The document provides information about the film production of The Hunger Games and Fish Tank. It details the directors, writers, budgets, box office totals, production and distribution companies, promotions, posters, and the production companies Lionsgate and BBC Films. Lionsgate produced The Hunger Games with a $78 million budget that grossed over $408 million worldwide. BBC Films co-produced the lower budget Fish Tank for $3 million that grossed under $375,000. Both films used social media, trailers, posters and merchandise to promote to audiences.

1. Film Production Company Case
Study
Steph Webb

2. The Hunger Games
• Director: Gary Ross.
• Writers: Gary Ross, Suzanne Collins (screenplay), Billy Ray (Screenplay).
• Budget: $78,000,000 (estimated).
• Domestic Gross: $408,010,692
• Opening Weekend: $152,535,747 (USA) (25 March 2012) (4,137 screens)
£4,900,177 (UK) (25 March 2012) (511 screens)
• Production companies: Lionsgate and Color Force.
• Distributors include: Lionsgate, Warner Bros, Tanweer Films, Belga Films and many more.
• Other companies: Soundelux (sound design and editorial), PJF Productions (titles),
Illumintion Dynamics (grip and lighting equipment) etc.
Cast: (main characters)
Stanley Tucci - Caesar Flickerman
Wes Bentley - Seneca Crane
Jennifer Lawrence - Katniss Everdeen
Willow Shields - Primrose Everdeen
Liam Hemsworth – Gale Hawthorne
Josh Hutcherson - Peeta Mellark

3. Promotion of the film:
This is the official Facebook website for the film ‘The
hunger Games; which kept fans updated on the film
and included photographs of that film before it came
out. The younger generation would most likely be
attracted to the use of social media.
This is a Twitter account of one of the main actors who
starred in the film ‘The Hunger Games’. The example given is
Josh who played one of the lead roles in the film. Here, the
film is able to be promoted through the use of tweets to the
fans who either want to see the film or love the actor. The
younger generation would also be attracted to Twitter
because it’s a social networking site.
This is the official trailer for the film ‘The Hunger
Games’. The trailer gives the audience a quick insight
into some of the action that happens within the film.
Anyone with access to a computer can use Youtube
and watch the film trailer. This would encourage them
to go and watch it.

4. Poster
• The poster consists of the main actress within the film ‘The Hunger
Games.’ She is staring directly at the viewer who is looking at the
poster. She is seen to be holding an arrow with a burning flame on
the end which is pointed towards the audience. This has been done
in order to attract the eye of the intended audience. The bright
colours used within the poster i.e. the oranges and reds contrasts
against the darker colours i.e. to blacks and browns found on her
face. This therefore makes the arrow (which is the main weapon
used within the film) become the main subject in the poster. The
bright colours automatically grabs the audience’s attention and
draws their eye to the poster. The text varies from big to small. The
main big pieces of text include the title of the film, the slogan and
the date that it is out. This has been enlarged compared to the rest
because it is the key information that the audience wants to read
about the film. The less important information is seen to be at the
bottom of the page and smaller so it doesn’t stand out as much.
This is due to the fact that the audience does not really need to
know this information as it isn’t key.

5. Merchandise
Merchandise is a key part in spreading the
word and promoting the film. In this case,
merchandise like t-shirts, jumpers, bags, and
kitchen products are sold with ‘The Hunger
Games’ theme and slogan written in a variety
of different ways. By creating merchandise,
the film’s awareness is increased and more
money is made through the sales of these
products. The merchandise helps to promote
the film due to the fact that if more people
are wearing the design in public, there is a
higher chance of people seeing it. The fact
that money is made from the sales of the
merchandise is also a good way to gain profit
if the film is successful.

6. Lionsgate Production
Company
• Lionsgate is a leading global entertainment company
It has astrong and diversified presence within motion
picture production and distribution. Lionsgate’s
motion picture and television library includes more
than 15,000 titles and it’s $1 billion-a-year home
entertainment business is a leader in digital, on
demand and packaged media. Lionsgate has a global
infrastructure of output deals covering 80% of the
world’s movie-going population outside China and
India.

