SlideShare a Scribd company logo
journalism
NEWS DESIGN 101   scholars day
                  2011
WHY DESIGN MATTERS

Studies have shown that readers enter a
page through the dominant photo, then
move to headlines, cutlines/captions and
other elements before reading the story.

Design matters.
GOALS OF DESIGN

Design isn‟t just about placing stories and
photos on pages. It‟s about using those
elements to…


attract readers
tell a compelling story
TODAY, WE‟LL…

Talk a little about how you can accomplish
 those goals using four basic design
 principles.
Tackle various elements (headlines,
 photos, etc.) and how they can improve
 your design.

Please ask questions along the way!
RULES OF DESIGN

“Good design” is subjective, but there are
pretty standard rules to help accomplish
these goals.

The best designs use — or break — the
rules in unexpected ways. But they still
carefully consider the basic principles.
KNOW YOUR
  AUDIENCE   1
ASK YOURSELF:

How would your audience best be brought
into this particular story? How can you best
tell them this story?
Big photo, catchy headline and 600 words
  of text? Extra box or pull quote?
Maybe it‟s some, all or none of those.
  Maybe it‟s not a “story” at all but info
  broken up into small parts with a map,
  timeline or other graphic.
TOP TO BOTTOM

       Readers typically look
      at a page in this pattern:




Important/interesting info goes at top
Something good to start AND end on
MODULAR
 LAYOUT   2
RECTANGLES, RECTANGLES
GRIDS: 4, 5, OR 6 COLUMNS
VISUAL
HIERARCHY    3
DOMINANT ELEMENTS

Hierarchy is telling readers where to start
— and what is most important on the
page.

Elements (headlines and photos) should
generally get smaller as they get farther
down the page.
WHAT
DO
YOU
SEE
FIRST
?
CONSISTENCY   4
DESIGN IS PERSONALITY

A publication‟s design is its personality — it
shapes readers‟ earliest opinions of the
paper.

The reader should be able to easily
recognize that personality. Without the front
page, do they know what newspaper
they‟re reading?
CONSISTENT ELEMENTS

Establish personality by consistently:
Using the same font families (no more
 than two)
Doing bylines the same every time
Handling info boxes the same
Using similar color palettes for graphics
Keep it simple
TOOLS FOR CONSISTENCY

Paragraph Styles

Libraries

Master pages
EFFECTIVE USE
 OF ELEMENTS    5
HEADLINES

Short and sweet: 5-6 words or less
Headlines must have exciting verbs and
 be in present tense
Use subheads/deckheads to add more
 information (they should be at least 10-15
 points smaller)
Stick to those two font families unless it‟s
 a really special occasion to use another
But don‟t sacrifice readability for beauty
HEADLINES

Headlines
 should
 go across
 the length
 of the story
Keep them
 as close to
 story as
 possible
HEADLINES

Never „bump‟
 headlines
Use rules,
 boxes,
 photos,
 different sizes
SPEAKING OF … RULES

They can
 effectively
 organize a page
They should
 guide, not
 distract — use
 0.5 point lines
PHOTOS

Most newspapers use a 0.5 frame
The action of the photo should be toward
 the story — not off the page
Examples: Shooting a gun, everyone
 looking in a certain direction

Do not EVER flip the photo to face the
 direction you want
TEXT

Alignment: Ragged right typically
 featurey, opinion, etc.
Dropcap: Big initial letter on first
 paragraph
Leading: Two points higher than
 font(except for small text like body copy)
TEXT

Need to stretch or
 squeeze your copy?
Use leading or
 kerning/tracking




Leading:        Kerning:
Space between   Space between
lines of text   characters +/-25
+/-0.3
BREAKING UP THE GRAY

Pullquote/readout: Interesting quote or
 fact from the story
Mug: „Oh, that‟s who that guy is‟
Info box: By the numbers, for more
 information, next meeting
Teaser: Box teasing to related story
Logo/Column Sig: Identifies special
 features with label or columnist‟s mug
BREAKING UP THE GRAY

The reader shouldn‟t
 have to jump over      ?
 these items (or
 photos) to continue
 reading
Never leave a doubt
 which direction to
 keep reading — or
 they won‟t
WHITE
SPAC
E
White space
can be used
very well to
provide
organization
to a page …
and bring
focus to
a design
RESOURCES

Newspaper Designer‟s Handbook
TimHarrower.com
Newseum.com > Today‟s Front Pages
apple.copydesk.org
Look at other newspapers, magazines,
 yearbooks, anything and everything
Want to learn how to do something?
 Google it!
Questions?
                         JOSH
                         MOORE
Email me at             • Design
                         • Combined
 joshrm4@gmail.com       copy desks
                         • Student free
                         press rights
                         • WKU

