The document discusses layout techniques for print publications. It compares conventional and modern layout methods, with conventional using physical cut-and-paste and modern using desktop publishing software. Key aspects of layout covered include use of illustrations, text, fonts, and balancing elements through principles such as proportion, unity, balance, emphasis, and contrast. Color models CMYK for print and RGB for screens are also distinguished. Sample layouts and guidelines for effective layout are provided.

1. LAYOUTING
RCANU | 2012

2. LAYOUT
• the make-up or the window dressing of a
page.
• consists of
 illustrations
 text/articles
 graphics
• includes the selection of font styles, sizes and
colors.

3. CONVENTIONAL
- VS -
MODERN

4. CONVENTIONAL
• Old method of layouting
• Cut, paste, and fit method
• Uses layouting paper
• More papers are consumed
Layouting paper >

5. Symbols used for
Conventional
Layouting
• Boxes for pictures/graphics
• Lines for headlines
• Arrows for texts/articles

6. MODERN
• softwares and programs are
readily available for desktop
publishing (MicrosoftTM Publisher,
AdobeTM InDesign, Corel Draw)
• not much laborious for all you
need is a computer unit, a
program and a creative
designing skill

7. MODERN
• putting up a campus paper becomes easier
and more convenient
• Disadvantage: limited size of the computer
screen. A dummy is still prepared.

8. CMYK
- VS -
RGB

9. RGB
• Stands for Red, Green, Blue
• Colors produced by monitors
• Emits light

10. CMYK
• Stands for Cyan,
Magenta, Yellow, BlacK
• Colors produced for
printing
• Reflects light
• Composed of the subset
of RGB Colors

11. Lorem Ipsum
• simply dummy text of the printing and typesetting
industry.
• normal distribution of letters

12. The standard lorem ipsum
"Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit
anim id est laborum.

13. Newspaper sizes
• BROADSHEET
- Dimensions: 750 x 600 mm (29.5" x 23.5")
• BERLINER
- Dimensions: 470 mm × 315 mm (18.5" × 12.4")
• TABLOID SIZE
- Dimensions: 430 x 280 mm (16.9" x 11.0")

14. EXCELLENT LAYOUT FACTORS
1. PROPORTION
▬ deals with the ratio of one part to another and
of the parts to the whole.
▬ Pictures must be sized properly to keep up with
other shapes on the page.
▬ Length of stories must be considered.
▬ A long story may ruin the proportion of the
page.
▬ A jump story is better than a poorly
proportioned page.

15. EXCELLENT LAYOUT FACTORS
2. UNITY (HARMONY)
▬ the agreement between parts.
▬ Content of every page/double page must blend
as a harmonious unit.
▬ No one part of the page should overshadow
another.
▬ The headlines should complement each other
and the pictures should not distract the eyes
too much from the type.

16. EXCELLENT LAYOUT FACTORS
3. BALANCE
▬ a feeling of equality in weight
▬ suggests the gravitational equilibrium of a
single unit or a space arranged with respect to
an axis or a fulcrum.

17. EXCELLENT LAYOUT FACTORS
4. OCCULT BALANCE/ASSYMETRICAL
BALANCE
▬ “felt” balance.
▬ Visual units in the other side of the axis are not
identical but are placed in positions so equated
to produce a felt equilibrium.

18. EXCELLENT LAYOUT FACTORS
5. EMPHASIS
▬ gives proper importance to the parts and to the
whole.
▬ It involves the differentiation between the
more important and the less important.

19. EXCELLENT LAYOUT FACTORS
6. CONTRAST
▬ is the blending of units as one.
▬ Every head and cut on a page should contrast
with adjoining materials.
▬ Contrasting adjacent headlines will help
emphasize the importance of each other.
▬ Boxes and pictures between heads are
sometimes good makeup devices.

20. Don’ts for Layouting
1. Tomb stoning - placing two or more
headlines on approximately the same
leveling adjacent columns specially if they
are of the same point and types.
2. Bad breaks - breaking stories to the top of
columns. The top of every column should
have a headline or a cut.
3. Separating related stories and pictures.

21. Don’ts for Layouting
4. Gray areas (sea of gray). Use fillers instead.
5. Screaming headline - is one that is too big
for a short or unimportant story.
6. Heavy tops. Don’t make the page top
heavy.
7. Fit them all. Avoid many headlines of the
same size on a page.
8. Looking-out pictures.

22. Sample Layouts

26. “Laying out a page is a matter of
personal taste. There are no criteria
set for it. Therefore, the staff may
experiment freely on page makeup
until they get the pattern
acceptable to them.”

27. Questions?