2. • Director Peter Berg’s film Battleship grossed 58
million on its opening weekend. The film was met
with mixed reviews and used a range of
advertisement methods such as posters, games,
trailers and social networking to build
anticipation among consumers.
3. Poster campaign
• Various posters were released during a poster campaign up until the
theatrical release of the film. All of these contained the headline “The
battle for Earth begins at sea” and many with the gigantic spaceship in the
sea seen above, this is to create continuity between products. There was
also a character based poster campaign which featured a picture of each
character and their name, this is so the film would appeal to different
types of audience such as Rihanna fans or Liam Neeson fans.
4.
5. Trailers
• Trailers were advertised on TV, radio and were available on Youtube, the trailers
gave the audience a basic look at the storyline with plenty of special effects
included
6. Trailers continued…
• Most of the trailers for Battleship only last just
over 2 minutes but manage to include all the
best bits of the film like the special effects and
the one liners. Even without narration the
trailers clearly indicate that this is a science
fiction war/action film and in my opinion are
very good advertisements as it made me want
to see the film.
7. Magazines
• Battleship featured on the front cover of Empire magazine alongside other films.
Because Empire is a film magazine this front cover ensured that film lovers who
read the magazine will now be interested in the film and it also creates a wider
target market as the magazine is sold in popular stores such as WHSmith and
supermarkets such as ASDA and TESCO. The cover shows the main character,
exploiting their persona whilst signifying what type of film it is through costume
and look of the actor.
8. Casting Rihanna
• By casting Rihanna in the film it creates a much wider audience
because all of Rihannas fans will want to see her in her first
acting role, the fact that she is in the film is exploited through
posters and the trailers all of them featuring Rihanna
significantly. Also a lot of men will want to see her in the film as
she adds sex appeal.
9. Social Networking
• Battleship also received a lot of advertisement
through social networking sites like facebook
as many fans make their own fan pages of the
film where if they like or want to see the film
they can visit that page and see what others
have put about it or look at pictures from it. A
facebook game was also made so people can
interact with the storyline and if they like the
game it may urge them to see the film.
10. Video game tie-in
• A video game released on all types of consoles
such as Xbox, ps3, Nintendo and the Wii. This
benefits the film because if people play the
game and like it they will be interested in
seeing the film and it works the opposite way,
if people have seen the film and like it they
will want to buy the video game.
11. Conclusion
• Overall the film Battleship used many different
ways of media such as posters, trailers, games
and social networking to promote the film and
did this successfully as the film was a hit at the
box office.