I‟ll try to post this
 PowerPoint at
 joshrmoore.com

More Related Content

What's hot

Laying out the school paper
Laying out the school paperLaying out the school paper
Laying out the school paper
Jonald Justine Itugot
 
Journalism: Guidelines and Steps in Page Designing
Journalism: Guidelines and Steps in Page Designing Journalism: Guidelines and Steps in Page Designing
Journalism: Guidelines and Steps in Page Designing
Jamaica Olazo
 
Writing for the web presentation
Writing for the web presentationWriting for the web presentation
Writing for the web presentation
nadiacferri
 
Ybc Design101 2
Ybc Design101 2Ybc Design101 2
Ybc Design101 2
guestc96076c
 
Ybc Design101
Ybc Design101Ybc Design101
Ybc Design101
guestc96076c
 
Page layout final
Page layout finalPage layout final
Page layout final
Sofia Marie Escultura
 
Step4
Step4Step4
Step4
xerx
 
Covers that Connect IBPA 2017
Covers that Connect IBPA 2017Covers that Connect IBPA 2017
Covers that Connect IBPA 2017
BookWise Design
 
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanjaContent Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
nairobiwordcamp
 
Bookjacket
BookjacketBookjacket
Bookjacket
Mandy Elliott
 

What's hot (10)

Laying out the school paper
Laying out the school paperLaying out the school paper
Laying out the school paper
 
Journalism: Guidelines and Steps in Page Designing
Journalism: Guidelines and Steps in Page Designing Journalism: Guidelines and Steps in Page Designing
Journalism: Guidelines and Steps in Page Designing
 
Writing for the web presentation
Writing for the web presentationWriting for the web presentation
Writing for the web presentation
 
Ybc Design101 2
Ybc Design101 2Ybc Design101 2
Ybc Design101 2
 
Ybc Design101
Ybc Design101Ybc Design101
Ybc Design101
 
Page layout final
Page layout finalPage layout final
Page layout final
 
Step4
Step4Step4
Step4
 
Covers that Connect IBPA 2017
Covers that Connect IBPA 2017Covers that Connect IBPA 2017
Covers that Connect IBPA 2017
 
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanjaContent Creation - Get your Readers to Crave Your Blogs by Hannah karanja
Content Creation - Get your Readers to Crave Your Blogs by Hannah karanja
 
Bookjacket
BookjacketBookjacket
Bookjacket
 

Similar to Design101

Conventions of a front cover
Conventions of a front coverConventions of a front cover
Conventions of a front cover
summersmithh
 
Double page spreads
Double page spreadsDouble page spreads
Double page spreads
James Ambrose
 
Dtp Basics And Design Rules
Dtp Basics And Design RulesDtp Basics And Design Rules
Dtp Basics And Design Rules
Sutinder Mann
 
Basic Layouting and Newsletter Production(1).pptx
Basic Layouting and Newsletter Production(1).pptxBasic Layouting and Newsletter Production(1).pptx
Basic Layouting and Newsletter Production(1).pptx
DesireeFuggan
 
500-10 Graphical Design for Academic Papers
500-10 Graphical Design for Academic Papers 500-10 Graphical Design for Academic Papers
500-10 Graphical Design for Academic Papers
Urban Leadership Foundation
 
TUL 670-1, Designing Graphical Masters Papers
TUL 670-1, Designing Graphical Masters PapersTUL 670-1, Designing Graphical Masters Papers
TUL 670-1, Designing Graphical Masters Papers
Urban Leadership Foundation
 
Magazine Cover Terminology
Magazine Cover TerminologyMagazine Cover Terminology
Magazine Cover Terminology
RobBeynon1
 
Layouting
Layouting Layouting
A brief
A briefA brief
Tips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesTips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlines
heartinternet
 
Preliminary task
Preliminary taskPreliminary task
Preliminary task
EmilyHiggs
 
Preliminary task
Preliminary taskPreliminary task
Preliminary task
emily64
 
should be between four and six double-spaced, typewritten pages…bu.docx
should be between four and six double-spaced, typewritten pages…bu.docxshould be between four and six double-spaced, typewritten pages…bu.docx
should be between four and six double-spaced, typewritten pages…bu.docx
lorileemcclatchie
 
Best-Selling Book Cover Design Secrets
Best-Selling Book Cover Design SecretsBest-Selling Book Cover Design Secrets
Best-Selling Book Cover Design Secrets
Jim Kukral
 
4H project
4H project 4H project
4H project
montyhartfield
 
anastasija preliminary task.pptx
anastasija preliminary task.pptxanastasija preliminary task.pptx
anastasija preliminary task.pptx
Anastasia141913
 
Student analysis
Student analysisStudent analysis
Student analysis
daniellewatkins1
 