7. Lionsgate Production
Company
• The company was formed in Vancouver, British Columbia, on July 3, 1997,
and is headquartered in Santa Monica, California. As of November 2013, it
is the most commercially successful independent film and television
distribution company in North America and the seventh most profitable
movie studio.
• Lionsgate do not just produce movies, but also have their own channels -
epix (premium entertainment network), TVGN entertainment network)
and FEAR NET (premier cable television for fans of horror, thriller and
suspense entertainment), etc.
• They also own TV programmes including:
Anger Management and Nashville.
Lionsgate Promotion:
Lionsgate has it’s own verified Facebook page that helps
promote any films that they have produced which they
want to advertise or promote. Lionsgate also have their own
Twitter Account which is @Lionsgate.

8. Facts about Lionsgate
• Industry: Motion pictures, television programming, home video,
family entertainment, Video on demand, digital distribution, music
and music publishing.
• Founder: Frank Giustra
• Headquarters : Santa Monica, California, United States.
• Area served: North America, United Kingdom, France, Australasia.
• Divisions: Lionsgate Films, Lionsgate Home Entertainent, Lionsgate
Music & Publishing and Lionsgate Television.

9. Other films they have produced:
• The Cabin In The Woods
• Time After Time
• Good Luck Chuck
• See no Evil 2
• Hummingbird

10. Fish Tank
• Director: Andrea Arnold
• Writer: Andrea Arnold
• Budget: $3,000,000
• Domestic Total Gross: $374,675
• $32,619 (USA) (17 January 2010) (2 screens)
• £103,180 (UK) (13 September 2009) (47 screens)
• Production companies: BBC Films, UK Film Company, Limelight Communication, ContentFilm
and Kasander Film Company.
• Distributors include: Artificial Eye, IFC Films, Alta Films, One Movie, MK2 Diffusion etc.
• Other companies: Compuhire (graphics), Red Chutney (extras casting), Premier PR (publicity)
etc.
• Cast (main characters)
Katie Jarvis – Mia
Michael Fassbender - Connor
Kierston Wareing - Joanne
Rebecca Griffiths - Tyler
Harry Treadaway - Billy
Sydney Mary Nash – Keira

11. Promotion of the film ‘Fish Tank’
Fish Tank has a Facebook page which promotes
the film. As the film is a UK film it isn’t quite as
famous as The Hunger Games, the Facebook page
is not verified but still helps promote the film
‘Fish Tank’.
The film ‘Fish Tank’ is promoted through
a trailer which can be found on Youtube.
The trailer indicates to the audience
what is going to be within the film and
therefore tries its best to attract the
targeted audience.

12. Poster
• The poster for the UK film ‘Fish Tank’ uses a variety of different
colours – both dull and bright colours. The dull colours are found in
the actual picture of the woman on the poster. The dull colours
have been used to reflect the woman’s story – the colours
symbolise real life colours. The brighter colours like the pinks and
blues have been used to inform the audience about the film itself.
The blues and pinks show the title, credits and ratings of the film.
The biggest piece of text is that of the title. This has been done to
allow for the audience to see the name of the film straight away
without having to look too far. The ratings on the film has been
used in order to attract the audience to want to watch the film as
the ratings show what other people who have seen it think of it.
The fact that the film has gotten 5 stars out of 5 by multiple people
shows that the film is a good film. This has therefore been put on
the poster to inform people of that.

13. The UK Film Council (UKFC) is a non-departmental public body
set up in 2000 by the Labour Government to develop and
promote the film industry in the UK.
• Other films they have produced:
• The Woman In Black.
• Sunny Boy
• Attack The Block
• The Deep Blue Sea
• Sunny Boy

14. BBC Films Production
Company
• BBC Films is the feature filmmaking arm of the BBC. It is firmly
established at the forefront of British independent film-making and
co-produces approximately eight films a year. Working in
partnership with major international and UK distributors, BBC Films
aims to make strong British films with range and ambition. We are
committed to finding and developing new talent, as well as
collaborating with some of the foremost writers and directors in the
industry.
• BBC Films co-produces around eight films a year, working in
partnership with major international and UK distributors.

15. BBC Films Production Company
This is the official Facebook page for
the BBC Films Production Company. This
Is where they promote upcoming films
that they have been involved in either production
or association. They also talk about films
that have already been out.
This is the official Twitter account
for the BBC Films Production Company.
much like the Facebook page, they also
promote films they have either produced or
are associated with. By doing this, they
spread the word and promote their film in
order to reach out to the targeted audience.

16. Other films they have produced
• StreetDance 3D
• The Awakening
• Broken
• A Running Jump
• A Long Way Down
• Blood
• Great Expectations
• Now Is Good
• Borrowed Time