What Kind of Media Institution
Might Distribute Your Media
Product and Why?
The Distribution and Promotion of Independent
Films.
 Online promotion and distribution (social
networking, advertisement...
Online Promotion and Distribution
 Platforms such as social networking can be used to
promote and distribute movies. Thes...
Print Promotion and Distribution
 The film could be promoted through the means of print.
 The film could be distributed ...
Independent Film Distributors
 Many independent film distributors can work with
directors to distribute their films, exam...
…
 The recent rise and success of independent films through
the film festival circuit and at the box office as well as
es...
Established Film Distributers
 Established film distributors such as Sony, Paramount or
Warner Brothers are a lot less li...
Film Festivals and Self Distribution Companies
 Film festivals give independent films the opportunity to
be screened and ...
Overall
 We have decided that the best and most effective way to
distribute our film would be to upload the film to
YouTu...
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Question 3 - What Kind of Media Institution Might Distribute Your Media Product and Why?

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Question 3 - What Kind of Media Institution Might Distribute Your Media Product and Why?

  1. 1. What Kind of Media Institution Might Distribute Your Media Product and Why?
  2. 2. The Distribution and Promotion of Independent Films.  Online promotion and distribution (social networking, advertisements)  YouTube  Print promotion and distribution (magazine advertisements, news articles)  Independent film distributors  Established film distributors  Film festivals (Sundance, Cannes, BFI)  Self distributing company
  3. 3. Online Promotion and Distribution  Platforms such as social networking can be used to promote and distribute movies. These can often work in partnership with YouTube.  The film can be promoted through advertisements on websites such as Facebook which is used by over 250 people daily and could redirect people to the YouTube link.  YouTube often partners up with up-loaders who produce original content and pays they per view on their content. The average pay per view would be around £0.03  The YouTube clip would also give the viewer the option to ‘share’ the video to their social networking profiles attracting more attention to the film.
  4. 4. Print Promotion and Distribution  The film could be promoted through the means of print.  The film could be distributed to different newspapers or magazines and asked to review in articles. This would cause readers to be intrigued and watch it themselves.  Advertisements could also be printed in newspapers or magazines to attract attention to the film.  Copies of the film could be given out as a free giveaway with copies of magazines or newspapers. This would promote the film and increase its publicity. The copies can also have a charge on them which would increase the cost of the newspaper or magazine slightly, and of which the profits would go to the producer.
  5. 5. Independent Film Distributors  Many independent film distributors can work with directors to distribute their films, examples include Maxim Media International and Brain Damage Films which are both specifically horror film distributors.  The film can be submitted for review and later distributed (if the film is bought) to platforms such as Netflix, Amazon and less commonly even DVD or Blu- Ray format.  Independent film distributors are more likely to accept independent films than more established film distributors but would have a significantly less chance to be distributed to cinemas and even then the exhibition would be very limited.  Independent film distributors often take on niche films.
  6. 6. …  The recent rise and success of independent films through the film festival circuit and at the box office as well as established actors, such as Bruce Willis and John Travolta being both in independent films and Hollywood studio films has caused established film distributors to have their own smaller independent film distribution studios.  These include Sony Pictures Classics (1992), Paramount Vantage (1998) and Warner Independent Pictures (2003).  All of these studios are devoted to the promotion and distribution of independent films while still working in partnership to the more established film studios.
  7. 7. Established Film Distributers  Established film distributors such as Sony, Paramount or Warner Brothers are a lot less likely to distribute independent movies.  However, if the film was produced for a more mainstream audience the film could be bought by an independent film studio such as Warner Independent Pictures and later distributed with the help of a more established studio such as Warner Brothers Studios.  These films would be more likely to be distributed to places such as cinemas and DVD/Blu-Ray.  Award winners from exhibitions such as the Sundance Film Festival are more likely to get picked up for distribution by major film studios.
  8. 8. Film Festivals and Self Distribution Companies  Film festivals give independent films the opportunity to be screened and professionally judged as well as viewed by average cinematography fans giving the film publicity even if it is not later bought by any distribution company.  Representatives of major as well as small distribution companies have the opportunity to view independent films and buy them to later promote and distribute.  Some independent film producers choose to start their own distribution company. This would require a lot of money input which many independent filmmakers don’t have.  It would also be hard to get publicity to the film without an established distributor involved and advertisements online and in print would cost a lot of money.
  9. 9. Overall  We have decided that the best and most effective way to distribute our film would be to upload the film to YouTube and partner up with them to produce revenue for every view on out film.  We would also use online (social networking and relevant websites) and magazine (magazines of which the target audience is the same as our target market) advertising for our movie which would draw viewers to our film.  We would also provide the magazine with copies of the film to give with copies of the magazine but would still take a small charge which would help cover the price of the disks and give a small revenue.

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