Newsletters Then, Now & Next 12May14
Newsletters Then, Now & Next  12May14Newsletters Then, Now & Next  12May14
Newsletters Then, Now & Next 12May14
S. Leslie McIntosh
 
Mdposterpresent
MdposterpresentMdposterpresent
Mdposterpresent
Maggie Dickinson
 
Newspaper Layout and Basic Guidelines
Newspaper Layout and Basic GuidelinesNewspaper Layout and Basic Guidelines
Newspaper Layout and Basic Guidelines
WENDELL TARAYA
 

Similar to Design101 (20)

Conventions of a front cover
Conventions of a front coverConventions of a front cover
Conventions of a front cover
 
Double page spreads
Double page spreadsDouble page spreads
Double page spreads
 
Dtp Basics And Design Rules
Dtp Basics And Design RulesDtp Basics And Design Rules
Dtp Basics And Design Rules
 
Basic Layouting and Newsletter Production(1).pptx
Basic Layouting and Newsletter Production(1).pptxBasic Layouting and Newsletter Production(1).pptx
Basic Layouting and Newsletter Production(1).pptx
 
500-10 Graphical Design for Academic Papers
500-10 Graphical Design for Academic Papers 500-10 Graphical Design for Academic Papers
500-10 Graphical Design for Academic Papers
 
TUL 670-1, Designing Graphical Masters Papers
TUL 670-1, Designing Graphical Masters PapersTUL 670-1, Designing Graphical Masters Papers
TUL 670-1, Designing Graphical Masters Papers
 
Magazine Cover Terminology
Magazine Cover TerminologyMagazine Cover Terminology
Magazine Cover Terminology
 
Layouting
Layouting Layouting
Layouting
 
A brief
A briefA brief
A brief
 
Tips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesTips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlines
 
Preliminary task
Preliminary taskPreliminary task
Preliminary task
 
Preliminary task
Preliminary taskPreliminary task
Preliminary task
 
should be between four and six double-spaced, typewritten pages…bu.docx
should be between four and six double-spaced, typewritten pages…bu.docxshould be between four and six double-spaced, typewritten pages…bu.docx
should be between four and six double-spaced, typewritten pages…bu.docx
 
Best-Selling Book Cover Design Secrets
Best-Selling Book Cover Design SecretsBest-Selling Book Cover Design Secrets
Best-Selling Book Cover Design Secrets
 
4H project
4H project 4H project
4H project
 
anastasija preliminary task.pptx
anastasija preliminary task.pptxanastasija preliminary task.pptx
anastasija preliminary task.pptx
 
Student analysis
Student analysisStudent analysis
Student analysis
 
Newsletters Then, Now & Next 12May14
Newsletters Then, Now & Next  12May14Newsletters Then, Now & Next  12May14
Newsletters Then, Now & Next 12May14
 
Mdposterpresent
MdposterpresentMdposterpresent
Mdposterpresent
 
Newspaper Layout and Basic Guidelines
Newspaper Layout and Basic GuidelinesNewspaper Layout and Basic Guidelines
Newspaper Layout and Basic Guidelines
 

Recently uploaded

一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
twqryq79
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
stgq9v39
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
EricHo305923
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% GenuineCall Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
parulsinha
 
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
lyurzi7r
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
k4krdgxx
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
aonx8o5f
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
bz42w9z0
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
02tygie
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
kohd1ci2
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
xnhwr8v
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTWorld trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
deekshithmaroli666
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
RPWORLD Manufacturing
 
Value based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docxValue based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docx
JIT KUMAR GUPTA
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
batchelorerbm45967
 
AR 232 - TRENDS IN SOLID WASTE MANAGEMENT
AR 232 - TRENDS IN SOLID WASTE MANAGEMENTAR 232 - TRENDS IN SOLID WASTE MANAGEMENT
AR 232 - TRENDS IN SOLID WASTE MANAGEMENT
mpramos8
 

Recently uploaded (20)

一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
一比一原版美国加州大学戴维斯分校毕业证(ucdavis学位证)如何办理
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
 
Intel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelinesIntel-Centrino-Mobile-Technology-guidelines
Intel-Centrino-Mobile-Technology-guidelines
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% GenuineCall Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
Call Girls Jaipur 📞 8445551418 🌟Door Step Delivery We Offering You 100% Genuine
 
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
一比一原版美国俄勒冈大学毕业证(UO,UofO学位证)如何办理
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
 
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
一比一原版美国加州大学欧文分校毕业证(UCI学位证)如何办理
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTWorld trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
 
Value based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docxValue based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docx
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
 
AR 232 - TRENDS IN SOLID WASTE MANAGEMENT
AR 232 - TRENDS IN SOLID WASTE MANAGEMENTAR 232 - TRENDS IN SOLID WASTE MANAGEMENT
AR 232 - TRENDS IN SOLID WASTE MANAGEMENT
 

