well as implementation of marketing programs and campaigns
to drive sales for various brands including 3MESPE, 3MUnitek, KOMET-Bresseler, Hamacher & Zimmer-Dental
Implants.
Analyzed market trends and competitors’ products on features/ price to create and implement market activity to
capitalize on the trends.
Established productive relationships and fostered credibility with a variety of health care professionals, including
one-on-one sales presentations to targeted physicians to convey the clinical benefits of product range, providing
education and value added services to physician offices.
Defined business strategy and P&L roadmap for product offerings, leveraged a range of business environmental
drivers, competitive standing, client drivers, market opportunity and regulatory themes to deliver in line with
agreed strategy.
Created and raised awareness of company products to position the company as a market leader with focus on
government/ private hospitals and achieve established plan as well as customer satisfaction.
Provided pre/ after sales technical support for products, and accurate reporting of relevant internal and external
market information that may impact the business.
Multitech Marketing Services Sole Agent of 3M Health Care, Pakistan September 2002 – September 2005
Business Manager
Joined as Marketing/Product Services Manager, charted a growth curve through exceptional performance to merit
promotion as Business Manager.
Designation Chronology:
Jan - Sep 05: Business Manager
Sep 02 - Jan 05: Marketing/Product Services Manager
Highlights:
Played a key role in the launch of Filtek Supreme & Prompt L-Pop as well as 3M ESPE product line including P-
60, Pentamix Systems, and Imprint II.
Devised and presented the marketing plan and budget for 2005.
Succeeded in market penetration in Karachi through efficient deployment of marketing plans and focused on
institutional segment in up-country.
Projects to Credit:
Successfully completed the project for establishing business with key hospitals - PNS Shifa, PNS Rahat, PNS
Rahbar, BMC, PAF Faisal, PAF Masroor, & CMH Malir.
Overall Responsibilities:
Led the product launch project team and developed the overall schedule for execution within determined
timelines. Tracked and reported project progress, any risks/ issues associated with development and execution,
to the management.
Created new profitable and sustainable revenue streams by determining/ documenting requirements for new
products, in coordination with distributors, suppliers, end-users (dentists). Evaluated the financial aspects of
product development - budgets, expenditure, R & D, ROI and P&L projections.
Formulated marketing and sales strategies for designated product portfolio, to maintain/ increase market share.
Provided in-depth market, industry and competitive analysis in order to enable the management to develop pricing
strategies.
Forecasted sales in conjunction with Sales Managers for new products launched, devised and implemented plans
to ensure that sales/ profitability of categories and product lines are met, with focus on corporate accounts.
Negotiated contracts with vendors/ distributors to manage product distribution and established distribution
networks.
Dadabhoy Institute of Higher Education, Pakistan February 2000 – July 2002
Medical Transcriptions Trainer
Key Responsibilities:
Trained science graduates on the medical transcription program with focus on account specifics, turnaround
requirements, and special instructions relating to each medical transcription account they service.
Designed a variety of diverse programs and curriculum for doctors for the ‘Quality Control Program’ so as to
achieve best in class standards.
Delivered quality training programs to executives for business communication to enhance communication skills.
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3. DR. SALMA AZEEZ
Riyadh, Saudi Arabia Email: salma.azeez@gmail.com
Mobile: + 966.553757511
Proposed, designed and developed quality training content for customized courses. Restructured existent syllabi
and developed teaching methodologies to suit average aptitude level of students in the class.
EDUCATION
Washington International University, November 2010(expected)
EMBA-Health Affairs/Marketing (A distance learning program)
University of Karachi (Fatima, Jinnah Dental College), Karachi, Pakistan October 1999
Bachelor’s degree in Dental Surgery
Other Relevant Certifications:
Risk to Sustainable Hospitals (Feb 2010)
Supervisory & Team Building Skills (Jan 2010)
Project Management, Project Management Institute by 2010 (expected)
Continuing Education Program for 1-day Dental Implants Hands-On Work Shop (November 2007)
Medical Transcriptions Trainer, Ministry Of Science & Technology Of Pakistan (March 2000)
A Trainer's Training Program to train medical transcriptionists & quality controller.
Technical Trainings:
3M Sales/Technical Training, 5-day program ON 3M ESPE/UNITEK, 3M Pakistan (May 2004)
Komet/ Bresaller, Riyadh, Saudi Arabia (January 2007)
Zimmer Dental Implants, Riyadh, Saudi Arabia (June 2007)
An exclusive Interactive Training on Brand/Product Development/ Consumer Awareness Through Advertisement
(Story Board) (November 2005)
PERSONAL INFORMATION
Birth Date : 19 December 1976
Gender : Female
Nationality : Pakistan
Visa Status : Residency Visa (Transferable)
Residence Location : Saudi Arabia
Marital Status : Single
Number of Dependants :2
Driving License : Pakistan
Languages Known : English, Urdu & Arabic
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