Design101

  • 1. journalism NEWS DESIGN 101 scholars day 2011
  • 2. WHY DESIGN MATTERS Studies have shown that readers enter a page through the dominant photo, then move to headlines, cutlines/captions and other elements before reading the story. Design matters.
  • 3. GOALS OF DESIGN Design isn‟t just about placing stories and photos on pages. It‟s about using those elements to… attract readers tell a compelling story
  • 4. TODAY, WE‟LL… Talk a little about how you can accomplish those goals using four basic design principles. Tackle various elements (headlines, photos, etc.) and how they can improve your design. Please ask questions along the way!
  • 5. RULES OF DESIGN “Good design” is subjective, but there are pretty standard rules to help accomplish these goals. The best designs use — or break — the rules in unexpected ways. But they still carefully consider the basic principles.
  • 6. KNOW YOUR AUDIENCE 1
  • 7. ASK YOURSELF: How would your audience best be brought into this particular story? How can you best tell them this story? Big photo, catchy headline and 600 words of text? Extra box or pull quote? Maybe it‟s some, all or none of those. Maybe it‟s not a “story” at all but info broken up into small parts with a map, timeline or other graphic.
  • 8. TOP TO BOTTOM Readers typically look at a page in this pattern: Important/interesting info goes at top Something good to start AND end on
  • 11. GRIDS: 4, 5, OR 6 COLUMNS
  • 13. DOMINANT ELEMENTS Hierarchy is telling readers where to start — and what is most important on the page. Elements (headlines and photos) should generally get smaller as they get farther down the page.
  • 16. DESIGN IS PERSONALITY A publication‟s design is its personality — it shapes readers‟ earliest opinions of the paper. The reader should be able to easily recognize that personality. Without the front page, do they know what newspaper they‟re reading?
  • 17. CONSISTENT ELEMENTS Establish personality by consistently: Using the same font families (no more than two) Doing bylines the same every time Handling info boxes the same Using similar color palettes for graphics Keep it simple
  • 18. TOOLS FOR CONSISTENCY Paragraph Styles Libraries Master pages
  • 19. EFFECTIVE USE OF ELEMENTS 5
  • 20. HEADLINES Short and sweet: 5-6 words or less Headlines must have exciting verbs and be in present tense Use subheads/deckheads to add more information (they should be at least 10-15 points smaller) Stick to those two font families unless it‟s a really special occasion to use another But don‟t sacrifice readability for beauty
  • 21. HEADLINES Headlines should go across the length of the story Keep them as close to story as possible
  • 22. HEADLINES Never „bump‟ headlines Use rules, boxes, photos, different sizes
  • 23. SPEAKING OF … RULES They can effectively organize a page They should guide, not distract — use 0.5 point lines
  • 24. PHOTOS Most newspapers use a 0.5 frame The action of the photo should be toward the story — not off the page Examples: Shooting a gun, everyone looking in a certain direction Do not EVER flip the photo to face the direction you want
  • 25. TEXT Alignment: Ragged right typically featurey, opinion, etc. Dropcap: Big initial letter on first paragraph Leading: Two points higher than font(except for small text like body copy)
  • 26. TEXT Need to stretch or squeeze your copy? Use leading or kerning/tracking Leading: Kerning: Space between Space between lines of text characters +/-25 +/-0.3
  • 27. BREAKING UP THE GRAY Pullquote/readout: Interesting quote or fact from the story Mug: „Oh, that‟s who that guy is‟ Info box: By the numbers, for more information, next meeting Teaser: Box teasing to related story Logo/Column Sig: Identifies special features with label or columnist‟s mug
  • 28. BREAKING UP THE GRAY The reader shouldn‟t have to jump over ? these items (or photos) to continue reading Never leave a doubt which direction to keep reading — or they won‟t
  • 29. WHITE SPAC E White space can be used very well to provide organization to a page … and bring focus to a design
  • 30. RESOURCES Newspaper Designer‟s Handbook TimHarrower.com Newseum.com > Today‟s Front Pages apple.copydesk.org Look at other newspapers, magazines, yearbooks, anything and everything Want to learn how to do something? Google it!
  • 31. Questions? JOSH MOORE Email me at • Design • Combined joshrm4@gmail.com copy desks • Student free press rights • WKU I‟ll try to post this PowerPoint at joshrmoore.com

Editor's Notes

  1. To most readers, a story is only as good as the package it comes in.
  2. You have to know the rules before you can break them well.
  3. Looks less cluttered
  4. Cleaner, more organized and easier to read
  5. Font families includes various weights (bold, semibold, regular, light)It’s a silent cue to readers what type of information it is
  6. Explain each
  7. Keep headline close: if photo is above story, headline goes under photo